Overview
What is Folloze?
Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization…
Easy and Powerful ABM Tool
Specialized campaigns for your targets and analysis for you
Quick and effortless engagement platform
Flexible, Versatile, Folloze is a pleasure to work with.
Folloze honest review
No-Code Personalized Marketing Experiences.
Folloze will take your digital marketing efforts to the next level!
Folloze Has Worked Well For Our Sales-focused Partner Training & Enablement
A great tool with a lot of functionality and customization options.
Customize your marketing journeys, the easy way.
Folloze accelerates any Sales and Marketing efforts.
Folloze helps us connect to our customers and partners in a direct and visually pleasing way.
Marketing Support and Growth Partner!
Game-changer for ABM
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Customer interaction histories (6)7.979%
- Automated routing and prioritization (6)7.777%
- Standard visitor segmentation (6)7.373%
- Behavioral visitor segmentation (6)7.171%
Reviewer Pros & Cons
Pricing
Folloze
Contact Sales
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
See Folloze in Action
Features
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 7.7Automated routing and prioritization(6) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 7.9Customer interaction histories(6) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 7.3Syndicated content(5) Ratings
Republished content on third-party sites.
- 7.9Personalization(6) Ratings
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
- 7.7Engagement data tracking(6) Ratings
Tracking for account-based customer engagement across multiple channels.
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 7.5Ad campaign creation(4) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 7.3Display advertising(4) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 7.7Contextual advertising(4) Ratings
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
- 7.3Social advertising(4) Ratings
Advertising on social media platforms like Facebook, LinkedIn, etc.
- 7.7Ad reporting and analytics(4) Ratings
The ability to track and forecast cross-channel ad performance and report on revenue attribution.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 7.3Standard visitor segmentation(6) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 7.1Behavioral visitor segmentation(6) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 7.6ABM sales intelligence(6) Ratings
Demographic and firmographic data covering contacts, businesses, and industries.
Intent Data
Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.
- 6.83rd party intent signals(6) Ratings
Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.
- 7.3Downstream intent signals(5) Ratings
Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.
- 7.6Account identification(6) Ratings
Helps sales and marketing teams identify accounts showing intent to make a purchase.
ABM Integrations
ABM platform integrations with third-party software and internal tools to enable organizational workflows.
- 7.8Automated workflow & orchestration(5) Ratings
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Folloze?
Folloze Features
- Supported: ABM
- Supported: Channel marketing
- Supported: Demand Generation
- Supported: Folloze live events
- Supported: Sales Orchestration
- Supported: 6sense solution
Folloze Screenshots
Folloze Videos
Folloze Integrations
- Benchmark Email
- Yesware
- Marketo Sales Connect
- Outreach
- Constant Contact
- Marketo
- Demand Base
- Act On
- HubSpot
- Salesforce Classic(SML)
- Mail Chimp
- Salesforce Lightning/Pardot (HML)
- Salesloft Cadence
- Eloqua
- ExactTarget
- Pardot Classic (PML)
- Dynamics CRM
Folloze Competitors
Folloze Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Windows Phone, Mobile Web |
Supported Countries | United States |
Supported Languages | English |
Folloze Downloadables
- Introducing ‘The Folloze Personalization Blueprint’ – A Guide to Delivering ABM at Sacale and Architecting Success Across Every Phase of the Customer Lifecycle.
- This report produced in partnership with The Demand Gen Report will explore B2B marketers’ outlook in the wake of COVID-19, revealing marketing teams’ greatest challenges. Additionally, the report will discuss the many roles of modern marketing teams are playing across the buyer journey, underscoring the importance of agile execution and alignment between sales and marketing.
- In a digital-first marketplace, the buyer experience is now a strategic driver of growth and has elevated the role of frontline marketing teams. But, are marketers ready to execute against their new mandate? Learn more and download a free copy of this report.
Frequently Asked Questions
Folloze Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 0% |
Mid-Size Companies (51-500 employees) | 0% |
Enterprises (more than 500 employees) | 100% |
Comparisons
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Reviews and Ratings
(81)Attribute Ratings
- 9.1Likelihood to Renew2 ratings
- 8.2Availability1 rating
- 7.3Performance1 rating
- 7.9Usability44 ratings
- 8.3Support Rating41 ratings
- 4.5Online Training1 rating
- 9.1Implementation Rating2 ratings
- 5.5Configurability1 rating
- 5.5Product Scalability1 rating
- 9.1Ease of integration1 rating
- 9.1Vendor pre-sale1 rating
- 9.1Vendor post-sale1 rating
- 9.1Professional Services1 rating
- 4.5Contract Terms and Pricing Model1 rating
Reviews
(1-25 of 44)Folloze gives the competitive advantage
- Orchestrating lead buying journey
- Campaign Management
- Optimized campaign cost and delivery rates
- Flexibility to customize the contact relationship
- It is not much intuitive
- Customer service team is small to handle requests
Easy and Powerful ABM Tool
- Ideal for marketers who need to talk to customers quickly, strategically and smartly.
- For the best results, the Folloze team gives you best practices, setting and direction.
- Offers personalization capabilities, content manager, distribution and integrations.
- Improvements in content center with folders and better organization for personal content.
- Improvement in the ability to access external boards without signing up.
- Timely fix of bugs, with team's assistance often necessary.
- content creation and management
- analytic / engagement metric
- branding and digital governance
- integration
- license costs are high
- rigid pages/templates with some lack of flexibility
- complicated CRM integration
Quick and effortless engagement platform
- User-friendly interface and responsive team.
- Allows creation of professional landing pages and image storage for campaigns.
- Simplifies collaboration with branding team.
- Customizes logos and streamlines resource delivery to active buyers.
- Folloze has room for improvement in being able to archive old boards.
- Developing films for client onboarding.
- Using landing page analytics but lacking drill-down data.
- Content auto-tagging, automating and eliminating a lot of manual work
- No coding required, their designer allows you to build all sorts of things without having to get into the weeds of code
- Good Analytics, data collected to help measure your campaigns
- More documentation, I'd like to see more things explained and documented through out the site
- Design tool is pretty flexible but there is sometimes when you aren't able to do specific things the way you might want to
- UI/UX could be improved in some area but not a big deal
Folloze honest review
- experience boards
- video hosting
- videos are hard to upload
- superscript functioning is hard
- to many buttons to click to make one video look feasible
- features in one board are hard to duplicate on the other
No-Code Personalized Marketing Experiences.
- Promote and capture registrations for live and digital events.
- Present content in an organized manner and track engagement back to individual people.
- Use dynamic personalization functionality to provide a unique experience for customers and prospects.
- Flexibility using personalization rules.
- Account Management
- User Experience
- Marketo Integration
- Recipe Inspiration
- Qualifying prospective customers
- More innovation
- Proactive recommendations
- WhatsApp/SMS integration
- Responsiveness of the administrative portal and end-user view
- Technical Team Support helped solve issues quickly and effectively
- New Features are constantly being released
- Not as much flexibility as would be useful for email campaigns. If you are unable to integrate with Folloze for email, there's limited usability of this feature.
A great tool with a lot of functionality and customization options.
- Customer Service.
- Customization
- Flexibility
- Self Serve Analytics.
- Tracking
Customize your marketing journeys, the easy way.
- Applying rules to built custom microsites.
- Easy interface to navigate around.
- Good support.
- Recent updates have occasional bugs.
- There can be graphical issues that support is quick to fix.
- The product does take some time to onboard, but a lot of that depends on how fast you want to go.
Folloze accelerates any Sales and Marketing efforts.
- Tracking Content Engagement.
- Quickly Generating Landing Pages.
- Enabling Sales Team to generate Customized content collections.
- Folloze could have better permission controls.
- Folloze could try and write back to 6 Sense.
- Folloze could improve their video player.
Folloze helps us connect to our customers and partners in a direct and visually pleasing way.
- Plug into Salesforce. We live in Salesforce, so it's a must!
- Ease of use when designing boards. We love to all feel like graphic designers.
- Dashboards showing activity levels of all types.
- Storing assets within folloze. Makes it super easy to build a board fast.
- Cloning boards. Time saver!!
- Pulling the campaign links. It's been a little difficult for team members to select the correct types of campaign links on boards to send to customers.
- Installing the Salesforce plugin has been a little difficult for some salespeople. It might be more of a browser thing than a Folloze thing.
- There are some glitches every now and then in Salesforce where the Folloze board button is hidden behind a Salesforce field. It's been fixed, but sometimes it pops back up.
Marketing Support and Growth Partner!
- My account manager has been on calls with sales execs that are trying to get new accounts to our VP of Strategy & Innovation, offering support and ideas on ways we can use Folloze in specific situations.
- I have bi-weekly meetings with my Account Manager where I tell him about our current marketing events, and he offers new ideas on how I can use Folloze to support and grow business. These calls are not just answering my basic "how to" questions, but they're more of a collaboration/brainstorming session which is incredible!
- My account manager is incredibly responsive and engaged. He asks questions to understand what our goals are and how we can use Folloze to accomplish those goals and drive awareness to our events. He has quickly scheduled calls to assist not only marketing but our sales execs and VP of Strategy and Innovation.
- I can't think of any improvement that's needed!
Game-changer for ABM
- Personalization strategy
- Cookie usage
- Connection to other existing automation platforms
- WYSIWYG editor is restrictive - would be nice to be able to toggle on and off to control styles
Folloze review
- easy-to-use interface
- offering personalised content platform
- our contact at folloze is very helpful and always available in case of questions/specific requests
- Integrating the contact form with our CRM has been a lengthy and on-going process
- We use iframe for some of our content pieces and I think it could look better than it does now
- We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
It is a great tool for marketing - but the integration with sales has been a bit challenging
Thanks Folloze!
- Project Management Support (Meghan rocks!)
- Easy to schedule and send bulk emails
- Clean-up of users and boards. Very manual process and not much visibility into active users vs. old boards and users who haven't logged in in a while
- Reporting - Not easy to see who filled out a form and what their answers were on the platform. Wish you could see more of the user path and what they looked at on the board. Wish you could see reporting on an asset rather than individually by the user.
- Design is very limited - hoping 3.0 will improve the level of customization
Best tool for ABM
- Deeper engagement with customers & sales
- Deep level of personalisation, even on sophisticated level
- data driven, easy to use, save time
- automated and suggested content per persona based on AI
- automated and suggested visuals per company based on AI
Folloze is the best engagement solution
From an ABM perspective Folloze is unmatched. You can build and tailor end-to-end experiences for individual accounts, roles, or employees. The personalization tools go far beyond a simple token name replacement, and allows us to present whole sections, or individual pieces of content, based on countless criteria we define. I imagine our ABM and Customer Marketing efforts would be significantly slower and far more rigid without Folloze.
- Quickly create rich landing pages - If you know what content you want on the page it takes a s little as 30 minutes to build a landing page in Folloze.
- Personalization - Folloze can use various triggers to create a custom experience for visitors based on countless factors. You can simply change a name or company, or go deeper and choose which content a visitor sees, or which images are used in key areas. The level of personalization is unmatched.
- Measure Activity - Folloze does a great job of telling you what content is being viewed at an individual level. It does a great job of showing you which accounts are active on your pages, when they are active, and what they are looking at. So you can see both Account Level results and Visitor Level results.
- Account support teams are great, but technical support could be faster.
- Reporting is basic, but when paired with other tools has a surprising amount of good data points. I would love to see more robust and deep data exploration.
Simple and Quick to Get Going
- Asset Management
- Sales Enablement
- Web Creation
- Fast Turn Around
- Content position on the page
- Font management
- Analytics
Folloze is an easy and great tool for marketers everywhere!
- Helps personalize customer journey
- Track engagement
- User-friendly and flexibility
- A bit more customization
- Add a bit for functionality
- Ability to bold/italicize or even change color of font or text size
- Drag and drop templates
Great for scalability with smaller teams.
- Microsite personalization
- Template designs
- Customer support
- Template rigidity
- Plenty of bugs and glitches on launch
- Wider selection of templates
Easy and flexible landing page tool
- Ease of use
- Customer Service
- Lead Capture
- Analytics
- Sometimes the page builder isn't as flexible as it could be (e.g.: button colors)
- The Folloze interface takes a little getting used to because images and content can be saved in multiple places, which is confusing at first.
We also use Folloze boards for digital ad campaigns, which has been great.
We've found that Folloze is best for running promotions, or for event-based marketing. I could see Folloze not being appropriate for things like being the primary host for things like blogs.
Quick and easy customizable landing pages
- Personalization
- Flexible design
- Great templates for quick starts
- Tracking capabilities
- Domain identification
Folloze Enables ABM at Scale
- Easy to learn, intuitive system
- Standardize branding
- Enables Scalability for ABM programs
- Included image gallery across all plans
- Ability to bold/italicize font in a specific section
- Multi-factor authnetication - find a way to have it come from our company vs. Folloze - emails go into spam
It is also a great tool for post-event follow-ups.
Folloze gets very pricey if you need licenses for your sales/SDR org - and users need a license to add the contact cards. I'd like to have the option to include a sales resource w/o having them licensed in Folloze.
Overall, great tool and I am a huge fan.