Skip to main content

Formerly Kenshoo


What is Skai?

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Read more
Recent Reviews

TrustRadius Insights

Kenshoo has proven to be a valuable tool for marketing teams, offering a range of features that address various needs. The software's …
Continue reading
Read all reviews

Popular Features

View all 13 features
  • Ad performance reports (12)
  • Ad dashboards (12)
  • Ad campaign creation (11)
  • Ad conversion tracking (12)
Return to navigation


View all pricing



Starting Price

Entry-level set up fee?

  • Setup fee required


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Demos

बालिका आदर्श विधालय में SKAI


Workout Demo Navei Skai


LinnenLook Meubelstof Demo -


Amore Velours Demo -


Outdoor Pro Demo -


Microsuède Demo - Skai leer nl

Return to navigation


Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Avg 7.8
Return to navigation

Product Details

What is Skai?

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

Skai Features

  • Supported: Advanced Algorithms
  • Supported: Workflow Automation
  • Supported: Automated Execution
  • Supported: Bulk Management

Skai Video

For more information please visit: For the English video please view:

Skai Competitors

Skai Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marin Software are common alternatives for Skai.

Reviewers rate Ad performance reports highest, with a score of 9.8.

The most common users of Skai are from Mid-sized Companies (51-1,000 employees).
Return to navigation


View all alternatives
Return to navigation

Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kenshoo has proven to be a valuable tool for marketing teams, offering a range of features that address various needs. The software's campaign management capabilities, bid optimization, and data analysis have been praised by users, allowing them to efficiently manage and optimize their campaigns across different platforms such as search engines, social media, and major publishers like Pinterest and Amazon. With Kenshoo Search, marketers can easily view high-level data through dashboard reports, saving time and providing a comprehensive overview for the CMO and VP of Marketing. Additionally, the bid optimization automation feature has been particularly useful in freeing up time for strategic planning.

Another standout feature is the attribution model capability, which allows users to analyze conversion data using different models. This flexibility empowers marketers to make informed decisions based on the selected model. Kenshoo Social has streamlined large-scale Facebook advertising by simplifying campaign management and optimization to specific KPIs. Users appreciate the improved workflow compared to Facebook's Power Editor and the ability to manage multiple accounts efficiently while benefiting from robust analysis capabilities. Skai, Kenshoo's bulk action feature and automated actions, has also played a significant role in enhancing efficiency by automating account analysis and changes. This enables users to prioritize data analysis tasks while still gaining valuable insights from Skai's automated actions.

Moreover, Kenshoo provides a centralized solution for organizing, trafficking, managing, and reporting on social campaigns across platforms like Facebook, Instagram, and Twitter. Its proprietary technology features such as intent-driven ads and portfolios further enhance efficiency through bulk edits and automated rules. The software's integration with major publishers makes it an easy-to-use interface for bid management, account optimization, and control.

In addition to its widespread use in marketing departments for paid search programs and social ad management at scale, Kenshoo proves beneficial even for smaller teams managing smaller accounts. It aids in organizing accounts, launching new campaigns faster while providing optimization tools like algorithmic bidding, all while significantly improving internal efficiencies and media management.

Overall, Kenshoo's robust feature set, streamlined campaign management capabilities, integration with major publishers, and advanced analytics have positioned the software as a reliable solution for marketers seeking to optimize their online advertising efforts across multiple channels.

Bid Optimization: Many reviewers have found Kenshoo Search's bid policies to be highly beneficial. They appreciate the ease and automation of bid optimization, which has saved them time and effort. The wide range of bid policies available caters to different campaign goals, providing flexibility for users to select the most suitable policy for their campaigns and accounts.

Reporting Capabilities: Reviewers are impressed with Kenshoo Search's reporting capabilities. They specifically mention the large selection of reporting templates that can be easily exported to Microsoft Excel. The dashboard reporting with customizable widgets is praised for its convenience and value in tracking and analyzing campaign performance.

Bulk Optimizations: Users highly value Kenshoo Search's Desktop Editor tool, which enables bulk optimizations that are both easy and time-efficient. This tool provides a significant resource win for users and their teams, allowing them to make bulk changes quickly and efficiently, effectively managing their campaigns.

Inefficient Ad Group Management: Some users have found it tedious and time-consuming to add ad group level negative keywords in Kenshoo, particularly when dealing with a large number of ad groups.

Sync Issues and Delays: Users have reported issues with syncs timing out or not reflecting changes made on Facebook within Kenshoo's platform. This can lead to discrepancies and difficulties in managing campaigns effectively.

Lack of Comprehensive Reporting Features: Several users have expressed a desire for more robust reporting capabilities in Kenshoo. They feel that the current reporting features are not distinct from competitors and wish for access to audience insights and more comprehensive reporting options.

Based on user reviews, there are three common recommendations for Skai and Kenshoo:

  1. Users highly recommend Skai as an excellent management software with a supportive staff and a user-friendly platform. They suggest taking the training seriously and using the tool frequently, as it is valuable. Despite some issues with setup and bulk editing features, users still recommend Skai for housing media campaigns. They believe it is one of the best platforms for planning, activating, and amplifying marketing in different digital channels.

  2. Users also recommend upgrading Skai's capabilities to match that of SA360 for more structured reporting. They find Skai to be fairly inexpensive and worth the profit and return. If real-time reporting, summarized data, and raw data in one tool are desired, users suggest using Skai.

  3. As for Kenshoo, users think it has good support and amazing optimization algorithms. They highly recommend leveraging Kenshoo's bid policies for better results and using it for managing campaigns and hitting CPA goals. Users also find Kenshoo suitable for social advertising with competitive pricing and easier ad scheduling. However, users express concerns about turnover at Kenshoo's Chicago offices, so they suggest carefully considering account structure before using it. Additionally, users recommend learning Kenshoo thoroughly and checking compatibility with existing call tracking systems.

Overall, while users highly recommend both Skai and Kenshoo, they suggest testing DoubleClick DS3 as an alternative to Kenshoo.

Attribute Ratings


Companies can't remove reviews or game the system. Here's why

No reviews found

Try adjusting your results by removing or modifying your filters.

Return to navigation