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Oracle Marketing

Oracle Marketing


What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Recent Reviews

Great product

8 out of 10
October 05, 2021
We have mostly used Oracle CX marketing for its email marketing capabilities and for testing landing pages via email. It has very many …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (127)
  • Dashboards (122)
  • List management (126)
  • Landing pages (124)

Reviewer Pros & Cons

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View all pricing

Entry-level set up fee?

  • Setup fee optional


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $2,000 per month
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

Avg 7.6
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Product Details

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a suite of digital marketing solutions that help B2B & B2C marketers use real-time intelligence & customer signals to deliver personalized experiences. Products include:

  • Oracle Eloqua: Marketing automation to create & execute brilliant B2B campaigns
  • Oracle Responsys: Cross-channel customer experience orchestration for B2C marketers, enabling them to deliver value to every individual
  • Oracle Maxymiser: Customer journey optimization across websites & mobile apps through testing, personalization, recommendations, & insights
  • Oracle Infinity: Behavioral intelligence streaming & real-time decision making for applications, at scale
  • Oracle CX Audience: Precise targeting & audience analytics to drive engagement and marketing ROI
  • Oracle CrowdTwist: Personalized loyalty & reward programs to grow brand value, purchase frequency, and customer relationships
  • Oracle CX Content: Personalized, scalable content creation powered by AI for consistent experiences across apps & channels
  • Oracle Unity: Single, dynamic view of the customer through unified online, offline, & third-party data
  • Oracle DataFox: Verified company data & real-time signals to drive personalized marketing

These tools help marketers unify customer data, deliver relevant experiences at scale & in real time, and easily execute sophisticated cross-channel marketing to accelerate business growth & brand loyalty.

Oracle Marketing Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Oracle Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.Screenshot of Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.Screenshot of Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.Screenshot of Oracle Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), Unity delivers timely intelligence across marketing, sales, and service.Screenshot of Oracle DataFox elevates business performance across the enterprise with AI-sourced, human-verified data. By leveraging natural language processing, machine learning, and human in the loop, DataFox offers access to the most modern company dataset.

Oracle Marketing Videos

Oracle Marketing Integrations

Oracle Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesNorth & South America, EMEA, APAC, Japan
Supported LanguagesEnglish, French Canadian, French European, German, Spanish, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Russian, Swedish, Turkish

Frequently Asked Questions

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle Marketing starts at $2000.

Adobe Marketo Engage, HubSpot Marketing Hub, and Adobe Campaign are common alternatives for Oracle Marketing.

Reviewers rate Email deliverability reporting and Lead nurturing automation and Event/webinar marketing highest, with a score of 9.7.

The most common users of Oracle Marketing are from Enterprises (1,001+ employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 245)
Companies can't remove reviews or game the system. Here's why
Glen Kimmel Leblanc | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Oracle Responsys allows us to solve different data collection problems, we can create personalized campaigns without much effort. In addition, Responsys gives us the possibility of creating large complex automations. We have configured our CRM to automatically add all the contacts. It is currently being used in different departments and I really like the tools it has with Eloqua.
  • We managed to efficiently automate campaigns with Responsys and its complex automations.
  • The configuration with our CRM is optimal.
  • We can solve our data collection problems.
  • It has very useful tools with Eloqua.
  • The interface leaves a lot to be desired and can be very complex.
  • Push messaging generates very annoying errors.
  • It generally has long charging times.
For data collection, personalized campaigns and for the configuration with our CRM we have noticed that once we manage to configure everything in Responsys, good results can be achieved. But the interface is complex and can turn out to be very problematic and push messaging generates errors. I hope they can improve some aspects, specifically the interface.
Savana Stella | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We have solved inefficient campaign and program issues thanks to Oracle Eloqua. In addition, we have supported marketing activities and improved communication with our clients. We managed to connect Oracle Eloqua with Salesforce as CRM and we have become much more efficient. We are still working to improve our entire work environment, but we are on the right track.
  • You can connect to Oracle Eloqua with Salesforce as CRM.
  • I can support marketing activities.
  • Improve communication with all customers.
  • Toolbox functionality needs improvement.
  • Documentation is poor and detailed information is lacking.
I specifically like the ease of connecting with Salesforce as CRM and being able to support marketing activities. On the negative side, the Toolbox functions and documentation should improve.
Madison Sophia Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We have achieved all of our multi-channel marketing goals, managed to manage social media, successfully complete all campaigns, email automations, and everything related to marketing with the tremendous help of Oracle. There is a large number of functions in Oracle Eloqua that, I have not used yet, there are many functions that are sometimes not possible to execute them all, in general my experience with Oracle is very satisfactory. The entire marketing team works with Oracle products to handle large volumes of data and they always create reports to see the results and to know the benefits and failures. Oracle is vital to the business and our marketing aspirations. There are only three departments that have the responsibility of executing specific campaigns with Oracle, they work together in constant communication to achieve success.
  • Many functions in a single product help us to have a wide production and know what is the best marketing strategy.
  • Robust and precise automation with emails.
  • Reliable and robust management of social networks.
  • Personalization allows changes to marketing campaigns independently.
  • The wide variety of functions are a great advantage, but they can also cause a headache because it is very complex to execute them all.
  • My experience with Oracle is extensive and I have always achieved all my goals with their products and my opinion is very positive thanks to the fact that I consider there are no serious flaws.
  • I have not experienced any difficulties running the campaigns with Oracle and I think there are no negatives.
Success in marketing campaigns is only possible with teamwork and with products like Oracle [CX Marketing (formerly Oracle Marketing Cloud)], I believe that we have everything to achieve success in each of the campaigns thanks to the fact that we have a wide variety of deaths for the administration of social networks , B2B campaigns, handling of large volumes of data, generation of reports in each campaign, email automations and in general many things that allow teamwork.
Score 9 out of 10
Vetted Review
Verified User
I am using Oracle Eloqua as the marketing automation tool. It helps us automate our customer journeys, nurture them, assign lead scores and send the qualified leads to the sales team. We run all our product promotions, event promotions etc through Eloqua itself and it has been serving the purpose pretty good for us.
  • Lead Nurturing
  • Automation through Program Canvas
  • Lead Scoring
  • Integration with native apps
  • Custom Data Object Management
  • Real time based email triggers
  • Customer Support is very bad
  • Initial setup is quite complex
Eloqua is one of the best platform for your marketing automation journey, email marketing, lead nurturing etc but when it comes to real time event based email marketing then it still lacks behind as there are some other tools in the market which provide us that feature.
Score 8 out of 10
Vetted Review
Verified User
Eloqua is being used in our company's sales and marketing department as a partner helping in performing almost everything. It is helping us out in processing and launching our campaigns and we can execute our marketing-related plans .with it, we can set up something that is even complex and its integration API abilities are undoubtedly amazing.
  • With its online behavior track feature, we can keep an eye on our customer’s behavior on our website.
  • Automated email responses make things less time-consuming and with automated responses, we don’t have to spend time responding to everyone.
  • Good in delivering outbound emails.
  • Expensive price range.
  • Reports are basic with precise information and very few details.
  • Everything else is going great so no other flaw to mention.
A duration of one and a half years is enough for us to recognize the capabilities of a tool and in my opinion, this one is just a great tool to manage marketing campaigns of even massive-sized firms. Its marketing automation tool and its way of managing campaign and the way it executes digital initiatives is enough to get an inkling of its abilities. Less favorable for the people who want to have something at a cheap price and are more dependent on the reports as its reports have nothing much in detail.
Frank Debras Niel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Oracle is helping us in providing analytics that made it possible for us to track and measure the behavior of our customers on the digital platform especially on the website of our company. We can find potential customers and can also manage our data using this platform. The reports it generates are beneficial for us in many ways especially in the growth of our business.
  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
  • The user interface is not much friendly, especially for the newbies.
  • It doesn’t provide updates.
  • Sometimes depict buggy behavior.
In my opinion, this analytics tool is amazing for large organizations with a lot of clients approaching them via their websites. In this manner, this tool will help them to get to know the behavior of their loyal clients. It has many useful analytical tools and offers multiple customizations and the reports would be the most helpful part for the companies. Since the user interface is hard along with the deployment so one has to get help from an IT person to make things work on starting days.
Harmonys Jacey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Our marketing department has become dependant on this tool in a very short span. Starting from its analytics, which provides us with the multiple graphs that support analysis and tracking and this ultimately leads us to analyze the performance and visitor’s behavior as well. We can find new and potential clients and allow many customizations. Data collection and sharing are other major important factors that lead the business.
  • We are managing marketing via emails using it and hence I can claim that its email marketing is transcendent.
  • We can interpret and analyze data as well.
  • The insight it provides and analytics are quite helpful for us.
  • The level of Flexibility.
  • Mobile access.
  • Sometimes it starts working automatically and installs the data which is incorrect and I really need the Oracle team to get it fixed.
  • It hasn’t provided any update for long.
  • Not a user-friendly marketing automation tool.
I would highly recommend this software to business owners who desire to have managed marketing processes. It is flexible, provides insights, and helps in analyzing data. marketing departments of almost all the companies either huge or small can get the advantage of it and I wish they get their future endeavors and this tool will help them for sure.
Nishiki Hiriako | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Oracle Eloqua is being used in our marketing and sales department for almost a year and this has been a wonderful experience of campaign management. My team and I have found it highly flexible when it comes to data management. Moreover, it is amazing for lead management and gives us leverage to track the online behavior of the clients and we can do their segmentation as well.
  • Automated email responses provide supports in creating a better relationship with the clients.
  • The way it allows the tracking of online behavior is extensive.
  • It is amazing in handling the bulk of data and records as well.
  • It facilitates us with the graphical representation of the performance of our campaign which helps in better understanding.
  • Reports need to be more detailed and equipped with all the nitty-gritty detail in a precise manner.
  • The cost is quite outrageous and I am not satisfied with such a high price as it is the highest among all its competitors.
  • A complicated tool that demands brainstorming.
Oracle is a credible name for us as we have heard massively about it and Oracle Eloqua stands out among all other such tools. Campaigns can be easily managed using it and it is great for all companies irrespective of their sizes. The features like lead generation, data management, and enablement tool, all are helpful for marketers.
Gerald Wilson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Oracle CX Marketing is a single unit that has unified all our marketing channels across our entire company. It helps us organize effective marketing campaigns that we use to publish our adverts on our marketing platforms. It enhances [the] customer interaction journey with our sales and marketing team to be productive.
  • It unifies all marketing channels across our organization.
  • There is no missing functionality and I have not identified new room of improvement.
This platform is very powerful in organizing and coordinating all marketing channels. It can achieve marketing goals in any business enterprise, and I can recommend it to any organization or to any of my colleagues. It is capable of collecting data from different sources and using [it] to give real-time insights that help us to plan effectively for [the] future.
Score 7 out of 10
Vetted Review
Verified User
Oracle CX Marketing is used by specific departments in our organization. The platform helps to unify all prospects and customer marketing signals in a single view. It helps with gauging real-time performances and also helps in retaining customer loyalty.
  • Real-time performance measurement
  • Cross-channel marketing
  • Critical campaign can be handled smoothly
  • The price is expensive as compared to other options
  • Long implementation process
  • The sync time between the platform and the CRM is slow at times
Oracle CX Marketing platform is well suited for organizations that require better campaign management with better segmentation and lead creation.
October 05, 2021

Great product

Score 8 out of 10
Vetted Review
Verified User
We have mostly used Oracle CX marketing for its email marketing capabilities and for testing landing pages via email. It has very many automation capabilities, which helps to save us time. This tool also helps make reporting super easy. It is used by a lot of our organization.
  • Email marketing
  • Reporting
  • Support
  • Automation
  • Definitely expensive
  • UI is a bit cluttered and could be improved
  • Constantly changing, so need to keep up with the latest version - this is both good and bad
Especially useful if you are going to utilize automation and options from automation. If you are not, there may be other options out there.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Oracle CX Marketing is used as the primary marketing engine at the company - to drive all marketing campaigns and programs. It was used for lead scoring and orchestration, list segmentation, customer journey mapping - and connected to Salesforce to provide end-to-end visibility into the customer journey. We also used it for content creation, publication, and insights from our web properties.
  • Campaign management is very easy and intuitive to send out email campaigns and build workflows.
  • Support for multi-channel campaigns not limited to emails - works well as a CDP that provides a 360 view of a prospect/customer.
  • Good integration with CRM (Salesforce).
  • Implementation and roll-out wasn't very easy and had some hiccups
  • Lead scoring is not as intuitive as other similar programs
  • Onboarding and training lacked resources
Some scenarios where Oracle CX Marketing is good at:
1) Providing a 360 view of the customer/prospect
2) Accepts 1st and 3rd party data to build prospect profiles
3) Easily integrates with most major SaaS MarTech products

Some scenarios where less so are:
1) Automating Ad Campaigns wasn't very easy to manage.
2) ABM campaigns faced challenges due to how the interface is set up.
Score 7 out of 10
Vetted Review
Verified User
We are currently using the maximizer module of the Oracle CX Marketing suite to run our testing and personalization programs across several different domains. Primarily this is utilized by a central team that supports the rest of the business with their needs.
  • Segmentation discovery
  • Multivariate testing
  • Personalization
  • Self service UI could be improved
  • Renewal negotiation is needlessly complex
For a large organization that can make use of all the advanced testing and personalization features, this would be recommended. If you are not in a position to make full use of all the individual product features, there are other tools out there that may suit your needs better.
Fabricio Velasco | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Oracle CX Marketing is currently the one-stop shop for Marketing Automation and Database management in the Company. Integrated with other CRMs like Salesforce, we use it to manage our all Email marketing Activities and Lifecycle Marketing Automations to name the most important activities. We also use the tool to cover several territories around the globe, Making it a truly global solution.
  • Email Marketing
  • Marketing Automation
  • Contact Database Management
  • The one thing we lacked was the capability of having many to many relationship, as currently you can only have one unique email per automation
The Oracle CX Marketing solutions have many scenarios where it is very well suited, to mention 2 important ones: the tools available for Email creation are easy to use and intuitive, making your life easier (especially with templates). Also, the Marketing Automation is visually clear and easy to use, especially if compared with some other Automation tools that I have worked on before.
Score 7 out of 10
Vetted Review
Verified User
Eloqua was great for our users! The stars and chili peppers really allowed our sales team to understand hot and cold leads. Sending emails was easy.
  • Lead scoring
  • Email engagement
  • Not as user friendly
Oracle CX Marketing is very handy when it comes to keeping your contacts engaged and your sales reps informed. It’s appropriate for micro marketing
Robert Nagelmaker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Wolters Kluwer as an organisation has multiple divisions, one of those divisions, law & regulations; is utilizing eloqua as a one system approach towards marketing automation. The business problems it address, is that every participating business unit in this division was using their own marketing/emailing tool and there was no visibility or control on what kind of communication went out and this was in adherence with best practices. Neither was there any knowledge sharing
  • Oracle Eloqua makes content sharing very easy if you are working in one instance (one environment). Different language business units are able to see best practices and best working/performing emails/campaigns are out there and how they can adept their own business to this matter.
  • Oracle Eloqua supports knowledge sharing by having a one-way approach for every user role in the system itself. You are able to customize this to deny/grant additional rights where needed.
  • Oracle Eloqua has advanced possibilities in how/when and where to put important marketing decision step in marketing campaigns, allowing you to benefit from your customers/contacts response rather than pushing emails all the time.
  • Oracle Eloqua would do good to offer a better user overview, where users are not merely only created/edited in rights but also a good report that shows visibility of usage in a more friendly and manageable way. At the moment a lot of cross-referencing with Excel is needed to realize this.
  • Oracle Eloqua would do good to update the system status page more frequently, as this is sometimes running behind months. Any big companies wanting SLA reports are left wanting more needless to say.
  • Oracle Eloqua would do good to be more transparent in errors leading to emergency maintenances, sometimes there are bugs in Eloqua which are not specifically answered/revealed until an emergency fix has happened.
It is well suited in situations where you would need to maintain visibility of creation/activation of assets/content/campaigns and also be able to provide knowledge sharing and accurate metric tracking

It is not well suited to use as a web-tracking tool, as there are some serious limitations to the tracking script and external tracking. A better use for this would be Google analytics or Google360.
Mauricio Belmonte Mireles | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We are using Oracle CX Marketing (formerly Oracle Marketing Cloud) within our marketing department for segmentation by preferences, location, requests, and other criteria. Also, planning and automating email, demand generation, and content campaigns. And, seeing a summary of customer behavior and online activity, and receiving real-time website visitor alerts. It is connected to our CRM so other departments get all the relevant information regarding campaigns and leads.
  • Campaign management is very easy and intuitive to send out email campaigns
  • Possibility of working with various channels
  • Synchronization with CRM; new contacts are added automatically
  • Lead scoring could be more robust
  • Setting up the platform is not easy
  • Long implementation process
Oracle Eloqua could be good for B2B marketers to track customers through all phases of the buying cycle. Marketers can create targeted campaigns through multiple channels, such as email, social, mobile, web, and search. They can also track and analyze the results of their campaigns with built-in analytical tools.

Oracle Marketing Cloud is best suited for medium, large, and enterprise companies.

April 02, 2021

Eloqua Rocks!

Sibyl Ma | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Oracle Eloqua to create marketing campaigns to send our B2B clients marketing emails. Multiple departments at our company use Eloqua globally to serve their digital marketing purposes. We integrate Eloqua with Salesforce to allow our account executives to view our clients' digital journey and to allow them to follow up with the potential clients to complete the buying cycle.
  • Oracle Eloqua has powerful functions and features that allow our campaign designers to implement the campaign flows the way we need to achieve our complex business processes.
  • Oracle Eloqua provides lots of integration points with other B2B products, such as CVENT, Linkedin, ON24, Salesforce, etc. Once the integrations are connected, the data flows directly and systematically between multiple systems. It eliminates a lot of manual process and human errors.
  • Oracle Eloqua also provides rich reporting capabilities for marketers to view their campaign performance.
  • Some people found it hard to get started using the tool as it does take a bit of training to get used to.
  • It's not cheap.
  • Some people don't like the user interface.
Oracle Eloqua is well suited for our B2B marketing functions as we need a lot of integration points to other B2B products in the market to fulfill our full customer journey. Oracle Eloqua is less appropriate for B2C marketing as it can become very expensive when the number of accounts grows.
Score 8 out of 10
Vetted Review
Verified User
Oracle CX Marketing (formerly Oracle Marketing Cloud) is being used by our marketing department to automate our marketing operations and strategies. It helps us to execute our email marketing and lead nurturing processes while integrating with our SalesForce CRM for effective lead management.
  • It has an amazing A/B testing mechanism, which helps to test different assets
  • It provides features such as dynamic content and progressive profiling for personalization
  • Easy creation of landing pages and web forms
  • The platform can be a bit confusing; the same is true of the process for setting up segments
  • The platform is expensive as compared to similar products that offer similar features
  • Customization is difficult after a process has been automatically scheduled
Oracle CX Marketing (formerly Oracle Marketing Cloud) is well suited for an organization that wants to practice lead nurturing and automate their marketing efforts while saving on investments. Also it is effective mainly in organizations that have a technical marketing specialist in house to manage the platform as data and workflows, as they can be complicated. Organizations that just focus on one-to-one email sends would not be able to fully utilize the platform, especially considering the high cost of the tool.
Score 9 out of 10
Vetted Review
Verified User
We are using Oracle CX Marketing (formerly Oracle Marketing Cloud) to acquire and nurture our B2B leads. We are using Eloqua for our marketing automation. We have integrated it with SalesForce (CRM)
  • Built-in integration between Eloqua and SalesForce
  • Tableau for reporting
  • Integration with sales cloud or other CRM systems is a great feature
  • Excellent lead scoring abilities. You can create custom models using weight-ages
  • Simple and easy-to-learn user experience to build campaigns, launch them, and monitor them
  • Reporting and dashboarding capabilities can improved; now they are shallow and difficult to use
  • Sometimes we face hurdles in using email designer
  • Data export capabilities are limited; not everything can be exported
  • APIs to export data REST mechanism are confusing
Oracle CX Marketing (formerly Oracle Marketing Cloud) Eloqua is a best of class platform for B2B and B2C email marketing and lead nurturing. It allows the creation of custom objects to adapt to your business needs. Further it is device agnostic and cloud based.
Score 7 out of 10
Vetted Review
Verified User
The Movember global email and digital marketing department (approximately four people) uses Oracle CX Marketing (formerly Oracle Marketing Cloud) to build, manage and send email and push-notification campaigns throughout the year. We build supporter journeys using the campaign canvases for one-off campaigns as well as triggered campaigns. For push notifications, we use a Swrve to Eloqua integration.
  • Contact management
  • Extremely customizable to the campaigns you want to create
  • Covers a wide range of different kinds of campaigns
  • Load time for campaigns
  • Downtime for maintenance and warnings ahead of time
  • Speed of response for customer support tickets
  • Automatic error warnings when user may have clicked a wrong button
  • Ease of reporting via Eloqua Insights
For large companies managing huge databases of contacts, Oracle CX Marketing (formerly Oracle Marketing Cloud) seems appropriate for dedicated custom marketing campaign management. For smaller companies using several platforms or with smaller teams, it may make less sense as the system can be slow and is a lot to manage. It may make the most sense for e-commerce businesses with big sales goals.
Score 8 out of 10
Vetted Review
Verified User
I've used Oracle CX Marketing (formerly Oracle Marketing Cloud) with several freelance clients who use it as their CRM for things such as (but not limited to) email marketing, marketing campaigns, and lead generation. Most of these clients have also integrated the tool with SalesForce for better data organization. Overall, it's helped my clients get things launched much faster and has some nice automation features when communicating with prospects.
  • WYSIWYG editor--Most of my clients do not feel comfortable working with any HTML, and this tool made it super easy for these types of users. They always pick it up really quickly and don't need much help with it.
  • Campaign Tracker--As a data nerd, I love the fact that there are so many different metrics that can be analyzed when running your campaigns. They make it very clear how areas of your marketing are performing, which ultimately makes it easier for people to understand what they are doing right and wrong.
  • Overall Community--You'll have an easy time getting up to speed if you're a new user. And the community is very receptive to folks who need help.
  • Best for enterprises, but I always find many SMBs that ask me about using their tool, but the hard truth is it would be too robust for their needs
  • They need to improve the way the tool looks. I'm a big HubSpot user and the difference in UI is night and day. It's too clunky is some areas.
Oracle CX Marketing (formerly Oracle Marketing Cloud) works well for enterprise-level companies who are looking for semi-robust integration between creating email campaigns, launching landing pages, and collection and structuring some data. The tool is fairly easy to use but could do with improving some of its reporting. I've always found it to be a little "skinny."
Score 8 out of 10
Vetted Review
Verified User
We used Eloqua to manage our internal and external communications, across the full life cycle of our student body (from recruitment through to Alumni engagement). The use of the platform was centralized in our Marketing department, with support from our Partners in IT. Prior to purchasing Eloqua, we used multiple decentralized systems and processes to execute our electronic communications which presented challenges in terms of consistent branding and messaging strategy.

Prior to Eloqua, we also did not have a mechanism that allowed us to score and prioritize leads for follow-up, which we were able to do after implementation to a good deal of success.
  • Execution of email campaigns.
  • Lead management and scoring.
  • Landing page management.
  • Customizable levels of access to the platform.
  • Security.
  • Template management.
  • Unintuitive interface.
  • Requires a good level of technical knowledge to leverage fully.
  • 3rd party implementations.
  • Expensive.
  • Lengthy onboarding process.
Eloqua is well-suited to large organizations that are able to dedicate multiple marketing resources towards the management of the platform. This is not a turn-key solution that one person can effectively manage and execute - we found that we required a technical marketing specialist to help with the data and workflows, which was complemented by a campaign specialist who ran the actual campaigns and execution.
Score 9 out of 10
Vetted Review
Verified User
Oracle Eloqua is being used by our marketing department for external email communications. We use it to send event invitations, email newsletters, notifications, etc. We recently purchased this product to replace another that we used for email communications, so we are still learning, but it has a lot of great functionality.
  • Email Creation
  • Email Campaign Creation
  • Analytics
  • Integration with D365
  • Template vs. Campaign Organization
Oracle Eloqua makes it easy to create email templates and save them for future use. I also like the way to create a campaign. There are only a few steps and it doesn't make it over complicated. The only thing I wish would improve is the integration to D365. Right now, if I want to send out an email, I have to export a list from D365 and import it into Oracle Eloqua to send my email. I don't know if its the version my company purchased or if that's just the way the program is. Overall, it is a great program, though.
Score 10 out of 10
Vetted Review
Verified User
We use Eloqua for our company's marketing purposes. We sync it with Salesforce, so all the data we gather from an email campaign or any data collected from a landing page can be used by our sales team. We previously used to resell Eloqua to our clients, however we still offer Eloqua support to our clients.
  • The user-interface is probably their biggest strength. It's very clean and easy to navigate for marketers.
  • Eloqua is segmentation is powerful, you can segment users on so many different levels from contact data to how they interacted with an email or landing page.
  • Their training for the product is unparalleled. From full-day to two hour training courses, you learn with others who may ask questions that you never thought to ask. It's well worth it to go through some of the basic training.
  • In Eloqua 9 you had access to a folder structure on the left hand side of the screen when you were in emails or micro sites. This made it easy to switch between emails as well as see the folder structure you were currently in. In Eloqua 10 they did away with it and now in order to get back into the folder you have to leave the email you're working on.
I would suggest Eloqua to anyone that I felt needed to use 80% of their power. If someone is just looking to send emails, I'd recommend they use MailChimp. But if they are looking to utilize email automation and a program builder I'd be more likely to recommend Eloqua. If a company was looking to do email campaigns where they would take them to landing pages and submit web forms, collect data, and then use that data to nurture those people further, I would strongly recommend Eloqua. Not just because of the functionality, but because of the ease-of-use of the tool
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