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What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through…

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Recent Reviews

Love Mailchimp!

9 out of 10
March 09, 2024
We use it for email blasts. We are an auction house that sells online primarily. We like to email our clients before an auction to let …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Email deliverability reporting (463)
  • WYSIWYG email editor (441)
  • List management (463)
  • Standard reports (459)

Reviewer Pros & Cons

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What is Mailchimp?

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Add SMS Marketing to Your Campaigns to Boost Customer Engagement (2023)

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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

Avg 7.6
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Product Details

What is Mailchimp?

Mailchimp is an Email Marketing and Automations platform for growing businesses. The solution boasts users among more than 12 Million customers around the world who launch, build, and grow their businesses with Its marketing technology, customer support, marketing content and data-driven recommendations. Mailchimp’s marketing platform allows users to get online and start selling, connect with and grow their audience, and create multichannel marketing campaigns across email, social media, landing pages, ads, and websites.

Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica, Mailchimp has 1,200+ employees. In 2021, Mailchimp was acquired by Intuit.

Mailchimp Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Third-party software integrations

Additional Features

  • Supported: SMS Marketing

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Mailchimp Video

Turning clustomers into customers. Email for every customer can be personalized using real-time behavioral data and automated triggers with Intuit Mailchimp, the email marketing and automation platform.

Mailchimp Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Spanish, French, Portuguese, German, and Italian.

Frequently Asked Questions

Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails

Mailchimp starts at $0.

HubSpot Marketing Hub, Mailigen, and Emma by Marigold are common alternatives for Mailchimp.

Reviewers rate Email deliverability reporting highest, with a score of 8.5.

The most common users of Mailchimp are from Small Businesses (1-50 employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 500)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
We use Mailchimp to distribute a weekly email newsletter for approximate 1000 subscribers. We use the newsletter to keep our company's name and services at the top of mind for three different groups of constituents. We add subscribers anytime we engage new potential, future, customers, partners, and internal/external staff members. The goal is for our newsletter to help us (mostly passively) build/extend our network in order to grow the business.
  • Pull in content from our WordPress website.
  • Deliver our content consistently without fail.
  • Maintain a contact list that keeps us engaged with our customers, partners, and staff members
  • Provide the functionality listed above at an excellent price point
  • Provide performance detail on our campaigns
  • Introduce new, helpful features to make the service more valuable
  • Keep us informed of new, helpful features.
  • We schedule our weekly newsletter manually each week, but since we have an exact day of the week and time, we send our newsletter each and every week, it would be helpful if the Campaign Tool/Manager had the functionality to setup a schedule for the whole year or longer and then mark exceptions like for major holidays.
  • Like many websites...the function to "Keep/Stay Signed In" doesn't seem to least for me.
  • It would be helpful if the "Add Subscriber" form provided direct access to enter notes about the subscriber versus having to go back into the contact after the initial add to then enter notes.
For us Mailchimp works really well for us because we have a very simple model. We send a weekly newsletters with a relatively small audience. We don't want to pay for a ton of features we won't use. But we want a solution that just works and is reliable. Mailchimp does that very well. Our plan will scale our plan up as our audience grows or shrinks. It doesn't have hard quotas that force us to pay more than we need to. Mailchimp seems to offer a lot more services like SMS support that we probably won't need, but it is nice to see the company continues to innovate. If we ever need these additional services, it is good to know they will be available.
Score 8 out of 10
Vetted Review
Verified User
Mailchimp allows us to communicate with prospective students on a mass scale, as well as develop personalised 1:1 Lead Nurture campaigns. Through the use of integrations, it has streamlined our marketing and sales processes, allowing the team to focus on the quality of their dialogue with leads.
  • Easy-to-use drag and drop campaign builders
  • Ability to automate lead nurture campaigns
  • Helpful reporting tools to guage campaign performance
  • Data integration with other platforms
  • Better contact/list management
  • Option to permanently unsubscribe a contact from all lists
  • Streamline the features, which can be confusing to understand
Mailchimp has allowed us to automate email campaigns to our database, reach large groups of leads through mass emails and customise content to specific audiences.

It is an easy-to-use platform and is helpful in producing quick, design-friendly communication

The reporting also provides insight into which content performs better than others and supports optimisation efforts.
Score 9 out of 10
Vetted Review
Verified User
I use Mailchimp for both promotional purposes and for monthly newsletters, information, etc. Mailchimp allows me to sort and filter through my subscribers so that I am able to send specific emails that target various customers. In addition to being a great way to communicate with my clientele, it also serves as a sort of database because of all of the options to put people in different audiences, tag them, etc.
  • The tags and groups are very helpful in maintaining a database for my clientele.
  • I find the landing pages optimal for running ads on Facebook, Google, etc.
  • Being able to create segments easily is a great benefit.
  • Duplicating journeys for different audiences- the content does not transfer over so I have to make templates for each email rather than just duplicate the journey as a whole.
MailChimp is very helpful for sorting out specific groups to send emails to, and it's one of the only services I use that allow the "negative" tag or group. Example: when creating a segment, I can select clients who are tagged A, and are NOT tagged B. I use this feature a ton, and I even find myself creating a segment in MailChimp and then exporting it to other service providers (EZ Text) that don't offer this option.
Loana Alonso Nava | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Mailchimp apart from the herd are its user-friendly email builder, insightful analytics, and seamless integrations. This versatile platform lets us craft visually arresting emails with ease, dissect open rates down to the nitty-gritty, and sync data across your digital ecosystem.
  • Mailchimp A/B testing shines when refining emails for maximum engagement.
  • Test different subject lines to pique curiosity. Pit pithy preheaders against long-form teasers.
  • Even switch up send times to catch readers at their most attentive. With insightful open rate data, you can iteratively optimize each element.
  • Mailchimp's dated interface can feel clunky at times.
  • Its pricing tiers may also make it a pricey choice for startups watching their bottom line.
  • And occasional server hiccups, though rare, can temporarily disrupt workflows.
Rapidly rotating promotional offers may overwhelm testing insights. And for omnichannel marketers, standalone emailing tools like Mailchimp have limitations versus unified solutions like HubSpot or Marketo. But for most businesses, Mailchimp's unmatched arsenal of audience insights makes it email marketing's holy grail.
Score 5 out of 10
Vetted Review
Verified User
I use Mailchimp to send quarterly newsletters to my subscribers and for targeted communications to participants that sign up for events. It ensures that our subscribers stay informed of our upcoming schedule of events.
  • API integration within a vast ecosystem of applications
  • Flexible contact customizations
  • Campaign performance and subscriber open/click through reporting
  • Email template design on free plan is very limited
  • Commercial starter plans are very cost prohibitive
  • Features that were freely available were taken away over time and made paid capabilities
It’s good for larger organizations that can pay for the subscription.
March 09, 2024

Love Mailchimp!

Score 9 out of 10
Vetted Review
Verified User
We use it for email blasts. We are an auction house that sells online primarily. We like to email our clients before an auction to let them know what kind of items will be featured at auction. We also use it to let our customers know that we are accepting consignments.
  • email blasts
  • contact record keeping
  • dashboard interface is easy to use
  • I wish that if we want to tag a group of people, it won't exclude them if they were already contacts. We have the same customers purchase in multiple auctions
  • more templates that are widely applicable for various types of businesses (for instance, there have been templates I'd like to use, but they were SPECIFICALLY geared towards men's clothing or something like that)
  • easier IT troubleshooting navigation, such as, certain clients not receiving our emails blasts from Mailchimp because of their, what I call, "old-people email spam blocks." They don't even know their email blocks incoming emails from us much less how to fix it.
It's pricing is comparable to other companies we have either used or researched using. I love how easy it is to put together an email blast and to be able to come back to that template and edit it for future use. It is a great way to invest in marketing for your small business.
February 27, 2024

Not a Mailchimp Fan

Score 3 out of 10
Vetted Review
Verified User
We used Mailchimp for email marketing over several years.
  • Getting signed up is easy
  • Has good templates out of the box
  • Designing custom templates
  • Navigating the account
Mailchimp is a great email marketing tool. Our issues with the platform relate to how difficult it is to close your account when ready. Not only is there not a clear way to cancel your account, you cannot close your account if you have contacts in the platform even if you are not sending emails. In my experience, customer support is not helpful when you are trying to close your account. There was very little documentation on how to close the account and what was required to close the account.
Score 9 out of 10
Vetted Review
Verified User
We're a market research organization who uses Mailchimp to communicate with our database of research participants. We send out updates concerning new or upcoming research projects, we send out newsletters and information update requests. We often use outside software for our surveys but when they are not complicated, we'll launch surveys within the platform and then use the reporting capabilities within Mailchimp.
  • Mailchimp makes it easy to maintain a clean database.
  • It's very user-friendly for designing campaigns.
  • It's easy to link email campaigns to social media campaigns.
  • Address field should be optional. You should be allowed to enter just a city or zip code and not have to enter a character for every possible field.
  • Training and help videos would be nice.
  • Less prompting to upgrade your account.
Mailchimp is well suited to staying in contact with a database of people who have opted in to receiving communication from you. It is not well suited to cold email outreach.
Score 10 out of 10
Vetted Review
Verified User
We often need to send out email messages to large groups of recipients. When we've attempted to do this through Outlook or Gmail we've run into problem with server limits. Mailchimp solves this problem and makes the mass emailing process easy. Emails we generate through Mailchimp are also far more visually appealing than those we've made via other platforms.
  • Use of merge tags for message personalization
  • Scheduling messages ahead of time
  • Creating visually appealing messages
  • Modifying the fields in the message footers could be more intuitive
  • Help tips when hovering over various settings would be helpful
Mailchimp is great for sending messages to many recipients at once without overburdening your mail server or risking damaging your domain reputation due to overzealous spam filters. The merge tags feature allows us to personalize and customize each message in many ways. The ability to schedule messages well ahead of time is a huge plus.
Score 9 out of 10
Vetted Review
Verified User
As a marketing coordinator I use Mailchimp to send out EDM's to our clients and data base of agents. This could be on topics such as new projects, current H&L offerings, promotions and general news letters. I like the drag and drop function when building emails and how easy it is to pick a segment to send to. It can be a bit glitchy when copying in large blocks of text from another source but it is fairly easy to work around.
  • Easy overview of campaign results
  • Drag and drop function to build EDM's
  • Easy to invite others from your company to create their own profiles and collaborate
  • Great overview of campaigns in the campaign calendar
  • Formatting pasted text from another source when building an EDM can be glitchy. I currently have to reformat the whole block of text to something else completely and then back to the font and point size I want.
  • The line/space block in EDM builder isn't reliable. I always have to send many test emails to myself to check how big the space is between modules and adjust then send again.
  • The landing page builder is good but sometimes hard to get right in terms of size of images and spacing. Especially the footer.
It's a great tool for someone just starting out, either as a beginner in marketing or for a small business. There are so many great reading resources on Mailchimp's own web page that teaches you about Mailchimp itself and also general marketing. Even if you are just on a free plan you can take advantage of the many educational articles.
Jesse Sumrak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use Mailchimp with some of my website/startup projects because of its generous free plan. It gives me plenty of space to build up my email lists before committing to a plan. It's easy to use, and the dashboards and user interfaces are super easy to use for marketers or even those brand-new to email marketing.

As of now, we use Mailchimp for its list management, signup forms, welcome emails, and basic newsletters.
  • Easy to use
  • Generous free plan
  • Pretty campaigns and templates
  • Too many features
  • Scope far beyond email marketing
  • Pricey for small campaigns
Mailchimp is perfect for small businesses that want to scale their email lists and get started with email marketing. However, it tries hard to be a one-stop-shop for everything, but it really only does email marketing exceptionally well—the rest is "meh," which means it really should just be an email tool, and you'll need to use other tools to supplement the rest of your marketing needs.
Score 8 out of 10
Vetted Review
Verified User
We use Mailchimp to send out mass communication. We also build email templates that we are able to operate as blogs with the HTML code!
  • Communicate to Mass Audiences.
  • Email Templates have multiple purposes.
  • Drip Campaigns.
  • Speed up their website/upgrade their server.
Mailchimp has a very user-friendly layout. It is easy (even for a beginner) to get and design emails, build drip campaigns, etc. It has a very easy sorting system with folders, so you can categorize emails that have gone out, which is super convenient for going back to see how something did before replicating it.
Score 9 out of 10
Vetted Review
Verified User
We are utilizing Mailchimp as a way to communicate with our donors during the fundraising process. It is essential for us to be able to reach out, share about our project, and give ways for the community to support our mission.
  • Formatting
  • Linking to our websites.
  • User friendly.
  • I have not found many issues.
I think people would be able to utilize the Mailchimp program well. It lends itself to those who have no experience in this area.
Adeeb Siddiqui | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Mailchimp has given a significant boost to our customer engagement and brand awareness. It is terribly amazing with its powerful analytics & well- designed templates that are also optimised for mobile devices. It has substantially helped us to strategise & fast track our email marketing approach. The email builder allows us to drag & drop the elements, themes, text and create unique & and relevant mailers in a professional style.
  • Free to use
  • Robust Automation
  • Simple Interface
  • Detailed Analytics
  • Customer Segmentation
  • Limitation on advanced features in free plan
  • Lacking customer support
  • Learning curve
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Score 9 out of 10
Vetted Review
Verified User
Mailchimp is mostly used for massive edm campaigns. It's the most cost effective tool for us when sending over 5k emails at once.
The drag and drop modules allows our team to work on different comms at the same time, without having to rely on a specific design or having to wait for someone to code it.
  • Drag and drop module
  • Audience management
  • Marketing automations
  • Landing design module could be more complete. It's very limited.
  • The Sales tool is good for very small businesses
  • The reporting could be more complete
It's a great tool for anyone who needs to start with marketing email campaigns and automations. The predictive segmentation comes very handy when foerst starting to know your audience. Customer support is great and are willing to help anytime.
February 07, 2024

Great tool

Paula Petroni | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I use Mailchimp for newsletters promoting our design firm services, updates, and Case studies.
We can deliver mail with our design to a database that we can filter into different audiences.
  • easily integrates HTML design we have created
  • custom templates saving
  • campaign setting is user friendly
  • segmentation
  • Contact import from CVS or Excel files as fields don't match that easily
  • Add features for free or low-price plans
  • IA to import contacts smartly
If you need to have an organized database to send emails to regularly.
If you seek design flexibility.
If you want robust analytics.

If your budget is too low
If your database can be handled manually (as per its small size)
Score 7 out of 10
Vetted Review
Verified User
Mass emailing. Specifically, newsletters, bulk client notifications, updates from our business.
  • Building a beautiful email
  • Reporting on email engagement
  • Reliabiity
  • Email builder could have more features included.
It excels in bulk emails and reporting on those.
Score 1 out of 10
Vetted Review
Verified User
We use it to send a newsletter and manage subscribers.
Now that it is owned by Intuit I really can't recommend it for any scenario. In my opinion, it seems most popular among those who lack technical skills and go for the easy option.
Score 5 out of 10
Vetted Review
Verified User
Mailchimp is a fine email marketing platform if you want to implement simple email marketing. Things like simple newsletters or basic autoresponders. As soon as you start getting into more complex automation, Mailchimp is lacking. The journey builder doesn't have enough branching ability or trigger abilities, and the automation that can be built is relatively basic.
  • Email Marketing.
  • Auto-Responders.
  • Integration
  • Automation Journeys.
  • Attribution Tracking.
Mailchimp is a great tool for basic email marketing. It is affordable and doesn't break the bank. For small businesses that are simply looking to send a monthly newsletter, Mailchimp is a great option. For anyone looking for a more integrated tech stack solution, there are better tools out there.
George Bounacos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We publish two weekly newsletters that we fulfill through MailChimp. The list management functions work perfectly fine. People are to sign up or change their preferences without issue. We never get non-delivery complaints, and that's a big deal.

Mailchimp is a rock-solid performer in the basic functions of getting a newsletter into subscriber email boxes, which is all we use it for, and that's why we haven't really considered alternatives in so long.
  • Basic contact management
  • Fulfillment
  • Basic, one-click poll functions
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Content heavy newsletters like ours that run 750-1,000 words seem more suited to other, new platforms. Everything from the way that onboard hints try to cut wordcount to the editing pane and email layout being two separate items makes using MC difficult.

Integrating with top companies in different space would be a no-brainer. When I briefly tried one of MC's competitors, I was stunned to see it offer a one-click import into WordPress. Automatically publishing to social media would also be a nice benefit.
Score 8 out of 10
Vetted Review
Verified User
I use Mailchimp for e-newsletters to keep in touch with customers. Also used to promote upcoming events and special contests. Need to keep top of mind and share info about new things with our list of past customers and those that just signed up for more details. Also reminders that an event is coming up soon.
  • Templates make it easy to copy last email campaign and edit
  • Helpful to be able to resend last campaign to people that signed up after that
  • Editing the templates is easy to do
  • Sometime the photos don't show up correctly
  • Some metrics that would be helpful are in higher paid tiers, irritating to see suggestions then they don't show until you pay more (title suggestions)
Good place for businesses new to email marketing to start. Easy to grow your list and add more. Gives you some stats on open rates, etc. Easier to use with templates for the less tech-savvy
Lisa Reinhart | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Mailchimp to send community newsletters and marketing related materials (non business docs). It works well for us because it is a light lift in training, allows us to connect other products that we use and we can easily send out nice looking pieces. We really needed a product that our volunteer board could use to engage with our members and encourage involvement in events like parties and get togethers but also work to set up things like neighborhood clean up days.
  • Manage mail lists, opt ins and opt outs
  • Provide basic deliverability reporting and allow for resends
  • Is really easy to train a basic user
  • There isn't a lot of flexibility in templates - so sometimes we have to be creative to make them work
Mailchimp is ideal for a small non profit or a small business just getting started. It lets you reach your audience and stay within the parameters of compliance (which many aren't aware exists). However if you are really interested in getting into the weeds and using things like audience segmentation, variable content, lead journeys etc - you need to either invest in a higher level version of MC or look at alternative products. Email Marketing Matters!
October 18, 2023

MailChimp review

Score 8 out of 10
Vetted Review
Verified User
We are using Mailchimp for email marketing and website automation. Using its drag and drop editor, the marketing team and the customer teams are able to quickly create responsive email designs and then blast it to the relevant audience by quickly uploading database of audience emails into the platform. The platform is very easy to use and offers deep analytics capabilities. Similarly, we use it to create landing pages for the campaigns and test and analyse their performance.
  • Responsive Email Design
  • Email marketing and analytics
  • Webpages creation
  • Database management and cleaning
  • Form management
  • Customer support is not at all active
Very well suited to quickly create and launch new email campaigns, build responsive designs and test them. It is also very easy to build pages and start active campaigns to generate more buzz and leads.
Faisal Darbar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Mailchimp as my primary email marketing tool. For small business startups it may not be possible or within the budget to invest in email marketing when they are not confident of the ROI. Three plan of Mailchimp addresses this specific problem where users can start free and pay as and when they grow bigger. Mailchimp let's me integrate a mailing list on my website where I collect email addresses and then send our newsletters to those who would like to follow my business.
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
  • I have not faced any issues with Mailchimp recently. But, when I just started out with them the main issue that I had faced was that they simply banned my account thinking that I was a spammer. I could not get in touch with them and there was no way that I could have my business email which I had purchased up and working with them. I am not sure whether this should be categorized as a negative point but nevertheless, I thought I'd mention it.
  • Another area where Mailchimp could improve is that they don't have a good plugin for WordPress. We need to rely on third party shady plugins which do a better job and at the end of the day, this is not good practice considering website security.
  • Lastly, they are now getting into all sorts of other features such as CRM and what not, they are not keeping things focused and simple. They could improve in this area by making the portal a little more intuitive of the added capabilities of the platform.
Well for me Mailchimp is the go to email marketing tool. If you are a startup business looking to get into email marketing and you have a mailing list with less than 2000 subscribers, it it a great place to start. You could however look at the capabilities of other service providers in case you have a much bigger mailing list. Having said that one important reason why I would recommend Mailchimp over many other service providers is their policy on spam. They maintain things so that everything works as expected for the genuine businesses that just want to connect with their subscribers genuinely.
Score 7 out of 10
Vetted Review
Verified User
Our company’s marketing professionals use Mailchimp to send out email campaigns, mostly for cold outreach and feature updates. we also use it to send out quizlets and interactive standalone modules which we have integrated with outside platforms for. since the primary users are non-technical they tend to rely on myself as a technical assistant for getting automation and integration stuff set up.
  • campaign management
  • access control
  • content development
  • automated workflows
  • confusing UI
  • KPI visibility
Mailchimp is better for more vanilla marketing campaigns which don’t require much special logic or business requirements. for more complex workflows i would recommend another tool.
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