LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
- Advanced search (174)8.282%
- Identification of new leads (172)8.282%
- Company information (172)8.181%
- List quality (168)8.181%
Contact sales team
- No setup fee
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Features related to generating leads and finding new contacts.
- 8.2Advanced search(174) Ratings
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
- 8.2Identification of new leads(172) Ratings
Helps source leads at an acceptable rate, volume, and quality.
- 8.1List quality(168) Ratings
Lists generated by the tool are typically high quality.
- 7.5List upload/download(114) Ratings
Lists can be easily and quickly uploaded or downloaded from the platform.
- 8Ideal customer targeting(167) Ratings
Includes capabilities for determining ideal customer characteristics and targeting new prospects that match the ideal customer profile; this capability is automatic or semi-automatic.
- 7.8Load time/data access(154) Ratings
Provides fast and consistent access to lists and leads.
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
- 7.7Contact information(151) Ratings
Information about individual contacts is available and high quality.
- 8.1Company information(172) Ratings
Information about companies/accounts is available and high quality.
- 8Industry information(167) Ratings
Information about industries and markets is available and high quality.
Features around contact data management and lead intelligence.
- 7.7Lead qualification process(128) Ratings
Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.
- 8.2Smart lists and recommendations(151) Ratings
Automatically segments and qualifies leads into dynamic smart lists; more advanced tools can make recommendations not only about which leads to follow up on, but when to follow up or with what material. Actionable intelligence.
- 6.9Salesforce integration(124) Ratings
Integrates with the Salesforce.com CRM platform.
- 8.2Company/business profiles(165) Ratings
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
- 7.6Alerts and reminders(147) Ratings
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
- 7.7Data hygiene(147) Ratings
Helps users maintain clean lists and records, including duplicate management.
- 7.4Automatic data refresh(127) Ratings
Contact and company data are automatically kept up to date.
- 7.9Tags(122) Ratings
Organizational structure allows users to tag certain records in order to create groups, flag materials that need additional attention, etc.
- 7.9Filters and segmentation(156) Ratings
Allows users to filter contacts and segment leads to explore data and create lists.
Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.
- 7.2Sales email templates(66) Ratings
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
- 7.4Append emails to records(63) Ratings
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
- Tech Details
|Deployment Types||Software as a Service (SaaS), Cloud, or Web-Based|
- See all people
- Fetch emails
- Collect leads
- While fetching the leads it can remove those people who are currently not working in a particular company
- Although it shows that the particular lead has been viewed and save in a list, but it can remove them for the new search
- InMail messaging quota should be increased
- A range of filters to choose from
- Very friendly UI
- They should add more industry verticals
- Good filtering
- More InMails
- 1st, 2nd & 3rd level connection visibility
- LinkedIn knows that recruiters and salespeople are using their platform to reach out to candidates and prospects, but if you reach out to too many, they will suspend your account. On top of that, their algorithm changes on you. It seems like they're working against themselves at the expense of their members.
- Can't import data into CRM
- Can't import data into CRM
- Can't import data into CRM
- Stop the false advertising
- Stop wasting our time with the comparisons
- Stop forcing us to have 20 users a really bad product policy
- Lead Generation
- Sales Navigator price point is quite high
- Flexi payment option could get more clients for them
Not suited if you don't prospect or personally do the outreaches for your business.
- Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
- Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
- Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
- Industry Filter: This is one of the things which definitely can and should be improved. Many companies exist on LinkedIn with an incorrect industry mapping. Moreover, I'd love a feature where industry grouping is possible. Online Retail is a primary Industry. And Fashion, Apparel, Utilities, Consumer Goods are sub0industries.
- Sales Intelligence: ZoomInfo and G2 do this pretty well. Buying signals are provided in various forms and manners for the Sales team, which is something clearly missing in LinkedIn Sales Navigator, or added very recently and still in the nascent stages.
- Employee Range Filter: Many a time, the results showcased using an employee range filter, differ from the results when checked on an individual basis in the company. This means if I put a filter of fewer than 50 employees companies, the results showcase a lot of companies having more than 50 employees as well.
- provides a great data list
- easy to install
- easy to search for leads and filter them
- The database only includes people who have LinkedIn profiles.
- Account buliding and finding decision makers of the organisation
- B2B networking platform
- Lead generation
- Recommend lead contact related to the specific industry we are in
- Advanced search for industry section needs improvement
- It would be great if provided a activity dashboard
- searching by job function
- sending messages to people you aren't directly connected to
- list building- accounts/ prospects
- news/ company updates
- direct integration w/ CRM
- ability to send video messages to prospects
- better filter/ search criteria for job postings
- Searching for prospects. The search functionality is pretty simple and it lets you search for people in a variety of different ways (name, company etc).
- Messaging clients. While there is a limit to what you can write, it is plenty of space to get your point across.
- Professionalism. LinkedIn is a well-respected brand, and there is a certain element of perceived professionalism right off the bat (photo, work history, education, and endorsements all appear on profiles).
- Pricing. LinkedIn Sales Navigator is fairly cost-prohibitive for someone like me who wants to do outreach on their own.
- Mass outreach. There may be mass outreach available, but because I can really only budget for 30 credits per month, messaging people individually is my only realistic option.
- Takes time. It takes a fair amount of time and effort to reach out to a limited amount of people each month.
- Ability to hone in on qualified leads
- able to find decision makers
- allow more leads for a salesman before reaching limit
- increase inmail counts every month
- Finds qualified prospects.
- Suggests other prospects based on your searches (which is awesome!)
- Offers a comprehensive list of people in any given organization.
- Makes it easy to contact people in the network.
- Gives in-depth information on potential prospects.
- Make the prospect's email available.
- Lower the cost to use.
- Offer a more robust app.
- Confirm and update contact information of prospects
- find new prospect and email information
- Increased use of Inmail and sync to salesforce as activities
- prospect list building
- Verify titles and contact information
- Uncover insights about individual prospects
- Uncover opportunities for networked introduction
- Pricing is outrageously high
- Integration with sales automation/cadence tools is OK but has much room for improvement
It doesn't matter whether it's enterprise sales, inside sales, or sales development. Salespeople love LinkedIn Sales Navigator for only a few reasons. These are the features they use:
- Great search capabilities that make it easy to discover and research the right prospects
- See who's viewed your profile
- Integration/syncing with CRM and sales automation tools
- Centralized billing and user admin
Here are the other features that really make LinkedIn Sales Navigator worthwhile, if you can get your team to use them:
- InMail: Send up to 150 in one month (because you can roll over unused InMails)
- Saved leads, accounts, lists, and alerts (stalking your targets)
- TeamLink and TeamLink Extend (leveraging contacts of others in your enterprise)
And here's what normal looks like: For every 100 users, 80% never use it for anything but conduct a search. 10% save a company or a lead. 10% send an occasional InMail. 0% ever come close to using their allotted number of InMails -- even when InMails are part of programmed sales cadences.
For a long time, I thought it was me, but the LinkedIn professional services and training teams that I've worked with have told me that "your engagement looks great... you're doing all the right things..." In other words, just having our users use any of the features at all put us among the more engaged LinkedIn S/N clients.
This is a VERY expensive product. It costs more than twice as much as LinkedIn Premium Business, and most users don't take advantage of the extra features. This is why LinkedIn won't let enterprises license and be billed for LinkedIn Premium Business for their employees (you have to use a credit card). If they did, they wouldn't be able to sell Sales Navigator. It's just not worth it.
- Dedicated lead research.
- Dedicated Account Research.
- Provides news and latest information about the selected industry company and market trends.
- One can save their research so that it is accessible anytime and is not lost.
- It would be better if one can view the email address of prospects by default.
- While searching the leads if the setting allows to send them connection request automatically, it would save a lot of time.
- If the sales navigator had the option to export all the saved or filtered leads or accounts in an Excel sheet that would be really helpful.
- Allows us to map senior level leaders
- Save leads
- Set up alerts and notifications
- Identify users that have moved on to a new company
- Little to no training
- So many filters and overwhelming at first
- Hard to really understand the power it holds
- Finding decision makers
- Making easy connections
- Good outreach and response
- Syncing with Salesforce
- Ability to integrate via API
- Is definitely very pricey
You can filter by industry, vertical and market.
- LinkedIn Messages
- Viewing Prospects Discretely
- [I feel it is] expensive
- Administration is awkward [in my experience]
[LinkedIn] Sales Navigator is also great for working with larger companies and targeting several people at an organization rather than focusing on one individual. Especially at larger enterprise-level companies, there can be multiple decision makers or people involved in the buying process so having a means to reach out to them directly can be really beneficial.
I think it's a great tool in addition to phone and email. Don't rely on [LinkedIn] Sales Navigator alone for prospect outreach.
- Alternate means for prospect outreach
- Identify key decision makers and buying influencers
- Keep track of the latest goings-on at prospective companies
- More intuitive and easy-to-navigate system
- Lack of gmail integration (there used to be an integration and it was great!)
- Better way of tuning my settings to focus on the things I need specifically.
It's a great tool to help warm up your outreach. Even if a person doesn't get in touch directly via LinkedIn, they may have seen your posts and messages so when you call or email, they are already familiar with who you are and may be more open to evaluating your company's product.
- Suggests new companies similar to companies that you are already working with
- Sends notification when there is news about a prospect
- Shows how you are connected to a prospect if not directly connected
- Salesforce integration
- Suggestions on leads based on verticals of focus
- Email daily digest of news related to prospects and potential new prospects to target
- Lists - Very intuitive, simple, way to create and track prospects for campaign purposes
- InMails - The ability to send direct messages to prospects via InMails can be a differentiator for some reps
- News Feed - Stay up to date on organizations you are targeting to send relevant messages that resonate
- Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
- Sorting - need a better, faster way to sort by for prospect lists and account lists
- Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
- Finding leads
- Good reputation
- Able to post articles and share successes with contacts in the business world
- International database--not limited to the USA
- Monthly pricing
- Less spam
- More personalized experience and assistance in writing messages for potential clients
- It has advanced filters helping you to drill down to find the most relevant result
- It shows any recent news which mentions your saved leads or saved accounts.
- It shows enables you to search for specific keywords on a person's profile.
- The dashboard shows how you're performing with respect to your team members.
- You frequently get errors when you're performing an advanced search and have to refresh the page again and again.
- It doesn't show if a lead has viewed your message.
This tool helps really well with lead generation, database generation , engagement with stakeholders etc.
- Segment people by seniority and decision making ability.
- Keeps you up to date on relevant news and information about your contacts.
- Segment organizations by size and industry.
- I hate that the messaging functionality is entirely separate from your regular LinkedIn inbox.
- Cannabis is not listed as an industry or category despite the sector's rapid growth.
- Changes to the platform can be frustrating to adapt to.
- Find particular titles within Industries - VP of Infrastructure in mid sized manufacturing.
- Locate unusual skills - Security certified Splunk administrators.
- Find people who are unavailable to a regular subscription.
- Locate contacts within a business group.
- LinkedIn Sales Navigator is very powerful, but not super well documented.
- The tool does not allow for the export of list names, which is disappointing for a tool at this price.
- LinkedIn's search is loosey goosey, you'll find that it includes names that just barely fit the criteria.