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What is Litmus?

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.

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Recent Reviews


8 out of 10
May 16, 2024
We use litmus to test HTML email designs on different clients to ensure they render correctly across our most delivered-to-email clients. …
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Litmus is great

10 out of 10
March 25, 2024
I use Litmus to send my emails round to my team for feedback. This is great as they can comment and see others comments. I then use Litmus …
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Litmus review.

6 out of 10
February 15, 2024
We use Litmus to ensure that our emails render properly across all mailbox providers, mobile and tablet devices, and desktop screens. With …
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Litmus is my hero

9 out of 10
February 05, 2024
Our team of developers uses Litmus to preview our email templates to determine how they will render in various email clients. It's also …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Mobile optimization (290)
  • Email Previews (285)
  • Spam Testing (212)
  • URL Validation (211)

Reviewer Pros & Cons

View all pros & cons

Video Reviews

1 video

Litmus Review: Litmus Provides Tracking To Allow Companies To Survey The Success Of Campaigns
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View all pricing

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.8

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

Avg 8.4
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Product Details

What is Litmus?

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.

Litmus aims to give users a better way to build, test, and trust every outgoing message. Litmus states that currently over 700,000 marketing professionals, including 80% of the Fortune 100, are users of their platform. And the company boasts a customer satisfaction rating of 98%.

Litmus Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting

Reporting & Analytics Features

  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: URL Validation
  • Supported: Link Tracking
  • Supported: Spam Testing
  • Supported: Email Previews
  • Supported: Assign Reviewers
  • Supported: Email Version Control
  • Supported: Task Lists
  • Supported: Review Status Updates

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

Litmus Videos

Litmus Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.

Litmus starts at $99.

Email on Acid, Everest (Return Path + 250ok), and Movable Ink are common alternatives for Litmus.

Reviewers rate Mobile optimization highest, with a score of 9.2.

The most common users of Litmus are from Enterprises (1,001+ employees).
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Reviews and Ratings

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