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Hotjar

Hotjar

Overview

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…

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Recent Reviews

TrustRadius Insights

Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Hotjar Observe - Plus

$39

Cloud
per month 100 daily sessions

Hotjar Ask - Plus

$59

Cloud
per month 250 monthly responses

Hotjar Ask - Business

$79

Cloud
per month Starting from 500 monthly responses

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

Hotjar Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Mixpanel, Crazy Egg, and Lucky Orange are common alternatives for Hotjar.

Reviewers rate Usability highest, with a score of 9.7.

The most common users of Hotjar are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

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Attribute Ratings

Reviews

(1-25 of 101)
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October 12, 2022

Hotjar Review

Rachel Harrison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. Other teams such as Client Services use Hotjar, however they browse rather than set anything up via the tool.

Hotjar helps to view any problems with the site, any areas that could be improved, or any issues that users are having with particular pages/fields.
  • There's a lot of filtering capabilities within session recordings, which allows you to be able to find videos/users who meet your needs.
  • It is an easy product to be able to use in terms of navigation/UI.
  • The support team always seems to be on hand to provide any assistance and support.
  • There should be capabilities to do numerous session recordings on different areas of the site at once.
  • Other tools I have used in the past (Decibel Insight) had the ability to automatically set up heatmaps on all of the pages - which would be good if it could be done on Hotjar.
I'd recommend Hotjar if a colleague needed to get further information and insight as to what is happening on a website and wants to have an idea of ways that they would be able to improve this.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Hotjar is used with the purpose of collecting continual user feedback, which is important for any product to listen to the user's voice, especially to pain points. This capture of user sentiment over time, in recurring surveys or video recordings, is crucial for teammates who work in product, design, or engineering to make decisions on how to innovate their product for a better user experience.
  • Remove assumptions by providing in the moment, contextual insights.
  • Tracks user sentiment over time.
  • Ability to quickly and easily launch an intercept survey.
  • Link up hotjar recordings to a particular a/b experiment or event trigger for specific feedback.
  • Difficult to troubleshoot Hotjar issues since there is no line to call.
  • Limited plan tiers restrict the number of recordings available.
  • Multiple workspaces can be created for one website which can be redundant.
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it to understand how users behave within a wireframe/mockup. The service provides a Heatmap: it allows to see what captures users' attention. It allows observing movements, u-turns, and rage clicks. But most importantly it gives us back Feedback so that we can hear what users actually think about each of our pages.
  • Provide heatmaps
  • Provide recordings of the sessions
  • Provide feedback from users
  • More user friendly heatmaps
  • Longer lasting heatmaps
  • Incomplete tracking
Combining polls and heatmaps with a/b testing tools allows me to pick apart exactly why a specific optimization on a page is working and understand any consequences of a user experiencing a new change compared to a user who did not. We run many different campaigns and often like to experiment with A/B tests to ensure that we are doing everything we can to optimize our conversions. By using Hotjar, we are able to get insights that we simply cannot get elsewhere
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it to monitor user experiences on our website and gather feedback. We also use it to gather feedback from our members as they use our new membership portal. The intel we gather helps us to determine what is working and not working and to show results to leadership.
  • Provide survey's of user experience
  • Provide automated reports for each survey filled
  • Data for review
  • I don't have any issues to report
Hotjar is very well suited to monitoring your web traffic user experience and surveying your users. You can gather feedback on any web-based experience and use it to make informed decisions about what to change, improve, add to your product roadmap, etc. Hotjar should not be used as your sole Customer Service interface. It captures data passively for planning, not individual reaction.
Alex Richards | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Hotjar at our organization to better understand user behavior on our website and we've also used it within our application too. It's great that we can see what the user see and what they are doing and where they are going so we can improve the usability/user journeys. If your looking to make your user's life easier/increase engagement then Hotjar is definitely a tool you should consider.
  • Heatmaps - see where your users mouse is pointing
  • Capturing feedback from the users
  • Being able to see what the user see's
  • Easy to implement
  • Customize the dashboard view - allow re-ordering of the widgets or hide widgets that aren't being used.
  • Sometimes when you navigate and you press the back button nothing happens and you need to use the nav on the page but then you have to make a few clicks to get back where you were.
  • Would be good to have integrations with ticketing platforms like JIRA, Github, and Bugherd in case you come across a bug you can easily raise a work ticket
If your looking to improve the user experience on your website/web app then Hotjar is definitely worth you considering. We have used this product on our website and web app for quite a while and it's great to be able to view where a user is on the page, where they're mouse is moving and when they're scrolling etc. It's helped us gain a better insight into user behavior that's allowed us to make improvements to our site and web app.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
While trying to address difficulties in product adoption we decided to start with hotjar. This allowed the product team to get feedback on new & old features, but also us, Customer Success Managers, to review the clients' behavior on the website, see if they were taking the right steps in order to cover their needs and proactively assist them in case they were not utilizing the product in the best way possible.
  • Heatmaps with clients activites and actions taken on the platform
  • Full playbacks of users activity in the platform
  • I cannot think of something in specific related to the product. The implementation though took more than initially expected
As a user of the commercial team, I am glad that I can know the interactions that my clients have on the platform and how effective they are. This allows me to be sure that they are making the maximum out of their subscriptions and our revenue will only be positively impacted
Chris Gomez, SPHR | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Right now we use Hotjar for a handful of functions. If we need quick insights about a new feature we're building, we'll use the survey option to share our questions with our customers right from within the platform. We also use Hotjar's recordings to better understand what our users are doing and how they are interacting with our product. We've made significant discoveries from just doing that. We also use heatmaps as well, although probably not as effective as we should.
  • Heatmaps provide a really nice overview so you know where to dig deeper into your product.
  • Recording user sessions have been the most useful feature for us.
  • Surveys are a nice and easy way to gain insights from customers.
  • Although surveys are great for quick insights, they look and feel very much like a 3rd party application which I don't like. I wish there was a way to give it a similar look and feel as the rest of our platform to make it "blend" in a bit more.
  • This may just be us, but it's hard to do recordings from our homepage because our users go there to log in. The recordings pick up every interaction, including our own customers which is not helpful in that context. I'm sure there is a way to segment that but we've not been able to do it.
For quick insights, surveys and heat maps are great. There is so much you can learn from using those 2 things. But it will probably lead to more questions than answers. That is where recordings can be incredibly helpful as long as you have the time to go through them and watch. I see Hotjar as the beginning of research and helping us to narrow our focus and solve the biggest problems. In that context, Hotjar excels.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Hotjar to track user behaviour on our website in order to streamline the overall user journey on our site. Hotjar allows us to see what the user is doing and where they encounter any possible "roadblocks" in their interaction with our website. Based on the results, we can carry out optimisations to the content layout and call-to-action incentives where needed.
  • Heatmaps give us a visual representation of the user journey
  • Recordings allow us to re-trace the user journey, allowing us to see where any potential stumbling blocks occur
  • The live user feedback tool is a very cool option
  • The admin interface is clean and sleek
  • Direct integration with Google Analytics would be a cool option in order to correlate user behaviour to website traffic stats
  • An option to view the Get Started Guide again would be great
  • A mobile version of the dashboard would assist in viewing stats on the go
Hotjar is well suited to start analysing user behaviour if you need to optimise your website or blog to maximise conversions of your call-to-actions. This is particularly effective when you notice a change in user interaction with your website. You can analyse possible shortcomings and take the required actions accordingly. They have a free plan as well to get started which is a bonus.
Leandro Chaves | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Hotjar to understand users' behavior within a hundred sites and provide them a better experience and also to identify points to improve. Also, there are some of our sites where we ask users to share their opinion so then we can develop better solutions.
  • Creating heat maps
  • Creating click maps
  • Allowing users to share their opinions
  • Sometimes the recordings get stuck and we can't see the full journey of an user
  • The user feed back feature does not really has a good look'n feel
Marketing/UI/UX teams can use it to understand where the key elements of a site should be placed Development teams can use it to develop better websites by understanding what/when/where something is wrong
Namandeep Bhatia | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We are using Hotjar since the very initial days to track users' behavior on our website and app. With every new feature release, we get to know about users' drop points and usability metrics. It really helped us in minimizing drops by improvising designs.
  • It really creates very good heatmap of user's clicks.
  • Very detailed analytics available for all CTAs available on your website/app.
  • It even records session of user's interactions.
  • Analyzing huge data accumulated by Hotjar can be improvised by better representation.
  • Learning documents needs to be improvised (help documents in video format are always better).
  • For taking surveys, their competitors have better features.
If you are in the early stage of your product evolution then this is a very good tool. If used properly it can explain to you how users are using your product and you can accordingly adjust UX. Maybe once the product is evolved and accepted by the audience then it might be less required.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Hotjar is used for almost all of our clients, including ourselves. The tool allows us to make recommendations for our client's website to optimize them for areas of improvement or opportunity. By collecting data so quickly, we are able to make informed decisions that allow our customer to optimize their website.
  • Navigation and UI easy to use
  • Realtime feedback
  • Recorded sessions
  • The heatmap accuracy
Hotjar allows users to test specific areas on your website by clicking different parts of the page and analyzing where the user is drawn to on the page. We have very few negative things to say about Hotjar, the tool is user-friendly and easy to navigate and it complements other tools such as Google Analytics.
Mohamed Saied | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Hotjar as it gives us a lot of insights about user behavior on specific pages of our website via its awesome heatmaps. It's a super handy tool for optimizing your content page and landing pages. I always use it along with other a/b testing tools for CRO tasks.
  • Generating heatmaps to track users' behavior on your online platform.
  • The ability to share screen recordings.
  • Improve the UI and UX of our platform.
  • Glitchy screenshots that occurs frequently.
  • The inability to view the user's screen recording instantly. You need to wait for a 30-day window.
I use Hotjar in almost all our a/b experiments. It provides unparalleled insights about your user like where they like to click on your specific page if they like your CTAs or not, and what parts of your page they like more. What I like most about Hotjar is its easy setup process that takes only 5 minutes and the plethora of apps that it can integrate with. The performance needs to be more user-friendly and they adjust their pricing scheme as now there're many apps that provide almost the same functionality for free like the heatmaps options in the Bing webmasters tool. However, Hotjar is still the best overall in this area up to now.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use Hotjar to gather survey information on our acne line for Aloette.com. We are trying to understand who has and hasn't used the products as well as offering a discount to anyone who participates in the survey and enters their email. We utilize these insights to inform our overall marketing decisions on our acne line.
  • Reporting
  • Survey Set Up
  • UX and UI
  • Expand product offering
  • Customize design
  • More survey template options
Hotjar has been incredibly well suited for surveys to gather customer data and insights. The user experience is very easy and intuitive. I think we could definitely develop additional surveys for other product categories to inform our new product development strategy as well as gather insights from our customers on overall site usability and experience.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We (the product design team) use Hotjar to collect a mixture of qual and quant data quickly through our site. Hotjar has a wide range of tools within its suite that we make use of on a daily basis. Hotjar allows us to collect data incredibly quickly without needing to recruit users and design a lengthy research plan.
  • User recordings
  • Surveys
  • Heatmaps
  • Incoming feedback
  • Billing
  • Incoming feature
  • Survey question types
Hotjar is great for collecting qual and quant feedback quickly without needing to setup specific tracking or writing a test plan and recruiting users. The mixture of tools within the Hotjar suite work well together by allowing you to view recordings of users that have left feedback via surveys which is an awesome touch.
Akhil Gupta | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Hotjar is used as a product experience insights platform in Small Market business market.It enables to deliver outstanding digital experience for its custoers. After its acquisition by ContentSquare, they have enabled newer features which make it even more pleasurable to use like understanding people's behavior online, interaction with the product, and obstances which they are dealing with.
  • provide product insights
  • showcase people behavior online
  • help identify customer obstacels
  • better user experience
  • provide public API for people to make it easier to integrate
Hotjar is well suited when you have a scheduled rollout planned for your product and want to test new features. You can integrate with features and get great insights on how the people are integrating with the product. It helps you to identify behavior anamoly and also determine where people are getting stuck.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Hotjar for analyzing both landing pages we need to test for different campaigns, and also for the rest of the website for ongoing measurements. Also, we use the recordings tool to analyze individual behaviors to see if there are any particular roadblocks. And when we need to conduct a quantitative survey we also use the survey tool.
  • Very easy heat maps setup
  • Great for running quantitative surveys
  • Combined with individual recording of website visits
  • Pricing model is a bit of a hassle
  • Would like to see more integrations to have a really complex look at the data
  • There used to be more free features as for some small projects you did not need the paid plan in the past...
I love the easy setup via a tag manager. Even some not really tech-oriented people in my company had almost no problem setting it up. Which is a great use for SMB clients/companies that just need some basic measurements to see where they are at. You can have it easily set up on your website and start collecting data within an hour.
July 06, 2022

Hotjar review

Jasper van der Zwaan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Hotjar for heat-mapping new landing pages and observing current pages to identify opportunities for improvement on our webpages and campaign landing pages. We also use the feedback tool from time to time to gauge usability of our client portals and landing pages with lead forms.
  • Heat mapping
  • Page behavioural recordings
  • Feedback widgets
  • Larger amount of recordings
  • Display user recordings in simulated viewports i.e. iPad, Galaxy, iPhone, etc.
  • Different heatmap views
Hotjar is a very useful tool to analyze new and current web pages through heat mapping. The recording feature provides even more in-depth insights on user behavior on webpages and lead forms. The feedback widget tool is also very helpful for quick deployment of such widgets on any page without utilizing internal development resources.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We were looking for a tool to have a subjective analysis of our website like heat maps, session recordings etc. These are critical for us as product team to see how the website is being used and how can we bring about changes to increase engagement and conversions. Business problems like lower conversions, higher acquisition costs due to high bounce rate etc were burning issues which were able to pinpoint to certain problem areas using Hotjar and thus being incremental improvements.
  • Session recordings
  • Heatmaps
  • User feedbacks
  • Sometime heatmaps are a little off the actual design
  • UX could be a little better for session replays
  • Would love to see frustration and rage clicks
Hotjar is best suited for scenarios when you want to have a high level look of a page performance by checking the heat maps. It helps in identifying the order of the widgets on the page and what is keeping the users engaged. Since it is relative it saves a lot of time which otherwise have to be done by putting and analysing a lot of click events separately.

Hotjar might not be a best tool to create business funnels and see the business metrics as it more focused on the subjective analysis.
John Silva, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
My web team used Hotjar to track user behavior on our company website (which specific page they visited) Then we leverage that online behavior to create cohorts for cross selling campaigns base on which product page was visit on the website
  • Heatmap analytics
  • Surveys triggered based on user action
  • Use filters as segments
  • Session recording didn’t work well
  • Affected site performance
  • Interface confusing
We used to monitor which product page dentists would access to gauge their knowledge and understanding of our products (dental laboratory). We then matched this to our direct mail cross selling campaigns to target very specific cohorts with invitation to courses and seminars.
Kèlene Poyurs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We make use of Hotjar for both ourselves and clients, for two main things. Though I mainly use the recordings section to gauge user behavior on our paid-search landing pages, we also use the heatmaps on our and clients' websites to see where we're losing people and to see which elements on the pages are most important, and which are being completely overlooked. We use the recordings with clients to show them the efficacy of long-form landing pages
  • Easy to use recording and heatmaps
  • Easy for clients to understand
  • Feedback mechanism is useful
  • Pricing model isn't great
I can't recommend Hotjar enough for people who want to improve the useability of their website, understand how users are behaving on their site, or just want insights into how people experience their website. The recording and heatmap functionality is super easy to implement, and you start getting useful insights quickly. It is definitely one of the most worthwhile tools for anyone who works with websites and landing pages.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We used Hotjar to analyze the user behavior on our website and improve the user experience as much as possible. This improvement process will never end as we develop our product day by day. We used it to give more accessibility to our users to find what they need quickly. The enhancements helped us to attract more customers!
  • Heatmap
  • session recording
  • use AI to suggest helpful and insightful changes
There is a situation where they think that they have a great website design that matches the standards but in reality, they can not see it in practice. they have some bad feedback from their customers and clients. But do not know what is the problem and how they can improve and fix the user experience.
Markus Kapferer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Hotjar helps us to understand users' needs. We use mainly surveys, recordings, and heatmaps. The insights we get from there are one of our basic pillars in our UX/UI optimization process. It works for us and was very easy to implement. Our partner agencies and our in-house team members use Hotjar regularly.
  • session recordings
  • heatmaps
  • surveys
  • more options for surveys
  • more standard questions and answers in more languages
We do not use the whole functionality yet, but the areas that are most used and helpful for us are: * session recordings: this functionality helps us to identify problems on our website. We discover issues that we didn't expect. So we can see if users understand messaging and functionality in our online store. * surveys: this feature helps us to get insights directly from our customers. We tend to ask what they miss or how they like a new product. * heat maps are helpful if it's about identifying the most recognized areas on a website. So we identify areas where we should invest more time.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I specifically use the heat maps and other data to help me understand how my users are interacting with my website and it helps me understand where I can make changes, for example on my sales page or on one of my blogs. Once I understand how they use it then I make the change and record it again.
  • Heat maps
  • Recordings
  • Feedback
  • Session recordings could have better filtering options
  • Lack of integration with certain parts of my software
So I have a sales page where I’m selling a low ticket option at the top of my funnel. I use Hotjar to record people who land on my sales page and also heat maps. This allows me to understand how my users interact with my sales page, where they scroll, whether they go to the checkout, where they leave, and more.
April 12, 2022

Review on Hotjar

Pemba Tshiring Sherpa | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We are using Hotjar to record user behavior and make changes to our website design accordingly. It is used by the SEO team only to analyze the interactions. It's really helpful to reduce our bounce rate and CTR on pages as we can see how far a user scrolls on a page and what button people click on.
  • record user interaction
  • record user session
  • provide user device data
  • ability to set filter to recordings
It is free so it's good for new and small scale websites. For the larger and more complex websites you will need to get paid version as the free version has its limitations.
Willy Bilaro | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Hotjar is primarily used by the marketing team, though there are instances where this can be shared with the technology team when investigating how a user experiences a problem or issue on the website. The recordings help solve issues like front-end issues, or UX by indicating interactions with a form field, for example. It provides you with a detailed report on where a visitor is struggling to move forward by looking at how they interact with the different elements on the site. You could really go very detailed in the investigation.
  • User interaction with the website, specially those with multi-step forms.
  • Collecting realtime feedback while a user is using your website.
  • Filtering through thousands of interactions is now easier and faster, you can save those filters for repeated use.
  • Form Tracking: still needs improvement to support angular forms.
  • Funnel support on single page application.
  • 360 degree reports: Maybe an integrated report of heat-map, funnel and form tracking.
Easy to implement, even for non-techy users. A ready out of the box type of solution where implementation is done via GTM. Security is one of its focuses as well. By default, any PII is automatically masked. The user doesn't have to worry about any changes that need to be done on their websites. For any type of website or scale, Hotjar is already suitable.
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