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What is Placester?

Placester offers a real estate marketing platform featuring IDX real estate website, lead nurturing and CRM, as well as a content marketing service in two service tiers: Agent Pro available to individual agents, and Broker Pro which features all the…

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Recent Reviews

TrustRadius Insights

Placester is a platform that offers an easy-to-use website creation service and a built-in CRM, helping businesses to present a more …
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Starter Plan


per month

Advanced Plan


per month

Office Builder Plan


per month

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Navut - Demo Day Pitch - Techstars 2016 Spring Cohort


Placester IDX WEBSITE DEMO for Realtors


KW Website Powered Placester

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Product Details

Placester Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Placester is a platform that offers an easy-to-use website creation service and a built-in CRM, helping businesses to present a more professional front on the internet. Users have been able to create professional-looking websites quickly and easily using Placester's directions, which has helped attract new clients and improve productivity. Additionally, the built-in CRM has been helpful for tracking leads and ensuring consistent follow-up, making it easier for businesses to manage their customer lists efficiently.

One of the business problems effectively solved by Placester is providing a cost-effective solution for personal real estate websites with IDX benefits. The platform offers many choices and applications, including the ability to integrate IDX and MLS automatically, which saves time for web designers. Furthermore, Placester helps individual agents stand out from their brokerage by providing a platform to direct potential clients to their site where they are more likely to choose them as their agent instead of anyone at random through the agency. Overall, Placester is known for providing a professional website that looks very professional and is of high quality while being budget-friendly for small real estate companies.

Affordable Pricing: Many users have found Placester to be an excellent value for the money, with competitive pricing and an affordable price point. Reviewers praised Placester for being inexpensive and easy to set up and configure.

Intuitive User Interface: The user interface of Placester was consistently praised as intuitive and easy to navigate, allowing users to create and customize websites without needing extensive knowledge of website creation. Users appreciated the user-friendly interface of Placester, making it easy to set up and customize sites with comprehensive menus that included site design, color choices, SEO options, social media accounts, and site tracking options.

Helpful Customer Support Team: The customer support team at Placester was highly regarded by many users, with technicians going above and beyond to help. Several reviewers thought that the support team was knowledgeable and communicated well while answering questions patiently.

Poor Customer Support: Several users have reported poor customer support from Placester, with some calling it the worst they have encountered. Users have reported lies from customer service and unavailability of the engineer team, making problem-solving difficult. Some users have also reported difficulties in canceling their subscription.

Limited Customization Options: Users have reported limitations in customization and design of the site, with some calling it lacking in flexibility and options. The lack of options for customizing the appearance of the site has been reported, with users unable to create a custom color scheme or add sidebar widgets. Some users have also reported limitations in changing fonts and colors.

SEO Issues: Some users have had issues with SEO and their website not appearing high in search engine results. Consumer-facing search features are reported to be lacking, with no map-based searches available, and MLS data not being updated frequently enough. Some users have also reported difficulty adding effective content on the home page that would help with SEO optimization.

Users have provided several recommendations based on their experiences with Placester. The most common recommendations include:

  • Take the time to learn the set-up process and understand how to modify and make changes to the site. Users recommend familiarizing oneself with all the features and capabilities that Placester has to offer.

  • Consider whether Placester can be directly connected to other CRMs, as this would streamline processes and enhance overall efficiency.

  • Placester is highly recommended for small boutique businesses looking to highlight their services. Users suggest using it for creating easy plug-and-go websites or static company-provided sites that require minimal technical expertise.

Overall, users have found Placester easy to use and navigate, while also being satisfied with its performance. However, some users have mentioned slow response times from support, but appreciate the effectiveness of the MLS search feature. It is also suggested to compare pricing and ease of use with other providers before making a decision.

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