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What is Optimove?

Optimove is a retention automation platform designed to help marketers analyze and optimize campaigns with the goal of reducing churn.

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Optimove is a powerful CRM tool that helps businesses identify customer segments, create marketing campaigns to meet business objectives, …
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What is Optimove?

Optimove is a retention automation platform designed to help marketers analyze and optimize campaigns with the goal of reducing churn.

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  • No setup fee
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  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Optimove?

Optimove is a Customer-Led Marketing Platform. Its solutions ensure marketing always starts with the customer instead of a campaign or product. The vendor states their approach to Customer-Led Marketing can deliver an increase in customer lifetime value. The Optimove platform is powered by: 1 - Rich historical, real-time, and predictive customer data, 2 - AI-led multichannel journey orchestration, and 3 - Statistically credible multitouch marketing attribution. Optimove states they currently provide industry-specific solutions consumer brands including Staples, SodaStream, Papa John's, BetMGM, Betfred, bet365 and others.

Optimove Features

  • Supported: Real-Time CDP
  • Supported: AI-Led Multichannel Orchestration
  • Supported: Multitouch Attribution

Optimove Screenshots

Screenshot of Optimove’s predictive micro-segmentation technology, which powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Customers with similar expressed or implied characteristics and preferences are grouped into dynamic micro-segments, which are the building blocks of hyper-personalized relationship marketing campaigns.Screenshot of Optimove's customized predictive customer model, that reflects the user's distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response history. This consolidated dataset is continuously maintained as a 360° Single Customer View, accessible to the organization as a marketer’s data mart, and used to orchestrate individualized customer relationships across all available channels.Screenshot of how Optimove transforms a digital platforms into personalized experiences with individualized content recommendations from the first visit. This helps to increase a marketing campaigns’ engagement and effectiveness with personalized and timely messaging, and enables users to stay ahead of their audiences' evolving interests by discovering and showcasing the most popular content in real-time.Screenshot of how Optimove empowers marketers to orchestrate multi-channel customer communications, and to create customer-led journeys by combining a distinct messaging prioritization and customer exclusion framework with Optimove’s realtime decisioning engine.Screenshot of Optibot, a relationship marketing bot, which surfaces actionable insights for the continuous optimization of customer communications. By autonomously identifying untapped revenue opportunities within a customer base, Optibot makes it possible to leverage data for ongoing performance improvement on a large scale.

Optimove Video

Optimove x Scientific Games

Optimove Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Optimove is a powerful CRM tool that helps businesses identify customer segments, create marketing campaigns to meet business objectives, and track sales journeys. It offers automated campaigns, segmentation, targeting and more. Users find Optimove easy to use and reliable with excellent service from their Customer Success Manager (CSM).

One of the key use cases solved by Optimove is increasing customer retention. Customers have found Optibot's AI-generated insights particularly helpful in this area. They are also able to create campaigns tailored to different customer segments which raises engagement and encourages repeat buys. Additionally, customers appreciate the customizable data analysis available within the platform, as well as its ability to provide real-time reporting on key performance indicators (KPIs).

Another common use case solved by Optimove is lead conversion. The software's predictive triggers help customers target potential leads in real time with customized messages and offers, making it easier for them to convert those leads into sales. Additionally, businesses can take advantage of the Streams feature which allows them to analyze how multiple campaigns perform together vs. different sets of multiple campaigns or control groups.

Finally, Optimove helps users track campaigns across various channels like website visits, email clicks etc., enabling them to get an accurate picture of how successful their initiatives have been so far. The platform also makes it easier for businesses to set up loyalty rewards schemes based on customer activity and provides detailed campaign testing solutions including A/B tests and multivariate tests.

Overall, users have had positive experiences with Optimove, finding it beneficial in terms of segmentation, targeted marketing campaigns, tracking, and reporting.

Optimove is a powerful customer relationship management software that offers a wide range of use cases for businesses. Users have found that Optimove simplifies the process of creating target groups and filtering through data, eliminating the need for manual tasks such as excel sheets or SQL queries. This streamlined approach allows users more time for creative work and improves their ability to check the effectiveness of promotions and enhance overall business performance. The platform's user-friendly interface is highly appreciated by users, enabling them to easily manage campaigns, gain insights into customer behavior, and automate CRM funnels across various channels. Additionally, Optimove facilitates personalized communication with customers based on specific criteria, leading to improved segmentation, better 1:1 messaging, and enhanced customer retention. Its analytics capabilities enable users to quantify campaign performance and its impact on business, while the software's automation features streamline daily marketing campaigns, freeing up valuable time for other important tasks. Overall, Optimove proves to be a valuable tool for businesses looking to optimize their CRM operations and improve customer engagement.

Users of Optimove have generally found it to be a valuable tool in achieving their marketing goals. They appreciate the automated campaigns, segmentation, targeting and reporting capabilities that help them better understand customer behavior and develop more effective strategies. The fast response times from customer service staff add to its appeal. However, customers also note that certain features can be expensive or buggy. Despite these drawbacks, users find Optimove helpful for increasing campaign ROI and improving CRM related KPIs. The AI-generated insights from Optibot allow them to make data-driven decisions quickly and accurately. Ultimately, users have had positive experiences with Optimove and find their return on investment is worth the cost.

Users of Optimove have found the following pros when describing their experience with the product:

  • Customer service: Customers appreciate the fast response times and personable service they receive from Optimove's staff.
  • Comprehensive package of tools: Features such as Customer Explorer, Segmentation Explorer, Cohort Analysis, Streams, Facebook Integration, Track and Trigger, and Optibot all help businesses identify customer segments, create marketing campaigns to meet business objectives, track sales journeys and more.
  • Increased campaign ROI & CRM related KPIs: Automated campaigns and real-time reports enable users to better understand their customers' behavior, increase customer retention and convert leads into sales – ultimately resulting in increased ROI for their campaigns and higher KPIs for CRMs.

The most common cons or dislikes described by users when using Optimove include:

  • Lack of industry-specific features for certain industries
  • The interface can be difficult to use or learn
  • Some users say that some features, like exclusion and prioritization, are too limited

These cons are commonly experienced because the software can be complex in terms of segmentation, targeting, campaign tracking and reporting.

Users have provided several recommendations for Optimove based on their experiences. First, they recommend taking the time to fully understand the benefits and usage of Optimove, as there is a learning curve. However, once mastered, it can be beneficial in the long run.

Secondly, users suggest considering Optimove as a CRM tool due to its level of support and ease of use. They find it helpful for management, organization, and achieving expected results. Additionally, they believe that Optimove has the potential to expand marketing abilities and cater to the needs of companies in various industries, including gambling.

Thirdly, users recommend making use of the analysis and Optibot tools provided by Optimove for measuring effectiveness. They also encourage utilizing action triggers frequently as a way to automate campaigns and interpret customer data effectively.

Overall, users appreciate Optimove's tools and simplicity of implementation, but they note that it may have limitations in terms of advanced segmentation and multichannel strategies. It is important to ensure data cleanliness, availability, and integration readiness before using the platform. Some users find Optimove more advanced than previous marketing automation solutions but emphasize the need for commitment and comprehensive system integration.

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