Best Choice of the YEAR
The "AI" tools are really helpful and have such a simple ease of integration. Everyone has a day or two when you can't think fast enough, …
Starting at $12 per month
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What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…
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Popular Features
- Email deliverability reporting (97)8.989%
- List management (99)8.282%
- Dashboards (88)8.181%
- Standard reports (96)7.979%
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Pricing
Lite
Starting at $12.00
Cloud
per month
Standard
Starting at $35.00
Cloud
per month
Lead Gen & CRM
Starting at $449.00
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.constantcontact.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $12 per month
Product Demos
Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman
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For Retail: How to Drive Online Marketing Results with Constant Contact
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How to Sync your kvCore Contacts with Constant Contact
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Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads
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How to Run Goal-Based Fundraising Campaigns | Constant Contact
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Autoresponder set-up with Constant Contact DEMO
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What is Constant Contact?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results.
Constant Contact aims to help users:
- Grow their audiences
Build a list fast with landing pages, and social media lead ads.
- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.
Constant Contact aims to help users:
- Grow their audiences
Build a list fast with landing pages, and social media lead ads.
- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.
Constant Contact Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Spelling and Grammar Check
- Supported: Email Previews
Constant Contact Screenshots
Constant Contact Videos
An Email Marketing tool for business
List Growth tools to grow an audience.
Social Marketing tools to simplify social media marketing.
Constant Contact Integrations
Constant Contact Competitors
Constant Contact Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
Constant Contact Downloadables
Frequently Asked Questions
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
Constant Contact starts at $12.
Reviewers rate Email deliverability reporting highest, with a score of 8.9.
The most common users of Constant Contact are from Small Businesses (1-50 employees).
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(1-25 of 116)Companies can't remove reviews or game the system. Here's why
November 29, 2023
Best Choice of the YEAR
Score 10 out of 10
Vetted Review
Verified User
The "AI" tools are really helpful and have such a simple ease of integration. Everyone has a day or two when you can't think fast enough, but with the "AI" tools given, you don't have to worry about that. It is also super simple to teach. I work with a few older folks in my office and they are able to understand Constant Contact with ease compared to a few other programs I frequently use.
- Templates
- Contacts list creation
- design elements
- more creative design options
- adding users to a team
- survey questions
November 21, 2023
Consistent Outreach with Constant Contact
Constant Contact allows our organization to market to our diverse swath of audiences. We have a number of different programs so the software allows us to segment our contact list into different countries, different types and different programs. We also use Constant Contact to manage our contacts across the organization. This means that if we are sending messages or marketing to certain contacts, we can easily do that without having to re-compile all of the contacts we have gathered over the last few years. Finally, its features give us the ability to plan out our campaigns in advance and organize our marketing strategy.
- Segmentation
- Contact management
- Functionality of email builder
- Social media
September 29, 2023
Great but could improve
Constant Contact helps us send emails to our large contact list and organize those contacts. This helps with segmenting emails
- segmenting
- organizing
- creating
- analytics
- load times
- getting logged out
- drag and drop upload
September 14, 2023
Intuitive Email Marketing
We use Constant Contact for email marketing of our 10,000+ user database to keep our clients informed, as well as collect data on how ready the client might be to making a purchase decision. With a buying window that can be 3+ years easily, this is a highly effective way to accomplish this task. We do not use Constant Contact as our CRM but export and import into Salesforce.
- Heat Mapping
- Reporting
- Email Marketing Builder
- Connectivity with Canva
- Max file size import requirements
- Exporting click data
August 02, 2023
Constant Contact is Greaaaaaaaaaaaaat!
I send out product & project spotlights every couple of days. Constant Contact is a quick & easy platform for producing emails & posts.
- Love the pre-made design templates.
- Easy to use
- Recording the open / click rate
- heat mapping is helpful
- add more free pre-made designs for all holidays
June 08, 2023
Love the Segmentation Tool!
Score 7 out of 10
Vetted Review
Verified User
We predominantly use Constant Contact for our mass emailing campaigns. The product allows us to reach more people than other products on the market. We are able to segment our audience into regions and divide them among our sales guys. This way, we are able to connect sales with their target market and make sure customized content goes out to each region.
- Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
- Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
- Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
- Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
- Reporting: sometimes, IT departments automatically open and click on all the links in emails, and those are sometimes reported as real opens and clicks. It's hard to tell.
- Email builder: we use different software for creating emails, and then export them over to Constant Contact. There isn't a plethora of options and flexibility within their email builder.
- Importing lists: it would be beneficial to us if we could somehow export from our Salesforce lists directly to Constant Contact. Instead, we need to export from Salesforce to Excel, and then import to Constant Contact.
April 20, 2023
It's an email marketing platform
I use Constant Contact for corporate email marketing. With Constant Contact, I am able to easily create an unlimited number of email lists for each of the different categories of leads, clients, partners, employees, event attendees, etc. The ability to duplicate and edit email campaigns helps speed up the creation process.
- Contact Lists
- Email Marketing
- Email Analytics
- Customization abilities
- Integrations with CRMs
- Advanced searching capabilities
April 20, 2023
Best marketing tool
Score 10 out of 10
Vetted Review
Verified User
Creating beautiful and fun emails for my list of people. I love that you can schedule when you want the email to be sent. But there is so much more one can do such as event registration and websites. I use Constant Contact daily for eNewsletters to registrations.
- Templates are really great.
- Easily customizable
- Easy to create marketing emails.
- Make registrations more user-friendly from an Admins perspective.
- Customer service is typically not fast or friendly.
- More pre-set email templates once the shell is created. It can be done, but it's a lot of manipulation.
March 18, 2023
It has the best management of contact metrics ...
[Constant Contact] is very appropriate for managing our contact metrics for emails, we know that we must purge contact lists and with Constant Contact it is possible, we have also managed our entire extensive contact base with Constant Contact. I have a large number of contacts with Constant Contact and I like to be able to handle all the metrics without problems.
- Contact metrics are very easy to manage
- I can handle a large number of contacts
- It is an excellent alternative for database administration
- Sometimes the monitoring parameters are not the simplest
October 06, 2022
Avoid Constant Contact
Score 1 out of 10
Vetted Review
Verified User
Email and sms marketing tool.
- They've been around a while
- Their interface is ok
- Easy to sign up and enter your payment information
- Impossible to cancel. You have to call a number and wait on hold FOR A LONG TIME.
- Archaic compared to newer tools.
- Bad support.
September 26, 2022
Constant Contact Review
Score 1 out of 10
Vetted Review
Verified User
- Frustrate Customers
- Miscommunicate
- Disappoint
- Refunds
- Customer Service
July 24, 2022
Constant Contact Helps You Stay Connected
We use constant contact to communicate with all of our constituents on a regular basis. Each of our divisions uses the platform to update Current Parents and relay information as needed. We also use it in the Advancement Office to share information with potential donors, store donor contact information and market the school to interested families.
- Tracks contacts who were sent, clicked, and opened each email.
- Allows our teams to create lists and tags to keep constituents organized.
- Provides colorful and attractive email templates.
- It would be nice if we had more customizable options for emails - like moving around pictures and text boxes, rather than a set spot for everything to go.
- I would like it if multiple people could work on a document at one time. So if I'm in charge of graphics, I can get those updated while someone else is entering content, etc.
Constant Contact is being used as our primary marketing email sending and list storage service. We also use it to for event registration and ticket payment, which integrates with a third-party payment processor. Furthermore, we use Constant Contact's reporting tool to measure email open and click rates and perform AB test to improve those numbers.
- Constant Contact's email-creation UI is easy and powerful. This makes creating new emails and newsletters fast for even non-technical users. The user has many options to customize the email with images, buttons, links, and more.
- Constant Contact is more than just a email sending service. Their other campaign types include event registration, surveys, and A/B tests. Each of these campaigns can add value to your company beyond just email.
- Constant Contact offers many email templates to choose from. Whether you are looking to send a bulk newsletter or a more personal note, there will be template for you to work off of and further customize.
- Constant Contact's list management UI is not the best. Selecting a list on the Contacts home page does not link you directly to the list, so refreshing the page means you have to re-select the list, which is a couple clicks away. This becomes troublesome when updating contacts in a separate tab and hoping to refresh the list page to see the results.
- The UI of the Contact page is also not great. There is a confusion between lists and tags, and the data fields are not organized well.
- The reporting features, while useful, lack customizability. More than surface level data analysis needs done with an import into Excel.
June 17, 2022
Good, But May Not Be The Best Option
We used Constant Contact for several of our clients to deliver electronic emails. We did experience some difficulties with the product. After getting several positive reviews for an alternative platform, we stopped our subscription to Constant Contact and went with the other option. We are much happier now.
- Rather easy to use
- Simple instructions for using
- Very responsive in its use
- Customer service
- "Free trials" that are actually free
- Pricing
March 31, 2022
The shallow end of the email marketing pool
Score 10 out of 10
Vetted Review
Verified User
I used it as the main database management tool, while also using it for our email marketing campaigns and email analytics. I took over sole access of the platform and used the image editor, HTML and text editor versions, deployed surveys, landing pages and event invitation emails. We even used it for sharing a weekly covid-19 awareness poll, to make sure no one was exposed or feeling symptoms during the height of the covid situation. I could comfortable train someone in relatively short amount of time to use it proficiently, despite not having received any training. that's how intuitive the program is.
- options for designing emails
- variety of programs like event registrations and polls
- Database management is really good
- email templates need more in the wide format
- pricing levels based on database numbers is not good.
- customer service was a bit slow
November 16, 2021
Very intuitive interface that satisfies most email marketing needs.
Score 8 out of 10
Vetted Review
Verified User
We used Constant Contact in our Marketing department for email marketing and sales campaigns. Our Account Management department also used it to stay engaged with health plan members (e.g. quarterly newsletters, webinar invites, etc.) and clients (e.g. quarterly updates, surveys). It allowed us to send customized emails to specific populations of customers.
- You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
- Easy to use for folks who are not tech savvy.
- Very quick upload speed for contact lists when compared with other email marketing vendors.
- Easy to customize contact lists.
- Displays much more consistently across different email clients when compared with other email marketing vendors.
- Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
- Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
- Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
November 09, 2021
Constant Contact - Great for Beginners
Constant Contact is primarily used for mass email communications for a number of clients that I have worked with for marketing efforts. In addition to email distribution, there is also A/B testing and a reporting suite that displays key metrics relevant to their business. It is easy to use and scales work well.
- Mass email
- CRM utilization
- Testing
- Interface/UI
- Customer service
- Templates
Constant Contact is utilized by our Program Administrative Assistants. We utilize Constant Contact to send out community resources to the families we work with. We also use Constant Contact to develop surveys for parents to complete about their children that are enrolled in our after school programs. Constant Contact allows us to get out newsletters and other pertinent information to our families.
- Allows you to send out mass emails.
- Allows you to customize templates.
- Allows you to send out surveys.
- I have no suggestions.
June 01, 2021
Really strong ESP tool
We used Constant Contact to send our newsletters as well as segmented emails. We would create lists of audiences and import them into CC and then send these emails to our recipients. Our account management and digital marketing trams collaborated on these emails. Our goal was to find a scalable system to send targeted emails. For some clients we used integrations with their CRM or forms to directly input data into CC and make segmenting easier.
- Easily Design and create emails to send
- Integrate with many different tools and systems
- Easy to use interface and reporting
- A/B testing
- They are not a CRM but their contact management could use some improvements
- Pricing could be more affordable
- Would love to see better support when needed
May 30, 2021
CC for the Win
We use Constant Contact to send out monthly newsletters to groups of clients, past clients, and prospective clients. It helps keep us in front of customers.
- Cazoomi Salesforce integration is great.
- Being able to have buckets of different contacts is appreciated.
- The ability to easily edit the newsletter template is awesome.
- Sometimes the UI isn't sticky and changes don't get saved.
May 28, 2021
Helps me reach my clients easily
At my organization we use Constant Contact nearly everyday to interact with our customers and members. By easily creating emails and newsletters to be sent to all of our clients, we've seen higher opening rates, more clicks within emails, and higher engagement with our programs. We also use it to create various marketing campaigns and the process has been easy for our staff members to use.
- Ease of use
- Customer Service
- Customization features
- Value for money
- Embedding videos needs updating
- Frequent glitches within building designs
Constant Contact is a very important tool within my department for the different kind of email campaigns we run.
Our use of Constant Contact has saved my company time and allowed us acquire new customers and maintain existing customers, whilst expending very little in contrast to other marketing mediums we use to reach out to customers.
Our use of Constant Contact has saved my company time and allowed us acquire new customers and maintain existing customers, whilst expending very little in contrast to other marketing mediums we use to reach out to customers.
- Drag and drop email editor.
- Contact list management
- Email Automation
- User interface should be more intuitive. As an example, it took me a while to figure out the social media posting widget.
- The need for better integration with 3rd party software tools.
May 21, 2021
A solid email marketing program
We have used Constant Contact for quite a bit for both our B2C list as well as our B2B list for media contacts that we would send our press releases to. Almost all of our time has worked within the software a little bit, but a lot of our Operations department deals with it directly since we have deliverables to complete with email campaigns for clients.
- Constant Contact allows the users to send unlimited emails and just pay per list size.
- The software does welcome emails pretty well and allows you to set up all sorts of automation.
- The branded templates and starter templates are very useful and look good.
- The interface is definitely a bit difficult to use and it takes some getting used to.
- More customization and exporting of html would be awesome.
- They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.
Constant Contact is used primarily by our Marketing and Client Relations departments to address our need to email press releases, firm announcements, etc. to large groups at one time. We are also able to customize messages for sub-groups within larger email blasts.
- Contact Database Management
- Large Group and Sub-Group Email Messaging
- Email Results and Metrics
- Glitch in the email builder resets font to default if you backspace after a return
- Certain functions (like RSVP) can be capture for free on other platforms, but not Constant Contact
- Somewhat limited background selection options (but is improving)
May 19, 2021
Simple Email Management for Any User
We used Constant Contact to manage our email lists and schedule email blasts for our company as well as our clients. Its intuitive interface made it simple for our clients to use with a quick introduction and demo.
- Customer lists management
- Scheduling email blasts with ease
- Templating emails
- I was pretty happy with it the way it is.