Skip to main content



What is Braze?

Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns…

Read more
Recent Reviews
Read all reviews


Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Return to navigation


View all pricing

What is Braze?

Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and…

Entry-level set up fee?

  • Setup fee optional


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

405 people also want pricing

Alternatives Pricing

What is Text-Em-All?

Text-Em-All, headquartered in Frisco, delivers personalized, informational, emergency mass text messages and phone calls, whether they’re going to five people or 50,000.

What is Conversica?

Conversica provides lead management software for marketing, inside sales and sales groups.

Return to navigation

Product Details

What is Braze?

Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.

Braze Features

  • Supported: Multichannel Messaging
  • Supported: Predictive Analytics
  • Supported: Lifecycle Management
  • Supported: A/B testing
  • Supported: Email deliverability
  • Supported: Triggered drip sequences
  • Supported: Dashboards
  • Supported: Standard Reports
  • Supported: API
  • Supported: Role-based workflow & approvals

Braze Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Iterable, Attentive Mobile, and Klaviyo are common alternatives for Braze.

Reviewers rate Usability highest, with a score of 7.5.

The most common users of Braze are from Mid-sized Companies (51-1,000 employees).
Return to navigation


View all alternatives
Return to navigation

Reviews and Ratings


Attribute Ratings


(1-25 of 53)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
I use Braze to help organize my customer data all in one place that my team can leverage to execute our marketing and data operations. Braze allows my team to build complex segmentations for multichannel marketing programs and data analysis quickly and easily. Their integration across a wide variety of additional platforms allows us to get the most from our data.
  • Segmentation
  • Automated Journeys
  • Personalization
  • Dynamic Content
  • Reporting
  • Analytic Dashboards
  • Anonymous Users
Braze is great for a D2C brand what needs to simplify complicated business use cases at scale. They're at their best when there is a large enough data set to pull information from and the need to build complex automated user experiences. I do feel for smaller companies Braze may not be an ideal platform, not until there is a large enough data base of users and/or a complex SKU matrix.
Score 8 out of 10
Vetted Review
Verified User
We use Braze as our Email Service Provider to send marketing emails, push, and sms, across the different branches of our organization, so we have more than 1 Braze account. The scope is very large as our notifications go to millions of people. We send users through journey flows as well as single batch sends.
  • Push Notifications
  • Canvas so journey building
  • Image Uploader
  • SMS
  • Delay Steps
  • Audience Set Up
  • I would love to see an image upload like that in Salesforce where the image is able to be updated post email launch by replacing the existing URL.
Braze is a good mainstream ESP for complex use cases, with an image uploaded, canvas journey builder, options to send email, push, and sms, with options for complicated set up in the audience set up to the journey steps. It's good for big recurring lifecycle type sends as well as single batch sends.
Score 10 out of 10
Vetted Review
Verified User
We use Braze as our multi-channel marketing tool, sending emails, push notifications & SMS. The tool helps keep all our customer data in one place and easily communicate with these customers. The speed and automation of the tool have helped a small team manage many campaigns and tests.
  • Email marketing.
  • Data ingestion.
  • Push Notifications.
  • Audience management.
  • Advanced filtering to create segments.
  • Analytics - looking at customer-level data to investigate issues.
For real-time data ingestion using SDKs, Braze is second to none. It can collect large amounts of data and use these with hardly any processing time. This makes marketing a dream!
May 30, 2024

Brilliant Braze

Daniel Willis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Customer Engagement: Braze enables us to have personalized campaigns across multiple channels, boosting engagement and conversions. Retention and Loyalty: Segmentation and automation tools help us to re-engage users and foster loyalty. Data-driven Insights: With built-in analytic tools, they provide us with real-time performance tracking and optimizing marketing strategies based on customer behavior. Cross-channel Coordination: We can now orchestrate consistent messaging across email, mobile, and web channels for a seamless customer experience.
  • Email Marketing
  • Push Notifications
  • User Journeys
  • Rename Content Blocks
In terms of usage, we leverage Braze across multiple teams within our organization, including marketing, customer success, and product development. From acquisition campaigns to onboarding sequences to post-purchase communications, Braze plays a central role in our customer lifecycle management strategy. Additionally, we integrate Braze with other tools and systems in our tech stack, such as CRM platforms and data analytics tools, to create a unified ecosystem that drives efficiency and effectiveness in our marketing efforts.
Score 9 out of 10
Vetted Review
Verified User
We use Braze to send our CRM messaging. Braze allows us to address the problem of sending the right message to the right customer at the right time and, crucially, on the right channel. The scope is to send timely messaging across our product channels.
  • Easy to user interface.
  • Allows personalization.
  • Send real-time triggered emails.
  • Sometimes hard to dig into the granular details when something has gone wrong.
Well suited to creating customer-relevant marketing campaigns based on actions taken. It is less appropriate for diagnosing issues with sends, e.g., why they have failed to send or if there are errors in the personalization, where these stem from.
Score 5 out of 10
Vetted Review
Verified User
Braze makes it simple enough to craft a multi-channel customer journey through Email, In-app, SMS and Push if needed. It helps filter out users who might have fazed out of a current journey or edit an existing one to bring more in.<br><br>Overall, Braze is a straight forward, convenient platform to manage anything from batch campaigns to select customer groups or multi-step automations to keep them engaged.
  • Good UI/UX
  • Great support team communication
  • Automations are simple
  • Conventionally named campaigns can be a pain to search for without unique IDs
  • Specific custom events can overlap in a search if named in a similar way
  • The audience split mechanic only rounds up to the next number
Score 9 out of 10
Vetted Review
Verified User
Braze allows us to easily setup, measure and optimize multi channel journeys and campaigns throughout different customer lifecycles.
  • Journey orchestration
  • Campaign content builder
  • Experimentation
  • Analytics - Not all events are passed via API
  • Campaign builder - Difficult to collaborate on the same campaign as it may create conflicting versions
  • Dashboarding - There's no way to build dashboards within Braze
Easy to use canvas journey builder, yet packed with various features which give the user setting up the journey both: (1) control over the audiences and journey flow and (2) ability to concurrently run experiments.
Score 7 out of 10
Vetted Review
Verified User
I like Braze, but like most CRM/CEP tools, it has a very specific use-case that isn't universal. It works particularly well for companies that have a robust app and want to collect data across both app and website and perhaps even other points of engagement. If that fits your use-case, Braze is likely a great tool for you. Otherwise, there are likely better tools to consider.
  • App Data Collection
  • Engagement
  • Profile Building and Organization
  • Improved customer service experience
  • Improved training/education
Braze is likely at its best for companies that engage with customers on both an app-level and web-level. It gets even better if you have the opportunity to leverage some of the additional channels Braze unlocks such as in-app messages and content cards.

If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform.

Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing.
Score 9 out of 10
Vetted Review
Verified User
I primarily use the Braze platform to manage and enhance my customer engagement and introduce some automation and analytic metrics to the overall process. Braze is easy to setup and work with, can be integrated into your applications with ease. UI/UX is good and there is plenty of documentation for all of its features. Overall the visibility and insight it gives of our customers is invaluable to us.
  • Excellent data metrics, analytics and reporting
  • Allows you test and experiment with A/B testing
  • Provides a high level of automation once all configured
  • Needs more customization options for the dashboards
  • While easy to use there is an initial learning curve before you become comfortable with it
  • Report generation is sometimes slow
If you do not have any kind of customer engagement platform in place and need greater insight to your customers journey then Braze is a really good start with, a simple initial configuration can be scaled up to something more complex in the future, it will grow with you. If you aren't too tech savvy you may have trouble with more advanced integrations that are available.
Score 9 out of 10
Vetted Review
Verified User
As a real estate company we need to have a steady communication strategy with our clients to ensure that we are reducing churn and maintaining them informed about updates in our products or in their contracts. We do that by structuring our strategy in the Canvas feature on Braze, which ensures that we have a cohesive flow of communications. The tool also provides us with all the data needed, such as results of A/B testing, various rates (opening, spam, clicks, etc).
  • Results reporting
  • Integrated communication
  • A/B testing
  • Overall UI and UX - screens are a bit crowded
  • Improve integration with other tools
  • Increase creative options when structuring each communication design
Braze is very well suited if you need to create a campaign/strategy that relies on multiple channels - email, MMS, push, etc. Also, its A/B testing setup is very intuitive and easy to check its results.
If you have a junior team on your company you might have a hard time with the tool, since I see that the interface is a bit crowded - the learning curve might be slower that you'd imagine.
Score 8 out of 10
Vetted Review
Verified User
We use Braze as a source of all our key CRM campaigns across email, SMS, push, and audience sync, as well as utilizing the out-of-the-box preference center to store customer opt-ins. All our customer data is stored in the tool, and we want to continue to build customer journeys through Canvas across our various products.
  • Storage of multiple data points.
  • HTML editing.
  • Canvas flows.
  • User journeys.
  • Omni-channel.
  • Complex segmentation.
  • Data manipulation.
  • Complex queries.
Braze is really well suited to a business or company that wants to utilize the canvas flow capability to build out various customer journeys for its users. Also, the simple-to-use interface is great for all levels of marketers and is accessible to anyone with a basic knowledge of CRM systems.
Score 8 out of 10
Vetted Review
Verified User
We use Braze for our customer communications, from campaign emails and push notifications, to automated journeys that offer clear and timely information on sometimes complex programs. Braze offers us a way of easily segmenting customers and offering personalization to give us the best chance at producing revenue as well as providing customers with the best user experience.
  • Very clear UI that is easy to learn
  • Canvases are simple to build complex programs
  • Segmentation is simple and effective
  • Reporting is fairly basic, and requires extra work to build more complex reports.
  • The creation of landing pages
  • Occasionally support is slow, but with prompting you can get what you need.
Very well suited to building customer journeys, you can build out things that are very complex quite easily. Also very well suited to personalization - Braze uses liquid, which is fairly easy to learn and can be used in lots of different ways. I would say Braze is less suited for businesses that want very complex reporting right out of the box.
Score 9 out of 10
Vetted Review
Verified User
We use Braze for marketing emails; after a quick platform, the ability to easily spin up templates is a game changer! The drag-and-drop builder and the ability to embed HTML snippets have sped up the development time for CRM emails!
  • Drag and drop builder.
  • Segmentation
  • Ability to add custom code snippets.
  • I would love for the ability to transfer templates between development and production zones.
Extremely easy to use and intuitive UI.
Score 8 out of 10
Vetted Review
Verified User
We utilize Braze for sending all our email campaigns and are looking to branch out into broader messaging channels such as SMS and PUSH. Braze has made our ability to send emails quicker and more effectively without losing touch with our core audiences via the segmentation tool and filtering.
  • Segmentation
  • User Interface
  • Support
  • Volume checking canvas'.
  • Ability to pause and resume canvas w/o losing audience.
  • Certain types of segmentation.
We utilize Braze for both automated and one-off email sends, and that usually works pretty seamlessly. However, if we are mid-way through a canvas send and need to change the rate limit or frequency capping, fairly basic changes you might need to make based on how an email is landing via a user's inbox - you must duplicate and basically restart the canvas from scratch.
Score 8 out of 10
Vetted Review
Verified User
We use Braze for all CRM sends, in-app messages, and Canvases. These are used to run our lifecycle conversion and retention campaigns, short-term manual sends, promotional sends/campaigns, subscription conversion and retention sends as well as running A/B tests. This is a major tool for a large chunk of our marketing communications.
  • Canvases are a straightforward way to dynamically target users
  • We have a lot of control over our email templates- especially compared to the last service we used
  • Built-in reporting is fantastic and offers solid insight
  • Braze integration with our consumer-facing App opened up a lot of options for us when running promos
  • Our CRM team does a lot of template tweaking on a regular basis, so they don’t want us to duplicate emails, in particular otherwise they might break. I wish there was an easy way to move over copy from one email template into another with the click of a button.
  • When sending push notifications we always use the same copy for Android and iOS users- it would be nice to have one input for copy instead of copy/pasting content from the Android field into the iOS field
  • The email templates do not allow Grammarly to apply edit suggestions to copy, which is unfortunate because I rely on Grammarly to ensure my copy is written well without error. Currently we have to copy/paste the content into a Google doc to make sure the copy is written well
I think Braze is fantastic in most ways- if a colleague is looking to manage a wide variety of promotions across lifecycle, holiday, retention and conversion campaigns, Braze is a great tool. It is also very customizable and can fit a wide variety of styles that work with your department or company aesthetic. This isn’t as useful if you are trying to make merchandised articles (like in Shopify, for instance) but it can compliment other applications like Shopify quite well.
February 12, 2024

Braze Review

Score 10 out of 10
Vetted Review
Verified User
CRM campaigning through In-App-Messages, Push, Email, and Content Cards. Connected Content, Liquid Coding, and Content Blocks are some of the features that make Braze a fantastic marketing automation tool for our business.
  • Personalization
  • Flexible and advanced targeting
  • Automation
  • Action paths within Canvas flows - specifically within content card messaging
Great for apps, not the best for retail, e-tail, fashion.
Score 9 out of 10
Vetted Review
Verified User
We lacked a comprehensive platform to manage Customer engagement with our applications. Braze serves as a means for us to market to customers and allows for an all-in-one solution to keep in contact with them via emails, SMS, and push notifications. This means we can set up campaigns and targets more easily than before.
  • Campaigns
  • Ease of adjusting emails.
  • Push notification management.
  • Integration with mobile platforms for push notifications.
  • Support through things like Discord would be amazing for developer support.
If you need a platform to manage customer's contact information or a solution to manage campaigns so you can target specific customer groups, I think Braze excels at that. Once you get over the technical hurdles, Braze has a fantastic management suite for sorting out campaigns. The fact you can run A/Bs as well is excellent.
Score 8 out of 10
Vetted Review
Verified User
Braze is our main Email Service Provider. It deploys all customer communications including email, SMS, push, and in-app messages. It is easy to integrate Braze with other 3rd party services, as it offers a wide variety of ways of loading data - Snowflake Cloud Data Ingestion, API, or manual CSV uploads. The Braze documentation is detailed and their account and support management team are wonderful to work with.
  • Comprehensive cross-channel personalization ability
  • Great customer engagement platform through many channels
  • Easy integration with other platforms and 3rd party systems
  • Campaign Development & Email QA capabilities within Braze
  • Complex A/B testing capabilities
  • Braze is not a CRM system - managing user profiles and user history are not easy tasks within the platform.
  • Reporting is very difficult within the system. You have to create segments, export it and manipulate the file in Excel or Google Sheets.
  • Link alias management - unable to use alias tags within the HTML
  • Their staging or lower testing environment is not connected with Production so you have to create everything in two app environments. Basically you cannot push content from staging to production.
Braze is a powerful multi-channel marketing platform. Their team is constantly working on new features and as a Braze customer you have access to their development roadmap. Overall, I would highly recommend Braze to any small and mid-sized companies looking to streamline their customer engagement efforts and deliver personalized and relevant messaging to their customers.

Braze is complex platform with a steep learning curve but they provides support and free training for non-technical users. Their reporting capabilities are limited.
Shelby Kolb | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Braze to house all of our user data and send targeted emails and push notifications using multiple data points to allow for segmentation.
  • User support
  • Ease of implementation
  • Currents and segmentation
  • Better analytics
  • Better understanding of ambiguous data points
  • Quicker results with better accuracy
Braze is great for targeted messaging and housing data from various sources.
Not sure when it would be less appropriate unless someone is looking for a very, very basic CRM platform for email marketing perhaps.
Score 9 out of 10
Vetted Review
Verified User
We use Braze to create user journeys and send out B2C and B2B transactional and marketing messages with the goals of increasing acquisition, reactivation, retention, and LTV. We leverage the following channels in Braze: email, push notifications, in-app messages, SMS, and webhooks.
  • Braze provides a great platform to produce multi-channel campaigns and user journeys. Not many marketing service providers include email, push notifications, SMS, in-app messages, content cards, webhooks, audience sync, etc. all in one.
  • Braze has many technology partners and integrations for each.
  • Braze allows for robust, event-level reporting with the Currents tool.
  • Braze features tools for streamlining execution, such as templates and content blocks.
  • Braze allows us to develop sophisticated segmentation and triggering via profile or custom attributes and events.
  • Braze enables personalization and dynamic content population via Liquid code and Connected Content.
  • Braze allows us to build multi-step user journeys.
  • Braze allows for A/B and multivariate testing.
  • Braze gives us great account management and technology support.
  • Braze really listens to their customers and uses feedback to develop their product roadmap and prioritization.
  • It would be great for Braze to have a feature that renders an exact message sent to a user in the past.
  • It would be great if Braze a better way to pass user profile attributes and change logs to internal company databases.
  • Braze's online documentation is very helpful more often than not, but improvements could be made.
Braze is a great tool for producing multi-channel, multi-step user journeys that involve email, push notifications, SMS, in-app messages, content cards, webhooks, audience sync, etc.
Score 9 out of 10
Vetted Review
Verified User
We use Braze to manage our communications to leads and customers across multiple channels, including email, direct mail, SMS, and app messages. We initiated a move to Braze to allow us to create personalized emails at scale with automation capability that could free the marketing team to test and iterate without needing to take up developer resources. Setting up Braze for email allowed us to expand into other channels.
  • Custom setup to get the tool to work for your business
  • Continually updating and improving
  • Cross channel integration is easy
  • Could improve reporting and analytics tools
  • Could improve customer service, as they've grown the customer service hasn't quite kept pace
I've been using Braze at multiple companies over the last few years and have seen how they've been at the forefront of their field and continue to grow and improve. They continue to release new tools and products and are committed to helping their customer's be successful. It's customizability means the ownership is on you to make it work to the best of it's ability, but the best part of that is you can make it into what you need. They built everything instead of acquiring it, so it works together seamlessly instead of feeling hacked together like some of the bigger platforms that grew through acquisition.
Score 10 out of 10
Vetted Review
Verified User
I utilize Braze across a variety of clients. Each client has specific uses and needs, but overall Braze resolves a problem of too many platforms working across too many channels. With Braze everything can be deployed from one platform and utilizing a cadence that is relevant to the recipients. Braze also solves the problem of data and personalization because their Liquid language can be used in endless ways and data can be stored in Braze or easily connected via connected content, webhooks, integrations or otherwise with numerous data sources. Our scope of use for Braze continues to grow across clients because they are constantly offering more and more.
  • Personalization
  • Triggered communications using logic and AI to reach contacts at the best time and place using the best channel
  • Offer a robust amount of capabilities within one platform that is constantly getting new features to keep up with technology
  • Customer service: Braze service can't be beat!! Our Success Manager is phenomenal to work with.
  • Their ability to get granular with individual details in reporting could be easier build
  • Sometimes I get limited on really detailed logic I'm trying to create and need additional selects or extended ability to add more steps to logic
Braze is well suited for anyone seeking to tidy up their tech stack to limit platforms, seeking use of multi-channel communications, or leveraging web and app. I don't think there are any specific situations where Braze is not suited for a business, but it is not a platform where you should plan to store conversations or sales details, rather it should connect to those types of systems. Braze offers endless potential and is constantly innovating and upgrading their offerings. I love how easy to use it is and their instruction and training is best-in-class. I'm a HUGE fan of Braze and would encourage everyone to include it as they explore options for their communications needs. If you are looking to be omnichannel, create experience for customers or be able to measure sales and conversions, Braze is for your business!
Score 9 out of 10
Vetted Review
Verified User
Braze allows for all Marketing to be done in the same place using many touch points, including Email, SMS, Push, and in app Content Cards & Newsfeeds. The Canvases and Campaigns available will allow any user to create the right path for every type of customer. The segmenting feature is critical in pinpointing the ideal customer to receive the correct Marketing content. The Braze Learning and Documentation in Resources is crucial to supporting the creation of campaigns and troubleshooting issues. Lastly, the speed of Braze Support response after ticket submission allows the team to quickly resolve issues so we never miss an opportunity to engage with our customers.
  • Braze positions itself to ingest all pertinent customer data (attributes, demographics, etc.) that is then easily accessible to be used to target customer segments
  • By having all customer data in a centralized place, it allows for quick campaign and canvas setup
  • The metrics and statistics readily available for all customer communications make identifying issues quick.
  • The Canvas view made adjusting the many steps in a canvas slightly complicated. Thankfully, Braze has now migrated over to Canvas Flow tool, which simplifies the entire Canvas creation process.
Braze is top notch for creating custom paths for customers that keep them engaged throughout their journey with the product or company. The product provides ways to exit the customer when necessary and ways to re-engage after periods of inactivity. Allowing the addition of custom events and attributes provides individualizes the customer journey further.
Reggie Juliot, MA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Braze for our email marketing/marketing automation needs. We use the event-based triggers and custom attributes for segmenting and sending our emails.
  • Event-based triggers
  • Drag and drop email editor
  • Canvas (program/journey) builder
  • User friendly interface
  • Lead scoring
  • Analytics Api and exports
  • No visible user database
  • User profile attributes and events
Braze is a powerhouse for event-based marketing via push, in-app, and email. Braze also has SMS capability.
Ilana Fromm | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Braze for all of our marketing communications, mostly email + in app messaging. Right now we are using Braze for all of our ad-hoc weekly marketing campaign emails as well as our automated leads + retention journeys.
  • Training + support - Braze's training, documentation and support teams are incredible and SO hepful.
  • Cohesive channel messaging. Braze allows us to easily manage cross-channel message and also have visibility into and streamline the amount of communications customers receive
  • Organization - Braze's interface is SUPER organized and easy to work with. The tagging feature allows us to easily tag + find different canvases.
  • Integration -- there were parts of the integration we didn't have a ton of clarity on how the feature would work for our business. For example, the content cards. We used some custom integration that we are now learning was not needed.
  • Reporting - if emails are switched out in a canvas, it is often difficult to tell in the reporting what is running and what isn't
I think Braze is extremely effective for e-comm and DTC businesses. We don't have an app but Braze's in-app features are awesome and we'd love to utilize them in an app!
Return to navigation