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Bloomreach Commerce Experience Cloud

Bloomreach Commerce Experience Cloud


What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they…

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TrustRadius Insights

Users have utilized Bloomreach for CRM communication, customer segmentation, and personalized marketing campaigns to enhance customer …
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Popular Features

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  • A/B testing (52)
  • API (76)
  • Email deliverability reporting (53)
  • Dashboards (54)

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What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless…

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ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Product Demos

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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

Avg 7.6
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Product Details

What is Bloomreach Commerce Experience Cloud?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer.

Bloomreach Commerce Experience Cloud Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM
  • Supported: Third-party software integrations

Bloomreach Commerce Experience Cloud Screenshots

Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the Drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour historyScreenshot of a Single Customer View detailScreenshot of the Bloomreach Engagement dashboardScreenshot of the Asset managerScreenshot of the Experience managerScreenshot of the Experience manager - banner

Bloomreach Commerce Experience Cloud Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationNo
Supported CountriesUS, UK, EMEA, DACH, CIS, CEE
Supported LanguagesBengali, Bulgarian, Czech, Danish, German, Greek, Estonian, Finnish, French, Irish, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Albanian, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Maltese

Frequently Asked Questions

Adobe Marketing Cloud, Emarsys, and Tealium Customer Data Hub are common alternatives for Bloomreach Commerce Experience Cloud.

Reviewers rate Lead nurturing automation and Triggered drip sequences highest, with a score of 8.2.

The most common users of Bloomreach Commerce Experience Cloud are from Mid-sized Companies (51-1,000 employees).

Bloomreach Commerce Experience Cloud Customer Size Distribution

Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)47%
Enterprises (more than 500 employees)23%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have utilized Bloomreach for CRM communication, customer segmentation, and personalized marketing campaigns to enhance customer interactions. They have found the platform valuable for automating email marketing, conducting A/B testing, and enabling multichannel communication strategies. Customers and reviewers alike have appreciated Bloomreach's ability to track customer sessions, analyze behavior patterns, and create detailed customer profiles to better understand and anticipate customer needs. The Bloomreach Commerce Experience Cloud serves as a centralized CRM platform, playing a crucial role in managing customer data and refining email campaign tactics.

The software has been effectively leveraged for executing sophisticated email campaigns, developing detailed customer profiles, and automating communications to streamline marketing activities. Users have extensively employed the tool for customer data analytics, marketing automation, and personalization to increase the relevance and effectiveness of their marketing efforts. Bloomreach is a trusted resource for email marketing functionalities, web layers integration, metrics analysis, and funnel analysis, offering digital marketing professionals a comprehensive set of tools. It has been instrumental in content management, search optimization strategies, and cross-selling products to optimize online presence and sales strategies.

Ease of Setup: Users have expressed admiration for the platform's drag-and-drop tool and automated scenarios, which streamline the process of setting up Email Campaigns. This feature simplifies creating personalized reports and segmenting customers based on specific criteria, enhancing efficiency.

Insightful Analytics: Customers appreciate the in-depth analytics offered by the platform, providing valuable insights into various use cases. The detailed reporting capabilities and metrics analysis empower users to make informed decisions and optimize their marketing strategies effectively.

Flexible Customization Options: The platform's customization flexibility stands out as a significant advantage according to users. It allows businesses to tailor the system to their unique requirements and seamlessly integrate with third-party systems for enhanced functionality. This adaptability ensures a more tailored user experience, contributing to overall satisfaction with the platform.

Cluttered Interface and Long Load Times: Users have mentioned that the platform's interface is cluttered, lacking beginner-friendly language, and suffering from long load times especially during peak usage hours.

Reporting Learning curve: Some users have expressed confusion in running reports. There has been instances of misreporting and a weak tracking system.

Challenges in Personalization and Coding: Reviewers have found Jinja challenging for personalization efforts, struggling with creating effective personalized content without extensive coding knowledge. Additionally, users have noted difficulties in coding emails and custom scripting on data, highlighting a steep learning curve in these aspects.

Attribute Ratings


(1-25 of 145)
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Score 9 out of 10
Vetted Review
Verified User
At Notino we use Bloomreach Commerce Experience Cloud every day for almost everything, well at least CRM related everything. For segmentations, scenarios, reporting, customer properties and event tracking. Mostly everything (well okay about 80%) I need for my work I find at Bloomreach Commerce Experience Cloud. It helps us track customer activities on web, how they react on our emails or PNS or SMS, even weblayers. I can target very precisely every campaign. I can even make dynamic content thanks to jinja programing in email webhooks. Or make multichannel campaigns or multilevel campaigns that can be active for months (or even years) and can target new and new audiences and then track the results of the campaign.
  • Segmentation
  • Scenarios
  • Customer profile
  • Loomi
  • Multilevel reporting
Automatization has Bloomreach Commerce Experience Cloud on very high level, we are able to set up over 20 different fully automatized long term campaigns that require very few adjustments over time and we are working on more and more. Also segmentations is on amazing level. I never worked with such an accurate level of customer segmentation. Where I think Bloomreach Commerce Experience Cloud could be better is reporting, some detailed lookups for me are difficult to set even as a data analyst. I hoped Loome would help me with that, but since Notino has so many custom adjustments, Loome does not work very well with them.
Vladimír Darák | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Cart abandonment emails, AI-powered recommendations and predictions (upsell), almost sold out banner, timed emails and one-time special offers are all excellently integrated into Bloomreach Engagement. The fact that we have all of these easy to use tools in platform really makes the performance high level. Since integrating Bloomreach Engagement into our system and data, our marketing, specifically targeting of customers, has had a huge impact on the accuracy of our marketing approach. The difference between other automated marketing tools that we tried and Bloomreach Engagement are clearly significant. The staff and platform have proven to be critical for our business and revenue.
  • The Bloomreach team consists of forward-thinking experts who are friendly.
  • Integration took just a short time and we were up and running quickly thus increasing revenue.
  • The tool is constantly getting better and better.
  • You get a lot of value from Bloomreach Engagement, comparing capabilities to cost.
  • Since implementing Bloomreach Engagement into our company, we are able to see the uplift and conversions that they are able to bring on a daily basis.
  • Although it is easy to use, there is still a learning curve to any new tool. The staff of Bloomreach is more than happy to help with any questions that we had and still may have in the future.
I rate Bloomreach Engagement 5 stars. A very smart investment for our company, for sure.
Natasha Ripley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
DFS uses Bloomreach for a one stop shop to reach customers and analyse our data. We build out prospective Google audiences and marketing emails which are trigger or segmentation-based. It allows us to analyse customer data through reports, build out clever segmentation to target along with setting up unique strands of personalisation. It is a one-stop platform for us to see live customer data and make clever business decisions.
  • Email Campaign set up including the drag-and-drop building tool
  • Automated scenarios
  • Reporting
  • Customer Segmentation
  • Reporting being easier to use and set up for those who aren't as familiar with it. It feels as though you have to do the analytics course to use it!
  • Some email tests aren't as easy to set up as we would like
  • Clever SMS campaigns can not be set up in this part of the tool but in scenarios
  • Jinja is difficult to crack for personalisation to flourish
I would certainly recommend it as a data / customer comms platform as it's very clever the only reason for a drop in point is some areas are not user friendly and take a lot of learning/training to use i.e. reporting and analysis areas.
Score 8 out of 10
Vetted Review
Verified User
We use Bloomreach Commerce Experience Cloud for CRM communication. It's a flexible tool that supports the organization to be more automated and target our customers at the right time with the right message. Bloomreach Commerce Experience Cloud is great for segmentation and creating scenarios based on different use cases.
  • Segmentation
  • Marketing Automation
  • Scenarios
  • Support
  • Easy to use
  • Reporting
  • Example of new use cases for Fintech industry
  • video tutorials
It's perfect to use for marketing automation and targeting customers with personalized content at the right time. It's easy to use and it's easy to integrate with other systems.

Improvements that could be made in Bloomreach Commerce Experience Cloud is the reporting function. You don't always get the exact numbers in some cases and it can be hard to track some specific parts.
Score 10 out of 10
Vetted Review
Verified User
We use to coordinate crm campaign via email and sms in order to increase retention. Bloomreach has lot of tools to help build the campaigns according to the project and good reports to check metrics and KPIs. Also, the support is easy and quick, the team is always available to help and give the resolution I need.
  • personalized reports
  • I can categorize the customers per segment, making easier to add them in the campaigns
  • It gives varieties of communications
  • the email builder
  • in the scenario I would like to find the metrics per click, not only the funnel. To check this I have to go to an specific report
  • the weblayer could have more configurations that are not html
  • the reports in the scenario could show click rates that are not from the funnel
It is great to do campaigns per segments, we have a lot of options to add the target we want and follow the results.

It is not good for SMS because we don't have much reports to check the results

Score 10 out of 10
Vetted Review
Verified User
We're using Bloomreach Commerce Experience Cloud engagement for Newsletter journeys, customer segmentation, personalisation, re-activation and audience integration for Google and Meta. Still working on many scenarios for Recommendations, Whatsapp and Mobile App push integration and other personalized user journeys. It's helping us to keep improving our performance by better serving our consumers in a nice way.
  • Ease-of-use
  • Great analytics
  • Many standard use-cases
  • Performance at scale during peak hours
Very good scenarios are: Newsletter journeys, customer segmentation, personalisation, recommendations, re-activation and audience integration for Google and Meta.
It's less appropriate for tax collection.
Score 10 out of 10
Vetted Review
Verified User
As an CRM professional, I know the struggle of juggling multiple tools to reach customers across different channels. That's why I was thrilled to discover Bloomreach Commerce Experience Cloud and its multichannel possibilities. It's a game-changer, letting me manage segmentations, email campaigns, push notifications, SMS marketing, and even personalized web weblayers, metrics, scenarios, reporting, etc. – all from a single platform. The real magic for me how intuitive is to work with Bloomreach Commerce Experience Cloud. From segmentation (based on the SQL principles), scenarios, and so much more. It's so easy to create highly targeted customer groups based on their behavior, interests, and purchase history. Reporting is also great, but here I find there is some space for improvement. While individual country reports have been helpful, Bloomreach Commerce Experience Cloud's new multilevel reporting is a lifesaver. Now I can analyze combined performance data to get a true big-picture view of how my marketing efforts are performing. Honestly, with so much on my plate, I haven't been able to dive into every feature yet, but I'm already convinced Bloomreach Commerce Experience Cloud is going to streamline my processes and drive significant growth for my skills and Notino itself.
  • Segmentations
  • Scenarios
  • Metrics
  • Funnels
  • Reporting
  • Reporting
Bloomreach has great support. So when you feel a bit lost or stuck on a problem, there is always somebody to help you out with your problem. Not just in a chat, but also on zoom call where you can explain or show your problem. Also they always check if the problem is solved the other day and if everything is working as I need.
Score 7 out of 10
Vetted Review
Verified User
I use Bloomreach at work to track sessions across different units per brand/page/per category. It also helps that I see the journey that a customer takes from the moment they reach the homepage to the product. Quick details like average pcs sold per order, and average value also help me understand the profile of our loyal customers.
  • Customer Path.
  • Online Sales Tracker.
  • Online Sessions Tracker.
  • Interface a bit jumbled.
  • Language used is not beginner friendly.
  • Load time is long.
Bloomreach is not for a beginner; they need proper training before anyone can fully use the features that are provided. It is, however, good for use by people who do email marketing as they need to really know the audience that they are sending their emails to, which Bloomreach can really help in this area.
Score 7 out of 10
Vetted Review
Verified User
Bloomreach Commerce Experience Cloud is used daily as our CRM platform which houses over 1 million accounts. This platform also collects custom events per customer to provide us with actionable data to craft personalized marketing campaigns. In addition to the CRM services, we also use Bloomreach Commerce Experience Cloud for email production and delivery. By connecting the data to the email campaigns, we are able to ensure we are providing the best engagement for our customers, or armed with optimized data to make needed adjustments.
  • Bloomreach Commerce Experience Cloud is great at capturing and storing customer event data. Through the customizable filters, I am able to pull segments and track customer engagement through this information.
  • Though complicated, the design of the platform is easy to navigate. The organization of tabs makes logical sense.
  • The visual design building platform for emails is highly flawed. There are formatting issues that sometimes changes during live sends.
  • While understanding the platform and use of data is completely customizable per account. There are a variety of ways to perform the same task (create filters or conditions) that is sometimes makes it difficult to know which way is the best way. The blog typically shares general information about the functions, which I don't always find as helpful.
This platform is well suited for managing data and providing optimized strategies for customer engagement.

However, I do not believe it is well suited for the email design function as the visual builder is very limited with it's capabilities.
Score 9 out of 10
Vetted Review
Verified User
Our team uses Bloomreach Commerce Experience Cloud for emailmarketing automation. We are planning to use the platform to conduct a/b testing on our website. Twice a week we can, because of this platform, send mails in 7 different languages. Bloomreach Commerce Experience Cloud takes alot of pressure from our small team. We work with 3 colleagues, but a lot more sendinglists and journeys. Bloomreach Commerce Experience Cloud makes our productivity and output quite high.
  • The A/B testing feature is amazing. It is allowing me to experiment with layouts and content to optimize online interactions
  • Recently we started using recommendation blocks based on sales data, which works amazing
  • How easy the program is to learn to someone else. The organized layout helps a lot.
  • More courses that can provide additional information
  • More templates of use cases we can use as inspiration
  • Live saving. I've lost a lot of work because I forgot to press save.
Well, I think it is a well suited platform if you want to work with a lot of personalisation options. From what I have heard it is also suiable for fast growing companies with a large base. I can imagine when you a company has a tight budget or a small base, a platform like Bloomreach Commerce Experience Cloud can be less appropiate.
Score 8 out of 10
Vetted Review
Verified User
Bloomreach Commerce Experience Cloud has been instrumental in the solving of a number of issues for example Multilanguage mailing (we have 5 labels and 14 languages) , scalability, ease of us - (we have new recruits who work with the tool and teaching them how to use it is very easy), time to market issues and many other things.
  • Journey building is intuitive
  • Creating segments and dashboards
  • Deriving segments from dashboards
  • Bloomreach Commerce Experience Cloud is easy to use and teach
  • The academy and documentation is extensive
  • Please don't remove the hotkeys
  • Conditional content without Jinja2 experience
  • Make the content available in all initiatives
Bloomreach Commerce Experience Cloud is suited for teams that have creativity but less technical or coding experience.
If there is a technical member in the team the team this allows Bloomreach Commerce Experience Cloud to work on templates.

Bloomreach is less suited for teams that want freedom in the coding. it is also less suited for smaller companies.
Score 9 out of 10
Vetted Review
Verified User
Our team uses Bloomreach Commerce Experience Cloud as a Customer data platform and a digital marketing tool. It enables us to provide rich information and insights that could help us to have a more accurate customer personalization and targeting. It significantly improved our efficiency and helped us reach our engagement KPIs.
  • Plug and play libraries
  • Campaign templates
  • Product recommendations
  • Role/Group-based access to reports and dashboards
  • Support for more third party integration
  • Alerts and notifications
Our team uses Bloomreach Commerce Experience Cloud on a daily basis and it helps us to perform our tasks more efficiently. It can support multiple roles such as Data Scientist, Tech, Finance, not limited to Marketing. It has a wide range of features. For instance, reports extractions, dashboard monitoring, Campaign execution, targeting, personalization, integrations, data import, customer behavior tracking to name a few.
Score 10 out of 10
Vetted Review
Verified User
We use it to scale up our marketing efforts across 13 countries with just 4 fte for 3 different companies. By using the ai and cdp options we create personalised omnichannel expreriences for different customer groups which we also identify using the web tracking options. We use realtime recommendations across different platforms.
  • Recommendation engine
  • Usability & scalability
  • Marketeer friendly
  • Data modification options
  • Custom scripting on data
We chose Bloomreach Commerce Experience Cloud because it wss extremely scalable and fast to implement. We have different labels, multiple companies in +10 countries which we easily manage by a team of marketeers located in one location.
February 20, 2024

Bloomreach for the win!

Score 9 out of 10
Vetted Review
Verified User
Bloomreach has it all CDP, Automation and ESP. Very intuitive and easy to use. The support team is very helpful and running scenarios is easy. Data is organised nicely due to hard identifiers and soft identifiers. The ability to create HTML blocks and reuse them across all campaigns (header/footer) is a great time saver.
  • Behaviour Tracking
  • Marketing Automation
  • Data Consolidation
  • Integration with other platforms
  • Referral tables
  • Dynamic content
It is very well suited to companies that are e-commerce based. I also think if the user already has a CRM the fit is almost perfect as the data syncs are easy and the combination of on site behaviour tracking with first party data is golden! I would recommend this to anyone looking for the whole package!
Score 8 out of 10
Vetted Review
Verified User
We primarily use Bloomreach for mailing, web layers, metrics, and funnels. As a webhosting company, targeting clients and offering services is more challenging. We can't just provide discounts like companies selling clothing; we must do it in a way that people understand why they need a server or domain. Through mailing, we aim to alert clients to technical changes, cross-sell or remind them about abandoned carts. Funnels are mainly used to track trends, as we operate in multiple countries and need to identify any issues. We have created segments of people and are working on RFM. We want to focus on recommendations and a catalog, which we currently do not have. Bloomreach offers a lot, and leveraging everything is difficult, mainly due to technical and time constraints.
  • Scenarios
  • Metrics
  • Aggregates
  • Possibility to use your own code.
  • Templates in Tag manager run on jQuery - why in these days?
  • In funnels there is no "or" option for conditions, only "and"
  • More USABLE dashboards will be always welcome.
The big advantage of the tool is that it's "a Swiss knife." I would recommend it because one can find many features in one place and manage the website, email, and analytics from a single platform. It allows testing experiments, A/B tests, and more. A downside could be that it's such a complex tool that a company needs at least one or more dedicated individuals solely for the Bloomreach tool. For larger companies, this is fine, but for smaller ones, it could be a disadvantage.
Score 9 out of 10
Vetted Review
Verified User
- Newsletter Marketing in general - Being flexible by sending out automated Campaigns for Newsletter and Weblayer - Usage for Recommendation Engines Connect between different channels like webshop or App - A/B Testing possibilities for webshop - Target Groups can be separated through segmentations, reports, aggregates, and funnels.
  • Automatic Campaigning.
  • Easy functions which provides simple duplication to other projects.
  • Smooth integration of third parties.
  • For some integrations there is still high technical understanding necessary.
  • Better separated functions when it comes to analyses.
  • Connection to other departments like Customer Care would be great. --> Providing customer information for other colleagues.
Well suited: - As mentioned, if you want to implement quick and easy marketing automation, BR is very good at it. - You can set up in a very easy and quick way campaign, which can have a big influence on revenue. - I like the Plug & Play library which we are using quite often to implement Usecases.
Score 10 out of 10
Vetted Review
Verified User
It's the head platform for CRM where communications happen through the sales funnel - from Bloomreach to customers. We create segmentations - automate scenarios - analyze data - A/B tests. We create engagement and convert content. We send customer lists matching specific attributes to Google Ads for algorithm learning. We create popups and weblayers on the website. We send surveys for feedback and ratings
  • Flexibilities with Jinja syntax
  • Creating creative scenarios
  • Reports & Funnels
  • Snippets & Templates
  • Coding emails
  • Customized matching attributes when add audience to Google Ads & Facebook ads
  • Dynamic triggers without Jinja tags
Bloomreach has limitless flexibility in personalization. Always had great experiences with customer support. Great flexibility in the software. Constant updates and bug fixing.
February 12, 2024

Great tool

Score 8 out of 10
Vetted Review
Verified User
We use it to send out emails to our customers. to evaluate and analyze the customer base. We use it for questionaries. We also use Bloomreach for automated emails and weekly guides to our customers (email guides they receive every week to guide them through the parenting journey).
  • Building of emails
  • Scenarios
  • Database
  • Online guide on how to use Bloomreach
  • Reports
  • Trainings to be more personalized
  • Blocks /creating new block
  • Imports
  • Trouble shooting (if something doesn't work, it's hard to figure out why and what without professional help)
It is well suited for big corporations that need personalization and AI to support the business, and for e-shops. Since we don't have such a big database I don't feel like we can use all of the functionalities. Learning with the program is also quite challenging, especially without any "academy" or long training. It takes some time (months) to learn to navigate the system by yourself.
February 12, 2024

Amazing CDP

Jakub Miklík | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Bloomreach engagement to drive all the communication with our customers. We use most of the modules starting from emailing, marketing automation, SMS, push notifications, recommendation boxes, and mobile app integration.
  • Automation scenarios
  • Native integrations with the endpoints
  • Real-time aspect of the database
  • Not always clear case-sensitivity
  • Product catalogs imports when you need to add columns
  • Third-party integration possibilities vs. native solutions
Perfect to manage communication around the whole customer lifecycle.
February 12, 2024

Bloomreach Review

Score 7 out of 10
Vetted Review
Verified User
We use Bloomreach for its customer data analytics, marketing automation, A/B testing, and personalisation tool. The tool allows us to centralise our customer data and target our marketing strategy across all channels. The fully customisable approach allows us to develop new reports and answer ad hoc queries from teams across the business.
  • Marketing Automation
  • Personalisation
  • Email Creation
  • Out of the box reporting solutions
  • Out of the box website overlays
  • Reporting simplicity
The marketing automation capabilities of Bloomreach work well. Email, SMS, and paid advertising can all be looped into tailored automated marketing flows. The challenge with Bloomreach is the lack of out-of-the-box reporting solutions and the complexity of setting up reporting. Smaller businesses without the analytical capability in-house may struggle to use the full extent of the solution.
February 06, 2024


Matěj Adámek | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
From Bloomreach Commerce Experience Cloud, we use Engagement the most. Originally, its purpose was to set up mailing scenarios based on website visitors' activity and to capture leads for telemarketing department. Over time, we started using its web layers to offer pop-ups, especially on-exit, brought contact duplicate management into it and made a deeper dive into analytics, recommendations and predictions. We even created an automatic watchdog for products customer opens at least twice. Owing to the platform, we sorted out a comparison of ROI for specific advertising sources and figured out the real value of remarketing. Nowadays, we track pretty much all events related to a customer that occurr during our sales process through integration with our CRM and ERP systems. Such transition allowed our marketing team to access this information in a single interface and enabled them to make decisions as well as roll out new e-mail, sms, telephone, website, and advertising campaigns much quicker than before.
  • Data collection
  • Recommendations
  • Deduplication
  • Reporting
  • Templating
  • Range of supported OAuth methods
  • No way of global limits for reduction of impact in case of human error
It is a system where we keep range of important information about individual customers, probably the best place to start a case analysis when a complaint or dispute surfaces. Its analytic capabilities are very powerful tool for understanding customers en masse as well as segmenting them in order to provide the correct service to them. It is very important to understand the data being measured and avoiding name-based assumptions.
Score 9 out of 10
Vetted Review
Verified User
We use Bloomreach [Experience] as our global CMS system and with the help of Bloomreach [Experience] we set up our global websites.
  • Good structure for international content
  • Inclusion of videos and other assets is quite handy
  • Automated translation process connectivity is good
  • Navigation structure is a bit complicated especially when you are new in this software
Using Bloomreach Experience as a corporate CMS system is a good fit. I think it is more suitable for bigger corporations than for very small companies due to licensing, etc.
Score 9 out of 10
Vetted Review
Verified User
We use Bloomreach Engagement as our ESP and CDP, it holds all of our CRM and customer data in a single customer view database. It powers our marketing and service-based emails, elements of on-site customisation, and customer segmentation. We also use it as an analytics platform, for ad-hoc reporting and insight gathering.
  • Customer segmentation.
  • Custom reporting.
  • Trigger-based marketing automation.
  • Email marketing.
  • Identity resolution
  • Custom reporting is hard to understand.
  • The recommendations engine can be tricky to set up.
Bloomreach Engagement is an incredibly powerful and versatile tool for reporting, analysis, and marketing. However, because it's so versatile, it can be overwhelming when first setting it up - practically everything is set up in a custom way from scratch, with little in the way of out-of-the-box solutions. This is great for versatility and customising it to get exactly what you want, but it takes a dedicated focus to do it well.
Score 7 out of 10
Vetted Review
Verified User
We use it to learn more about our guest's behaviours and target them with the correct campaign at the right time. The ability to message the correct user and the correct time has meant that we can focus on getting our most loyal customers back through the door and convert the rest.
  • Automations
  • WebLayers
  • Email
  • Training
  • Reporting
  • Surveys
It's well-suited to the hospitality industry allowing companies to learn more about their customers.
Score 9 out of 10
Vetted Review
Verified User
I use Bloomreach for marketing purposes, email campaigns.
  • It offers flexibility in terms of customization, allowing businesses to tailor the platform to their specific requirements.
  • Integrates with various third-party systems and applications, such as customer relationship management (CRM), marketing automation
  • Improving documentation can assist users in understanding and leveraging the full range of features and capabilities. It could be clearer or more detailed.
  • Simplifying customization processes and providing more user-friendly tools for non-technical users could enhance the overall user experience.
  • The platform's performance in terms of speed and responsiveness could be improved on.
Bloomreach is well-suited for businesses that prioritize personalized online shopping experiences. Its machine learning algorithms analyze user behavior and preferences to deliver tailored product recommendations and content. If a business has minimal customization needs and prefers a more straightforward solution, Bloomreach's feature set might be considered overkill. Businesses with basic requirements may find simpler platforms more suitable.
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