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Dynamic Yield

Dynamic Yield


What is Dynamic Yield?

Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to…

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Recent Reviews


10 out of 10
January 05, 2024
We use Dynamic Yield for AB testing, product recommendations on-site and in emails, and UX personalization. The tool allows us to very …
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Great tool for CRO

9 out of 10
January 04, 2024
Dynamic Yield is a great tool to personalize customer journeys and improve conversion rate. We use it mostly for Product recommendations …
Continue reading

TrustRadius Insights

Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, …
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Love Dynamic Yield!

10 out of 10
October 13, 2023
I enjoy working with Dynamic Yield, as it has helped us approach personalization in our marketing efforts but has also greatly enhanced …
Continue reading
Read all reviews


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What is Dynamic Yield?

Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the…

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Product Details

What is Dynamic Yield?

Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions.

Marketers, product managers, and engineers use Dynamic Yield for:

  • Launching new personalization campaigns
  • Running server-side and client-side A/B tests
  • Leveraging machine-learning for product and content recommendations, and
  • Employing algorithms for smartly triggered email and push notifications.

Headquartered in New York, the company states it serves more than 350 brands across the world.

Dynamic Yield Features

  • Supported: Customer Segmentation
  • Supported: Personalization and Targeting
  • Supported: Deep Learning-Based Recommendations
  • Supported: Triggering Engine
  • Supported: Behavioral Messaging
  • Supported: A/B Testing and Optimization

Dynamic Yield Screenshots

Screenshot of The Dynamic Yield Dashboard, which offers a high-level overview of personalization campaigns, site performance, audiences, product updates, and more. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action.Screenshot of Dynamic Yield's customer segmentation engine, used to unify customer data across digital and offline touchpoints. Data can be onboarded from multiple sources to create one cohesive dataset from which to power experiences. Users can collect, store, categorize, and synchronize data from a CRM, ESP, DMP, APIs, or POS.Screenshot of The interface to create cross-touchpoint personalization campaigns and experiments at scale. Users can coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Dynamic Yield's Predictive Targeting capabilities, which provides machine-learning optimization. Dynamic Yield’s Predictive Targeting engine will continuously analyze and identify opportunities to serve the most relevant content for each audience segment.

Dynamic Yield Video

Bringing personalization from vision to reality with Dynamic Yield.

Dynamic Yield Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesAll

Frequently Asked Questions

Coveo Qubit, Monetate, and Optimizely Web Experimentation are common alternatives for Dynamic Yield.

Reviewers rate Support Rating highest, with a score of 10.

The most common users of Dynamic Yield are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, Affiliate, and Product Tech. Users have found it instrumental in personalizing the user journey on web and app platforms, as well as email, allowing them to deliver tailored experiences to their customers. The software's ability to run front-end tests has been particularly useful for optimizing UI and marketing campaigns. Additionally, Dynamic Yield offers valuable insights into key audiences through site personalization, product recommendations, A/B testing, and content management for events.

Customers have reported that Dynamic Yield has enabled faster iteration and improvement of the customer experience on their homegrown websites. It has also been utilized for quick front-end needs such as adding logos or banners. E-commerce departments have found the software helpful in customer engagement, capturing new customers, and conducting A/B testing of different affinity groups. Overall, Dynamic Yield comes highly recommended for e-commerce businesses as it supports growth in all aspects.

Non-technical marketing managers have praised Dynamic Yield for its user-friendly interface when using it for A/B testing, content optimization, and UX improvements on websites. The software has been extensively used for tailoring e-commerce sites to cater to different audiences, personalizing campaigns based on customer interactions and purchases. Furthermore, Dynamic Yield's effectiveness in geo-targeting promotions based on seasonality in different regions has proven beneficial.

Internal ad campaigns have also benefited from Dynamic Yield as it allows for displaying more relevant content to users. The software's ability to create personalized content like recommendations and notifications helps deliver a personalized experience that enhances customer satisfaction. In the Direct To Consumer department specifically, Dynamic Yield is considered a fundamental tool for targeting specific audiences, personalizing content, and driving cross-sells and up-sells.

The versatility of Dynamic Yield extends to providing solutions beyond e-commerce environments. For instance, it supports A/B testing, setting up recommendation widgets, popups, notifications, and hotfixes. Users have found it useful and effective for delivering personalized solutions across various industries.

Users commonly recommend the following three recommendations for Dynamic Yield:

  1. Work closely with the customer success team and utilize them as a resource, including requesting more tutorials and one-on-one support for the software. It is also suggested to have a customer success manager to enhance strategies and provide personalized customer experiences.

  2. When comparing competing services, consider the people behind the software. The software is highly regarded for improving website experiences, particularly for e-commerce businesses. Users advise receiving solid training for long-term benefits and find the software excellent for easy website personalization.

  3. Utilize Dynamic Yield for various purposes, such as testing, personalization, creating audience segments, and integrating with other software. The software receives high recommendations for its ease of setup, A/B testing algorithms, and ability to create personalized experiences. It is believed that every retail site can benefit from these features, making Dynamic Yield suitable for businesses of all sizes and across different industries.

Overall, users emphasize the importance of working closely with the customer success team and highlight the value of personalized support. They also suggest considering the people behind the software when evaluating competing services. Additionally, users highly recommend Dynamic Yield for its testing, personalization, and integration capabilities.

Attribute Ratings


(1-25 of 101)
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Score 9 out of 10
Vetted Review
Verified User
Dynamic Yield has proven to be a user-friendly tool that enables us to A/B test new concepts and create relevant, individualized experiences. Its intuitive interface and powerful features make it easy to create and manage experiments, allowing us to quickly determine what works best for our users. This has led to optimized website functionality, improved marketing efforts, increased customer satisfaction and loyalty, and higher sales and revenue. Additionally, our account manager is always available for guidance and inspiration, and helping us resolve any issues that may arise to ensure we get the most out of the tool. Overall, Dynamic Yield has been indispensable in enhancing our websites and achieving business goals.
  • A/n testing opportunities
  • Functionality for increasing relevance and personalization
  • Support and inspiration
  • Easy to monitor potential errors and warnings
  • More integration possibilities
Dynamic Yield is well suited for big businesses who wants to optimize and increase relevance on their sites based on data and insights.
Score 10 out of 10
Vetted Review
Verified User
We wanted to implement a personalization strategy in our shop. During our search for a personalization tool, we came across Dynamic Yield. <br><br>Dynamic Yield now helps us to easily set up and test our ideas and strategies. Thanks to the good support, we were able to quickly achieve initial success.
  • Great customer support: Our Customer Success Manager [...] previously worked in a company with Dynamic Yield. That's why she already had years of (practical) experience with the tool and was able to give many helpful tips. This support couldn't have been better!
  • Easy implementation: The onboarding was very professional and the technical support helped with the correct implementation and obtaining correct data.
  • Easy to use: The tool has many good out of the box solutions that can help you start your first tests straight away. But custom solutions can also be built quickly.
  • I am very satisfied with the tool. I can't really say anything negative.
We were not satisfied with our recommendations on our website. That's why we switched to Dynamic Yield. There you can easily develop your own recommendation strategies and monitor their performance.
January 05, 2024


Aloysius "Al" Lee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield for AB testing, product recommendations on-site and in emails, and UX personalization. The tool allows us to very easily build, deploy and measure the various UX changes, user engagement and recommendation strategies. Many of the implementations can be done without any or much development efforts which enables us to test and adjust our strategies, as needed.
  • Audience targeting based real-time behavior and/or user attributes
  • Quick jump start using out-of-the-box templates and strategies
  • Good insights on campaign and audience performance
  • Strong account/consulting partnership
  • The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable.
  • It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution.
  • The documentation on the API and custom code implementation can be fleshed out further.
Dynamic Yield is perfect for experience personalization, AB testing, and product recommendation for ecommerce sites.
January 04, 2024

Great tool for CRO

Score 9 out of 10
Vetted Review
Verified User
Dynamic Yield is a great tool to personalize customer journeys and improve conversion rate. We use it mostly for Product recommendations and A/B testing. With an amazing support from Success Manager we were able to achieve Revenue growth from Product Recommendations testing and learn which content works the best. In addition, tool helped to improve conversion rate via social proof and various A/B tests on PLP and PDP
  • Amazing support and Training
  • Platform is easy to use
  • Perfect for Product recs, A/B testing
  • Might be expensive for small business
  • Limited metrics
  • Web Dev needed
I would definitely recommend DY tool for any company who want to to improve conversion rate through personalization and A/B testing
Score 7 out of 10
Vetted Review
Verified User
At HumanN we use Dynamic Yield for iteration testing of new elements, widgets, and messaging.
  • A/B testing
  • Recommendations
  • utility - hot fixes, etc
  • better filtering options and tracking for recommendations
  • more detailed tutorial for server side campaign implementation
  • easier to use targeting UI
DY is well suited for targeted popups, a/b testing, and the recommendation engine is very helpful for targeting specific products to specific customers
Michael Carlisle | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We utilize Dynamic Yield to test potential UX/CX changes and as a DXP, to tailor dynamic experiences to specific audiences. The platform and support have been fantastic; whether we want to implement a simple text swap or replace the entire buy box and cart, Dynamic Yield can do it.

We are able to tailor everything from product recommendation strategies to entire digital experiences and funnels through Dynamic Yield which comes with a few powerful tools "under the hood" such as Identified Users, product recommendation strategy algorithms (Recently Viewed, Bought Together, Affinity levels, etc.) or the ability to create our own - all of which have served us well. The same is true of Audiences; you can define any Audience through either simple methods like UTMs or through Customer IDs if you've integrated your CRM.

Like anything with complex capabilities, it hasn't been without its "bumps," but the two small issues we encountered were to due issues on our end like using local caching instead of server-side APIs. Dynamic Yield's customer service team was able to expediently troubleshoot the issue for us and walk our developer through the fix.

While my experience with Dynamic Yield is limited to just a year, I've used peer platforms extensively in my career and am quite pleased with what Dynamic Yield provides which frankly, when compared to similar platforms, is a competitive advantage.
  • CRO Testing
  • Digital Experience Platform
  • UX/CX/UI Testing
  • Personalization
  • Admin console is slow at times.
  • "Out of the box" templates have decent functions, but fail to wow.
  • Projects in "Draft" mode don't auto-disable analytics integrations so you (can) get impressions counted in your analytics platform that aren't truly live yet.
Dynamic Yield is great for just about any sized organization, though to get the best bang for your buck, I recommend having a front-end web developer well-versed in JavaScript. Additionally, a front-end web designer would be advisable as well as their templates have great functions but some have lackluster UI's that can't be tweaked without developer assistance.

Were it not for the above + the occassional slowness on the console/admin-side of the platform, I'd give it a 10. If you have a front-end dev/designer, then it's closer to a 9.5.

Ideal utilization scenarios could include: Personalization, CRO/UX/UI testing, and audience or user-level tailored digital experience.
Score 10 out of 10
Vetted Review
Verified User
Dynamic Yield is a useful and effective tool to deliver personalized solutions to our customers in an Ecommerce environment. We have experienced a large impact on our business, especially with the product recommendations tool. Our CSM is knowledgeable and helpful in identifying additional ways that we can use the tool to personalize. We also use the tool to test dynamic content, similar to how you would for any AB testing. We like to use the DY tool for this because of the capability with audiences.
  • Product Recommendations
  • Segmentation of Audiences
  • Variety of testing tools
  • Third party integration with analytic tools
DY is a terrific tool for anyone in the Ecommerce space, and this can be for B2B or B2C goods. It is also quite useful for companies like ours that have thousands of SKUs.
October 13, 2023

Love Dynamic Yield!

Score 10 out of 10
Vetted Review
Verified User
I enjoy working with Dynamic Yield, as it has helped us approach personalization in our marketing efforts but has also greatly enhanced our overall customer engagement. Dynamic Yield's platform has allowed us to create custom experiences for our website visitors, resulting in higher conversion rates and improved engagement from our members. Dynamic Yield is easy to experiment with different strategies and try new ideas. Also, we have received outstanding support from our Customer Success Manager. They have been so helpful in guiding us through the platform's features and capabilities. She has innovative ideas and test iterations. We attribute a lot of our success with the platform to our outstanding support.
  • Customer Service
  • Easy to Use
  • Useful to test new strategies
  • Price
- Personalization - Testing strategies (A/B) tests - Experience optimization - Product recommendations
Score 10 out of 10
Vetted Review
Verified User
Dynamic Yield has been a fantastic tool for us. We use it to personalize our website, and it's made a big difference. It helps with product and content recommendations, campaigns and mails, A/B testing and targeting customers effectively. It's been a real boost to our customer experience, conversions, revenue and overall business performance.Our Customer Success Manager has been great: they've been there every step of the way, helping us navigate the platform, providing invaluable training, and offering guidance to ensure we make the most of Dynamic Yield's capabilities.
  • Customizable strategies for product recommendations
  • Customer Success Manager offered amazing support and advice
  • Great out-of-the-box solutions
  • Would love to have deeper built-in reporting
  • More metrics
In my opinion, Dynamic Yield proves to be an ideal ally in helping businesses reach their revenue targets. Product recommendations in particular have been highly effective for us. A/B testing and customization also give valuable insight on customer behavior helping us to craft impactful, data-backed strategies.
Score 10 out of 10
Vetted Review
Verified User
We rely on Dynamic Yield heavily to support out site personalization, product recommendations, A/B Testing, as well as content management for events. Dynamic Yield has been pivotal in helping us segment our Homepage, and product recommendations, and gaining additional insights to our key audiences. We are operating on a homegrown website, which can cause lengthy development times to get features and enhancements, the ease of use of the dynamic yield tool has allowed us to iterate faster, to improve our customer experience.
  • The ease of use of the platform
  • Strong performance of product recommendations
  • A/B Testing Insights and strategy building
  • Improved data around audience behavior
  • Creating events and tracking can be tedious
  • Some campaigns can slow down site speed
  • Some of the out of the box templates are cool but not complete
Dynamic Yield is very well suited to help companies reach revenue goals. We rely heavily on the incremental revenue driven from product rec's alone, as it makes up about 14% of our total site revenue. Dynamic Yield is also really useful to providing us behavioral insights with A/B Testing. We are constantly testing, copy, creative, and customer flows, etc. to help us make impactful and data driven decisions, that ultimately improve customer experience, and increase our incremental revenue.
Score 10 out of 10
Vetted Review
Verified User
I have recently taken over the management of the Dynamic Yield. I had seen the great use of the tool across our markets and was really keen to learn more and get involved. From my first contact with Dynamic Yield, I was onboarded really quickly and have honestly found the team to be so supportive, professional and friendly. We quickly worked together to create informative interactive sessions for our teams and have seen amazing uptake and success. Our account manager is so supportive and helpful and together we have really seen the impact across our sites. The functionality that Dynamic Yield offers is amazing, full of insights and testing opportunities. With personalisation and social proof being key to any e-commerce organization, I think Dynamic Yield offers a wealth of options for every type of customer and the results speak for themselves.
  • Personalisation
  • Social proof
  • a/b testing
I would definitely recommend Dynamic Yield. I have worked with many suppliers over the years but have found the software, features and account management to be excellent. Dynamic Yield also offers a huge knowledge base online and training options that I think are 1st class.
Score 8 out of 10
Vetted Review
Verified User
We have been using Dynamic Yield since 2018 in Web and Emails with many personalized campaigns across three domains. Due to lack of resources only one person is responsible for ideating, creating and maintaining all the campaigns now with the focus of optimizing existing recommendation campaigns and strategies. In our shop, users can buy DIY patterns and material for sewing, knitting etc. This is the kind of product that usually requires advice from specialists. One business challenge is recommending relevant products online, like in a physical store, where customers can get competent product advice. The personalisation with Dynamic Yield also allows us to do this online by recommending products through personalised algorithms.
  • Great Support with my Customer Success Manager
  • Helpful training sessions
  • Innovative and contemporary selection of templates
  • I'm missing further explanations of the various reports
  • I'm missing more metrics
  • Heavy Dynamic Yield script that affects page speed
Dynamic Yield offers various ways to personalize a website without the need for any coding knowledge. For simple recommendations, for example, there are many different algorithms that can be tested against each other. For more complex recommendations where the default settings are not sufficient, I would like more technical support, especially regarding the structure of the data feed.
Score 10 out of 10
Vetted Review
Verified User
While of course giving us the ability to run UX tests and uncover new segments for personalization, Dynamic Yield also reduces dev resources needed with the amazing out-of-box features, provides us with the most innovative and up-to-date features to test with, helps us minimize revenue loss within a strategic growth plan and gives us the insights we need to improve KPIs that are important to the business.
  • Innovative out-of-the-box features
  • Robust analytics capabilities
  • Detailed segmentation for building experiences
  • Easier integration capabilities with custom analytics dashboards being used internally (Like Google Data Studio)
Dynamic Yield is great for personalization and product recommendations!
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield to enhance our customer experience, drive conversions, and improve overall business performance. We take full advantage of the platform through: Product recommendations: to provide tailored recommendations to customers based on their browsing history, purchase behavior, or demographic information. A/B testing: we are consistently A/B or multivariate testing to optimize various aspects of our website and marketing campaigns. This includes testing different layouts, CTAs, visuals, pricing strategies, or messaging to identify the most effective variations for driving conversions and improving customer engagement. Funnel optimization: by identifying and addressing areas of friction or drop-offs in our audience reports, we can test and optimize the user experience and increase conversion rates. Customer segmentation and targeting: segmenting users and targeting specific user groups with tailored messaging and content. This includes creating segments based on how they’ve entered the site, past purchase behavior, and browsing history.
  • Audience Segmentation and Analytics
  • Strategy for Product Recommendations
  • Seamless Website Customizations
  • Deeper analytics and reporting
  • Audience reporting data is currently limited to the last 30 days only
Dynamic Yield excels in providing personalized recommendations and website customizations. It is an extremely reliable tool that we use on our site daily. As a robust testing tool, it may be overkill for a site that does not have high traffic.
Dawei Cao | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Site personalization including product recommendation. Next step is email and app personalization to create an omnichannel experience.
  • UE personalization and customization: lots of useful OOTB templates; easy to set up with little to no help from engineering
  • Product recommender: multiple strategies can be configured and combined with a lot of flexibility
  • UE AB test - easy to set up and easy to read by a marketing person with little to no help from engineering / analytics
  • Data validation can be made easier: sometimes campaign impression data can be quite different between DY and GA and it is not that easy to reconcile and debug
  • Sometimes DY makes a decision on what experience to render before all attributes for targeting are available (especially audience), and some customers may see a generic experience even if a more specific experience is available. Would be nice if the wait feature is more powerful so we can tell DY to wait for the audience data to completely load
Great for both AB testing and site personalization, especially if customers on the site log in. With an added fee, you get the the recommender module too which is very powerful and flexible for many different use cases. After the initial setup, a marketing person can easily create test / implement site and email personalization ideas with little to no help from the engineering or analytics team. There are a lot of great out of the box template to pick from.
Score 10 out of 10
Vetted Review
Verified User
We currently use Dynamic Yield for site personalization and triggered emails. We use it across all four brands in our company. The tool has helped us address new user conversion, AOV, cart and browse abandonment, oos recommendations and out of the box ideas to drive unknown user conversion.
  • Our account manager does a great job of keeping us organized and goal oriented.
  • We value the reports available to us on DY and find them to be useful when refining campaigns and variations.
  • I love how DY offers great out of the box ideas.
  • I wish I had more one on one training with our former account manager when first using the platform when I joined the company. I've never used this tool and it took a couple months to understand.
DY provides excellent personalization solutions for our brand and has significantly increases YOY revenue.
Score 10 out of 10
Vetted Review
Verified User
Improving our user's discovery and purchase journey by delivering highly personalized product recommendations and building personalized use cases aimed at increasing conversion and revenue generation.
  • Product Recommendations
  • Onsite campaign targeting
  • AB tests
  • Reporting, especially in case of multi-country websites
- Product recommendations: easy to set up, ab test, tweak, personalize, create learnings, continuously optimize - Out-of-the-box solutions: huge amount of inspiration for any kind of campaign, based on ready-to-use templates that can be activated very quickly - Targeting possibilities - Last but not least the quality of support, customer attention, involvement and participation of the Dynamic Yield team to build truly successful use cases with us customers
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield to personalize the consumer experience on our European websites. It allows us to quickly deploy scalable campaigns across multiple countries and brands to offer our users a more tailored solution. Use cases range from product recommendation to campaign targeting for granular audiences and dynamic content -- always with an eye on quick iteration to optimize for our key metrics. The flexibility of the tool and the support of the team have been fantastic and instrumental in making our onboarding and ongoing use a success.
  • Product recommendations
  • Audiences and targetting
  • A/B testing
  • Even more powerful built-in reporting
Well suited: Fast prototyping and campaign iteration. Less well suited: Can't think of any
Sidonia Șerban | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
we use it for personalization, but also to optimize our website from a UX point of view; Through user testing, we found that our website is "standard" so we are looking to optimize the design and usability; Also through user testing, we concluded that people are looking for more personalization
  • Deep Learning Strategy helps us recommend products tailored to the customer's needs and motivations
  • The Online Support and account manager Klaudia are extremely helpful in providing us with support when we get stuck implementing experiences and Klaudia always brings new ideas to the table
  • the templates provided by Dynamic Yield are easy to use, for example, social proof ones and that gives an easy alternative to testing something super fast
  • bought together strategy works poorly, I usually end up getting one of the fallback strategies
  • I can't move between variations when previewing on my iphone
  • multitouch doesn't allow for different targeting options
using Dynamic Yield to create shop the look carousel, social proof testing, personalization using affinity and deep learning
Adriana Scala | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield currently across our web apps for the NOW proposition across GB, Ireland, Austria, Germany, and Italy. We acquired Dynamic Yield with the initial requirements of A/B testing, out-of-the-box templates, and recommendations that would help us drive the business needs forward and propel us to where we hoped to be in terms of personalization across our sites.
  • Frequent, high quality contact time with the DY team
  • Simple, intuitive UX on the platform
  • A problem-solving attitude in where no ideas are bad ideas
  • The ability to label multiple campaigns at a time on the Campaign dashboard by multi-selecting them - would be really useful for me!
  • lots and lots of saving is needed on every campaign
  • I'd like to see cookie targeting for API campaigns
I've only used Dynamic Yield across Web Apps, and haven't utilized the product feed/recommendations due to the nature of the business having only a handful of products. But I've found it allows for reactive, creative campaigns to go out on the fly, and the amount of templates provides real autonomy for teams less experienced in working with tech teams or writing code. Using Dynamic Yield is well suited to teams with business users that are keen to see constant momentum, and be able to test concepts that would usually take a lot longer through development.
Ben Blanki | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield for recommendations AB Testing and also a variety of tools. We are "heavy" users as we use many features and also moved almost all the functionalities to the backend. After working with a few alternatives I found Dynamic Yield as a super useful tool with many relevant functionalities
  • recommendations
  • ab testing
  • personalisation
  • customer support
  • front end
  • speed
I'm having a great experience with the recommendations engine and a variety of strategies. Also, we use a lot of the AB testing capabilities and the option to work with custom audiences.
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield to personalize and optimize the shopping experience. To do this, we create segments that we later use to target specific users and show them more relevant content or product recommendations. We test each use case to make sure it brings us more engagement, and we rely on data-driven decisions. We leverage personalization along the entire customer journey. Without Dynamic Yield, we would lose a lot of revenue!
  • ) Provides potential targeting opportunities based on machine learning
  • ) As part of an A/B test, it provides information about statistical significance
  • ) Many things are explained on the platform, so it is easy to understand all settings
  • ) Very good availability of DY employees for questions
  • ) Quick Win Mailings would be helpful to exploit the potential of the tool even more in the Daily Work.
  • ) That multiple users can work within a campaign without overwriting each other.
  • ) More concrete reporting at the variation level, especially for recommendation campaigns.
  • ) Saving an additional stylesheet that can be used when a new default template is used, e.g. font, font style, etc.
If you want to offer your users a personalized shopping experience, which meets their interests of the user, you have found a great personalization solution with DY. The handling is very easy and the impact is huge.
Score 10 out of 10
Vetted Review
Verified User
We use Dynamic Yield’s recommendation algorithms, testing, and audiences to deploy experiences on our platform to help our customers more quickly find the merchants they’re looking for with personalization and recommendations that nudge them into placing orders.
  • The platform itself is very intuitive and easy to use
  • Algorithmic performance
  • Audiences - lots of flexibility and control
  • Dynamic Yield is excellent for powering recommendations, personalized experiences, testing, and optimizing those experiences across channels including the app and web. Though Dynamic Yield has CDP-like capabilities, it’s not a pure CDP, so I’d recommend using another platform for that. That being said, Dynamic Yield does allow you to onboard data from pretty much any third-party source, as well as push audiences to third-party ESPs and media platforms.
We’re running on a Single Page Application, so we were looking to partner with a technology vendor who can seamlessly integrate with SPA environments and allow us to dynamically modify, test, and personalize various elements on our app screens. Prior to Dynamic Yield, we were working with Optimizely and encountered huge challenges integrating with our SPA infrastructure.
Score 9 out of 10
Vetted Review
Verified User
We currently use Dynamic Yield to help personalize our website through different experiences and product recommendation modules. The algorithms are constantly updating, learning more about our customers and providing insights into buying patterns based on anything from operating system to geography, to weather patterns and frequency of site visits. Dynamic Yield is used to generate smarter product recommendations and also to provide key messaging and marketing materials at different points in the customer journey.
  • Product recommendations are easy to set up, and powerfully personalizable through either hands on refining or automated A/B testing
  • Customer insights are easy to set up and can be applied retroactively to data
  • A/B testing anything from different graphics to copy to page layouts is easy to set up and implement site wide
  • Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience
  • Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want
  • I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report
Dyanmic Yield is great for creating powerful product recommendations that target any sized groups. The platform also make is easy to modify your website and optimize everything from copy variations to images to multi-touch point campaigns. Creating strategies is easy and it is then a question of selecting the type of recommendation you wish to implement to get the widgets in front of your site visitors.
Score 8 out of 10
Vetted Review
Verified User
I am using Dynamic Yield for personalization and A/B testing site side. Using Dynamic Yield to test new features and functionality to prove out concepts. Using Dynamic Yield to uncover hidden revenue through various out of the box features and custom code updates to target returning and new customers.
  • Dynamic Yield out of the box tools are easy to use!
  • Dynamic Yield provides great use cases and strategies through a customer success manager.
  • Dynamic Yield is easily customizable to replicate your site theme.
  • Dynamic Yield SPL seems a little buggy as my business is on a headless environment.
Dynamic Yield A/B testing is perfect for my business along with personalization tools. Within my organization it is best to prove a concept before implementing fulltime. This tool allows me to have measured success and clear data to bring to leadership.
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