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Meta Business Suite

Meta Business Suite
Formerly Facebook for Business

Overview

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…

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Recent Reviews

TrustRadius Insights

Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.

Meta Business Suite Integrations

Meta Business Suite Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.

The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(738)
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Attribute Ratings

Reviews

(1-25 of 92)
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Amber Hawkins | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Schedule out posts and videos.
  • Able to currently create reels.
  • As I learn it, set up the business Facebook Shop.
  • Troubleshooting ad issues.
  • Announce ahead of time when updates will happen.
  • Have standards all across the board instead of favoring some and having different rules for others.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Facebook for Business is a centralized platform for all of your company's needs.
  • Facebook for Business provides a secure environment in which to grow our company.
  • Facebook for Business communication between customers is easy.
  • Absence of traffic except if you're utilizing paid promotions
  • The duplication/redundancy of things
  • The lack of customer support
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Creator Studio is a great tool for scheduling and tracking analytics
  • Helpful when you manage multiple accounts
  • Targeting to a specific audience
  • It's always changing - can be hard to keep up with everything
  • Ad Manager is decently confusing
  • It's not always clear why ads aren't approved
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Social Media Insights
  • Ad Reporting & Optimization
  • Ads Insights and Targeting
  • Ads Access for Influencer Accounts
  • More creative tools at the ad level for reformatting videos or graphics
  • More audience insights - pyschographic or behavioral
  • Better automated rules for ads management
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • It is great for managing user permissions. We obviously don't want every team member to have admin access to the pages and ad accounts that we manage.
  • It streamlines our workflow by pulling all the various profiles and ad accounts into a single dashboard.
  • We're able to manage Facebook pages without distractions.
  • The interface takes some getting used to. It is not always intuitive.
  • It can be a bit buggy, but it has certainly improved over time.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • When using the advertising service you have access to probably the largest audience in the world. You are then able to refine this audience based on your target market.
  • You have access to analytics of your audiences and your business performance.
  • There have been incidents where our business advertising account was disabled for "not following advertising policies." It has been difficult to receive feedback on why this happens. There is no chat support for South Africa that I'm aware of to resolve such issues.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Analytics - Comprehensive and intuitive UI.
  • Marketing, ads, creative, copy monitoring.
  • While its desktop web UI is good, it needs some work on mobile web/app.
  • The insights are there for paid ads, however, it should include for organic traffic too.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Allows us to reach customers on Facebook.
  • Targeted ads to reach a specific demographic.
  • Business categories could be increased and enhanced to represent a wider variety of businesses (especially for those of us with more unusual business types).
  • Targeted advertising could be more specific to audiences with specific interests related to our business.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Advertise your business.
  • Target specific people that would be interested in your brand.
  • The user interface can use some improvements to be more "user friendly."
  • The mobile application can use some rework to be more fluid and responsive.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Audience retargeting - Great for retargeting fans of pages or audiences collected via pixel.
  • Reporting - Lots of options & granularity.
  • Constant updates and interface changes constantly hamstring productivity.
  • Documentation, while thorough, can be quite confusing and/or overwhelming.
Lee'Ann Burgess | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Insights on your audience and how they interact with your page.
  • Tracking call-to-action (shop now, learn more, send a message, etc.) and efficiently promote the CTA.
  • Better integration with apps and tab customizations should be improved.
  • Organic targeting has changed over the years and would be beneficial if that feature could be improved.
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