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What is Ziflow?

Ziflow online proofing creates a single source of truth and streamlines the review and approval process for creative content to deliver marketing projects faster for agencies and brands.

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Ziflow Review: Ziflow Streamlines The Proofing & Feedback Process By Hosting It in One Place
Ziflow Review: How Ziflow Promotes Collaboration Between Teams
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Entry-level set up fee?

  • Setup fee optional
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $199 per month
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Product Details

What is Ziflow?

Ziflow is a creative workflow platform that enables agencies and brands to deliver creative work while streamlining feedback on any creative asset from concept to completion. Customers include Showtime, McCann Worldgroup, AWS, Weber, Specialized and Dupont. Ziflow was founded in 2016 and serves thousands of customers across the world. Ziflow has team members in the US, UK, Poland and South Africa.

The solution includes ZiflowAI, a chatbot that can drive review and approval processes forward. More information about ZiflowAI:

Ziflow Features

Online Proofing Features

  • Supported: File sharing
  • Supported: Annotations
  • Supported: Version management
  • Supported: Approvals
  • Supported: Templates
  • Supported: Mobile application

Ziflow Screenshots

Screenshot of Ziflow streamlines feedback on any creative asset from concept to completion so creative teams can deliver work, faster. With markup tools, stakeholders of all abilities can circle, highlight, draw, point, and overall produce feedback that doesn’t leave creatives guessing.Screenshot of For creative teams that constantly repeats tasks when setting up review workflows, Ziflow’s workflow automation and templates are available.Screenshot of Users can see different versions side-by-side to compare changes to a project over time, and automatically highlight version differences, all the way down to the pixel with the auto-compare capability.Screenshot of Frame-accurate commenting on video and motion projects. Feedback can be viewed on a specific video frame to remove any chance of confusion. Ziflow Safe Zones are used to make sure crucial content remains in-frame on every device, and to see likely cut-off points at industry-standard aspect ratios. Users can review projects from a web browser on any device - no app download is required.Screenshot of To approve creative content on the go, Ziflow has added support for review on mobile devices. Team members can access proofs via proof notification emails on their devices. Comments and decisions can be made via the device's native browser, with Ziflow's HTML5-based Proof Viewer.Screenshot of ZiflowAI: Creative collaboration, powered by artificial intelligence. Get the creative spark your project needs with ZiflowAI, a chatbot designed to drive review and approval processes forward.

Ziflow Videos

Ziflow - Creative review and approval--but faster
This video from Ziflow recaps some user statistics and new features added to the platform in 2022, and offers a sneak preview of where Ziflow is going in the next four quarters.
A video about Ziflow's newest product capabilities and functionality that help teams to collaborate, maintain a higher level of security, and avoid mistakes that could damage their brand. New features include: - ZiflowAI, artificial intelligence that’s built into Ziflow’s Pro...
 Show More

Ziflow Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web
Supported LanguagesGerman, English, French, Japanese, Portuguese, Chinese (Simplified), Chinese (Traditional)

Frequently Asked Questions

Ziflow online proofing creates a single source of truth and streamlines the review and approval process for creative content to deliver marketing projects faster for agencies and brands.

Ziflow starts at $199.

PageProof, Adobe Workfront, and Wrike are common alternatives for Ziflow.

Reviewers rate Implementation Rating highest, with a score of 9.1.

The most common users of Ziflow are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 216)
Companies can't remove reviews or game the system. Here's why
Jennifer Wilde | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Ziflow is an integral part of our creative production process - it allows the marketing department to interface with other teams to get feedback on deliverables easily. We have used Ziflow for sell sheets, web pages, brochures, videos (instructional and marketing), and other collateral.
  • Best feature: side by side version comparison.
  • Commenting: easy to add and to include multiple instances in one comment.
  • Sharing proofs inside and outside the organization.
  • Comments with instances that span multiple pages force you to zoom out, which can be rough on multi-page proofs. We end up making a comment on each instance for ease of review.
  • Maybe it is in there, but I would love to be able to upload a new version and review/make comments before any of the other reviewers can see it—to double-check for errors. Maybe there is a verification stage first before releasing it to the other reviewers.
Honestly, Ziflow works equally well for web pages, videos, and PDFs.
Score 10 out of 10
Vetted Review
Verified User
We use Ziflow for product proofs, it makes file sharing and editing very easy.
  • Proof sharing
  • Easy uploading
  • Easy commenting
  • Product Archiving
  • Better search engine, search not being case sensitive so I can find proofs easier
  • Work/ task tracking function added
  • Reduced cost for using
Ziflow is well suited to anyone and or business that needs to comment, document or edit multiple proofs and versions. You're able to keep it all in one place.
Score 9 out of 10
Vetted Review
Verified User
I use Ziflow as a proofing tool for marketing deliverables across social, web, email and print, including our seasonal catalogs (200-500 pages). Ziflow has allowed our team to get feedback from cross-functional teams all in one place. We can organize feedback and communicate with team members all within Ziflow. Since I design many of the deliverables or am giving direct creative feedback, this makes everything streamlined and clear to me and my team members.
  • Comments in proofs: You can tag them, copy them from version to version, resolve them and comment back. All of this is super simple to use.
  • Workflow Templates: Setting up a workflow that automatically pushes the proof from stage to stage following a pre-determined timeline. Also, locking stages or proofs when a deadline has come or decisions has been made.
  • Proof Organization: Being able to organize proofs in folders, locking or archiving them when you are done with them. Keeps this organized and clean when looking for proofs.
  • Connecting to Asana: This may be a company thing that we have not figured out. We used to have the two systems communicating with each other but we haven't been able to get it for some time. I wonder if that can become easier.
  • Uploading Proofs: Since the new version, there is so much clicking that has to be done with add messages to proofing stages and many sections. It's hard to click through it all and it feels like it takes longer than it did before.
We work with a lot of cross functional teams, so it is nice to have them review things on their own and provide feedback all in the one place for our team to review. It helps cut back on meetings and emails full of feedback that gets lost. This is especially helpful when we are working on our catalogs. We do reviews on Ziflow all the way from rough layouts to proofreading.
Score 8 out of 10
Vetted Review
Verified User
I use ZiFlow in my day to day activities. It is essential for my workflow since I require real-time feedback as a Production Artist. ZiFlow allows me to upload my work in various formats for review and gives the reviewer the ability to provide detailed feedback with all its tools.
  • Easy Uploading
  • Ability for reviewers to give detailed feedback
  • Combining Proofs across different formats is useful
  • Good folder structures
  • templates for review structure are helpful
  • navigation
  • better hyperlinks
  • less choppy playback on videos
I would recommend ZiFlow to anyone who needs multiple assets reviewed by multiple parties. For me, ZiFlow allows my work to be reviewed by multiple people. They can reply and comment on the proof and to each other. They can also tag each other which takes over my role as the middle man. I can also choose to stay in the loop throughout this communication with customizable e-mail alerts.
Score 10 out of 10
Vetted Review
Verified User
We use Ziflow to upload proofs for our proofreaders to proof. We also use it for client feedback (our team members jot down the feedback through their accounts during or after meetings). Having the review process from various employees in one program keeps everything organized and flowing smoothly. In my experience, the staging function also contributes greatly to this as you can have one stage for an internal review, another for proofreading and then a final one for client.
  • If your filenames are organized, the search function is a dream.
  • I think the staging function makes it handy to keep things moving once one party approves.
  • I think the templates are great for adding multiple people to proofs automatically.
  • After big design overhauls, maybe instead of highlighting new features, old ones that may have been moved could be highlighted.
  • Sometimes emails are a bit slow to receive but that could be a problem on our end.
Ziflow is a great program for all our proofing needs. Creating a proof is as easy as dragging it over. To add someone, you can just start typing an email and it'll pick up from an address book and you can click the name. You can also add multiple people to one tag and have them all added at once to a proof. You can also create templates with people already added to various stages to really speed up the process of adding people to proofs. The stage function itself is also great for having multiple approvals from multiple stages instead of creating new proofs after each person approves.
Josh Nathanael Walker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I use this software, for proofing and for creative review. this software helps me make sure that Everything in the decks that i send is correct and approved and up to par for clients review. I also use this software to send animations and mp4 files through for approval for clients.
  • File management
  • Being able to download Files
  • All to review and leave comments and approvals
  • The speed of upload and downloading proofs
  • Being able to retrieve password easily if forgotten.
  • when choosing to update the structure , the layout could be adjusted
  • switching the owner selection more prominent
  • Lockout time could be a bit shorter if tying to sign in
- Its easy to give feedback. Zflow gives tools in which your able to point out what needs to be adjusted and what looks good
- the capabilities of proofing videos able to pause videos and give feedback.
- its an easy to use interface that allows uploading proofs and tagging people in easily
Score 10 out of 10
Vetted Review
Verified User
We use Ziflow as a proofing tool in advertising. We have proofs that require many levels of review (proofing, QA, creative, accounts) and we use ziflow to keep it all organized.
  • Creates steps for review to automate the approval process
  • Uses annotations and notes to make edits easier to understand
  • Gives the ability to create multiple proofs and keep it organized within the interface
  • Sometimes the site can lag when uploading large files
  • The new interface is a bit hard to navigate
Ziflow is a wonderful tool for me, I upload a proof, add all necessary people in stages for review and it takes the burden off me to send it to all appropriate people each stage. The annotations make creative comments more clear and I can check off each one as I complete them.
Score 10 out of 10
Vetted Review
Verified User
I use Ziflow for creative collaboration on key pieces of content that need to go through a medical, regulatory, and legal review for a pharmaceutical company. The product allows for swift feedback, repository of feedback, proof/version control and electronic signatures. Very versatile tool...easy to use...and cost effective....solid value.
  • Manage proofing process
  • Version control
  • Support from the company on account training
  • Better baseline layout of tool- can overwhelm at 1st with all the tools it has
  • Organized training modules by topic
  • User forums
Great when you have a lot of creative approvals to manage with many decision makers and to keep versions in control- nice safety and security to the tool. Account team is outstanding....
Score 10 out of 10
Vetted Review
Verified User
The whole organization uses it for sending proofs to clients and receiving and managing feedback and changes, keeping projects on track. The designer uploads and sends proofs to clients and then the admin monitors it for feedback and approvals. It helps speed up our workflow and keep track on which stage the proof is at, the deadlines and automations help to reduce follow ups from out to do list.
  • Excellent markup solution on proofs
  • Email notifications
  • Cost
  • Ease of us
  • Good UI
  • Other options for notifications
  • Lowers costs for small organizations
  • Download PDF with feedback as comments on PDF
Great proofing software and I have tried many of them, great for easily sending files to clients and collecting feedback. It is well fitted for sending designs (print and web) for review to clients, especially when there are multiple stakeholders involved as they can all easily look at the same file and make comments simultaneously. It could also be used for in-house approvals and reviews.
Rachel Reams | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We create digital renderings and upload the drafts to Ziflow for clients to review and make edits. A problem we have is only with the live tours, as an extension needs to be downloaded, and some clients don't like that. Other than that, it is a relatively easy platform to use. I find it best to create folders and share the folder link with the client so that they have a place to find all their drafts/proofs.
  • Compare mode for different versions
  • Easy editing capabilities that show where the edit needs to be
  • Easy to export and review edits
  • Easy to upload new versions
  • live site editing and possibly showing a small snippet of the screenshot in the comment section so others can see if a comment they had was already made.
  • It would be really great if there was some nudges the first time someone used the platform. Pointing out where to make edits and then comparing them more. Just a quick walkthrough.
  • I would love to be able to use the platform to collect material from the client for internal review.
We create digital renderings; it is perfect for still renderings or floor plans to review and make edits. A challenge we had was clients not being able to tell what the changes have been, but Ziflow's compare mode has eliminated this, and it's very clear what changes happen. However, sometimes, we change the overall lighting to a rendering, and when using auto-compare, it makes the entire new version all red.
Score 10 out of 10
Vetted Review
Verified User
We use Ziflow to help our studio and our clients manage the process of accurately reviewing and approving packaging designs and artworks for fast moving consumer goods. It acts as a single location where all project participants can add comments, submit and clarify queries and enable clear decision making in a timely manner. Before Ziflow, managing all the comments, queries and approval that came thru via email, phone calls, etc. was incredibly time consuming. Ziflow gives the project team a lot of that time back!
  • Simple and user friendly interface with little if no learning curve.
  • Accurate and specific change requests are especially enhanced when using the markup tools.
  • Nice to be able to assign who the decision maker is and also be able to change project participants easily, like when someone goes on holiday or sick leave.
  • SOCD (sent, opened, comment, decision) progress indicators provide an awesome 'at a glance' view of project participants activity.
  • Email notifications and integration with Asana is brilliant.
  • Sometimes when you have proofs that may have names that are similar, it can cause issues with integration on Asana.
  • Not often, but at times it can be slow to update Asana (but could be due to Asana or slow internet)
  • It would be good to be able to upload batches of files in one go without them becoming one file. (not sure if this can already be done and I missed this feature)
  • Make it clearer for users to make sure their comment or change request is captured and saved.
Being able to track who made what decision and/or comment and also when is vital. Also by removing any ambiguity on change requests, especially when using the markup tools, means even the most complex changes are clear and we can proceed with confidence to the next project stage. It is also nice to be able to upload a file to assist with comments and what they specifically refer to.
Score 8 out of 10
Vetted Review
Verified User
We use Ziflow to collaborate with internal and external stakeholders on documents. We primarily use it for proofreading presentations, assets, etc. for grammatical accuracy before sharing with clients.
  • Organizing files
  • Ability to make comments when proof reading / editing
  • Room for improvement when viewing any edits / being able to download the edited document
Ziflow is a great tool to use when collaborating with internal and/or external parties on editing large documents. We hire freelancer proof-readers to review important files, that way we're clear of any grammatical errors before sharing with Clients. Outside of proofreading, I haven't had to use other features of Ziflow much, but I would love to learn other ways to incorporate it in our everyday work flow!
Score 8 out of 10
Vetted Review
Verified User
Used to work with clients for design iterations and approval. Allows communication and tracking of designs within our organization.
  • Manages workflow
  • Keeps records of approvals and rejections
  • Keeps track of design iteration for comparison
  • More flexibility and stages in workflow
  • More visibility of folders to users, without added licenses
Good tool to use, but you need volume. You may need to change your process to match Ziflow's capability
Nicholas Airey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Ziflow is used for our company as a proofing system. We run our creative through there to allow team members to view, markup, and make decisions on a current project. This system allows us to streamline the process of teams reviewing creative therefore giving a digital platform for multiple users to allow their input to be heard on a project. We find that having a waterfall effect between departments and the workload is the best way to use Ziflow.
  • User Friendly
  • Insightful tools for marking up
  • Easy development of routes
  • Waterfall effect of timing
  • Digital projects like banner ads and mp4
  • Notification system
  • Integration training
Ziflow has been great when routing print projects, meaning things going to a print house but can also be used in a digital PDF platform. Ziflow has allowed our organization to move through work at a fast pace and involve multiple teams in the creative process. Ziflow gives all the teams the access to let their voice be heard during content development and decision making of a projects life.
Kelly Allee | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Ziflow has become an integral part of our creative review process, addressing several critical business problems and significantly improving our workflow. The scope of our use case encompasses the entire lifecycle of producing creative assets for our marketing campaigns, it is a powerful solution that addresses critical business problems in our organization, including fragmented communication, collaboration challenges, and project management inefficiencies. Its implementation has had a transformative impact on our creative review process, improving productivity, enhancing collaboration, and ensuring the timely delivery of high-quality creative assets for our marketing campaigns.
  • Streamlined communication
  • Enhanced collaboration
  • Improved feedback cycles
  • Enhance mobile experience
  • Provide advanced reporting and analytics
  • More integration option
Ziflow is well suited for multi-stakeholder reviews, iterative design and creative workflows, and collaboration with remote teams. However, it may be less appropriate for simple and informal reviews, and highly regulated industries with strict security requirements.
Score 9 out of 10
Vetted Review
Verified User
I use Ziflow to upload proofs of different types of projects that our clients can then review and comment on. This helps our company massively to keep all projects in one place, look at past versions and easily share to other people. We use Ziflow for every project we work on and occasionally for multiple aspects of a project.
  • Commenting section of the system is really easy to understand and navigate
  • Folders are easy to keep in order
  • Record of all existing versions of a proof.
  • Sometimes uploading multiple files can be tricky to upload together and ends up with multiple proofs.
  • Have occasionally found it hard to find archived proofs
  • Nothing more to add
When we have created a visual image for a client with lots of detail. Ziflow allows client to precisely comment on certain things. I have used Ziflow for proofing an audio file instead of a visual one and found this slightly more difficult to navigate.
Emiliano Spampinato | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I started using ziflow one year ago doing home office, so my training was remoted. In a very few days I was able to work with it since it's a very intuitive and simple interface. But instead of being simple it's very complete and satisfy all my needs as producer to check assets and giving and receiving feedback.The principal problem Ziflow resolves is the possibility of sharing several assets under the same route and the easy way of surfing into each one. It turns into a gain of time when we have many projects and proofs, because it's very easy to localize any project thanks to the search filters.
  • Sharing proofs to the client easily
  • Visual tools to mark changes
  • Real time
  • some kind of editor, to let other users to show changes easily
  • to record audio on proofs
  • PDF with less information, more visual
When we have several proofs under the same project, the new interface makes a little bit difficult to find each version, the thumbnails don't show the aspect ratio (as the old interface did). Also the name of the proofs appear cut when the title is long. On the other hand, the dashboard shows clearly each stage of approval, which makes very simple managing several proofs.
Craig Smidt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Ziflow helps us to keep our proofs organized and helps keep the approval process moving along efficiently. It also helps us to convey changes clearly and see past versions. With inputs coming from multiple sources it can be difficult to keep them all straight without the use of a tool like Ziflow
  • Proofing
  • Version Control
  • Tracking Changes
  • Adding Review Workflows From Proof
Ziflow is very well suited to any Marketing department that has inputs, changes, comments and suggestions coming in from multiple different contributors. Even if there are not multiple contributors, the ability to easily mark up a proof is way better than trying to do the same thing in a program like Acrobat
Score 10 out of 10
Vetted Review
Verified User
We work in the apparel industry, creating tags and label for the brands identity. We use Ziflow for some accounts to upload artworks proof so then the brands can look at them and make a comment or either approved it. Ziflow is very helpful as we can upload multiple files no matter the size of it.
  • Upload Proof
  • Set timelines for proof approvals
  • Revise the proof when customer ask for updates
  • See on realtime the status of the proof
  • Option to change the email of the person who will approved and make a decision
In my case I only use Ziflow to upload proofs to the brand, is very easy to use although at the beginning you can find it tricky but then you will get used to it. I will like to learn of other things that Ziflow can do instead of only upload proof that is my case only, will be helpful to see its potential to the fullest.
Score 10 out of 10
Vetted Review
Verified User
Ziflow helps us applying collaborative work methodologies with a team spread across the world. We manage to achieve higher productivity, reduce the communication noise and limit the number of "parallel discussions" happening on various communication tools adopted by the workgroup (e.g. instant messaging, emails, etc.)
Our use case is the localization, editing and proofing of boardgames.
  • Controlled information sharing
  • Live editing and notifications
  • Communication noise reduction
  • UI size/tool buttons could be perfected
  • hover-on buttons should be avoided when working via browser
  • some processes are a little crunchu, e.g. switching from one tool to another sometimes requires 3+ clicks
Ziflow is well suited for publishing processes of all nature - from print products to online publications and even media-enriched publications. It is great for working on the go and submitting notes for immediate feedback using the in-built communication capabilities. I have not found scenarios where Ziflow could be considered not appropriate, given that the scope of Ziflow is very precise and fills a specific niche in the market.
Score 10 out of 10
Vetted Review
Verified User
At Princess Auto, we use Ziflow to proof the various documents our design team creates. In the past, we used pdfs on a common server, and it was a mess. Every person reviewing the proof would have to create their own copy so they could put their own comments on it. This meant we had to look at dozens of documents, many of which would have the same comments over and over. Then, the process would start all over again once we finished addressing the comments. With Ziflow, everyone is commenting on the same document, and everyone can see what comments others are leaving so we can have discussions about them inside the proof itself, the proofs are saved online rather than on the server so people can look at them even if they're at home, and new versions of the proofs replace the old ones so even if we go through six rounds of revisions, we're still just dealing with "one" proof.
  • Keeps all relevant information related to the project together, including briefs, screenshots, and conversations
  • Reduce the amount of documents we have to save on our server
  • Make it easy to track which comments still need to be addressed
  • Clearly shows at what stage in the project we're at
  • The ability to see a time stamp on when comments were resolved (and be able to sort them by who did, and/or when)
Ziflow is best suited for medium to large organizations, the kind where 5 or more people from different departments will be commenting on a proof, projects are created via briefs/dockets that are then assigned to another department, projects are likely to go through multiple revisions because the people who initially assigned the work are not graphically inclined, etc. For freelance designers who are dealing with just one client at a time, it would be overkill.
Score 9 out of 10
Vetted Review
We originally came across Ziflow when looking for a solution for one of our customers who needed to annotate drawings onsite and send between staff members for approval instead of emails, this was the best tool for the job as it kept the current drawings completely up to date. We liked it so much we decided to also start using to speed up the process of getting quotes or estimates authorised when sending to customers as the back and forth on emails always took too long. We love the fact that it works across a wide range of document types and not just stuck with its own format. We use it with pdfs, word and cad drawings.
  • Internal and external document reviewing
  • Marking up documents
  • Easy file sharing
  • Quick way to keep track of document changes
  • The ability to hand write with a digital pen on a document and class it as a markup
  • A few emojis to use on some documents
  • Dockable tool bars
It is best suited for approval processes and file sharing when commenting is required from multiple sources. This is what the software was made for and does it without any hassle or problems. This system for monitoring which files still need to be approved, which are progressing and which are completed is very straightforward and doesn’t require any in-depth training.
Beverly Newburn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Ziflow to create proofs for our aviation training videos. Ziflow allows members of our team to comment at a specific time of a video. It also allows us to compare versions of the proofs in real time. Ziflow helps track our comments, versions, and decisions in one easy-to-use location.
  • Track comments
  • Versioning
  • Side by Side comparisons
  • Notifications
  • Make it easier to find archived proofs
  • I can't think of anything else! It works great.
It's good for sharing proofs to different users. Allowing users to comment at a specific time in a video proof. Ziflow also allows users to create proofs of different mediums like PDFs. It's well suited for environments that require a team of people to review a project before it's finalized.
Score 9 out of 10
Vetted Review
Verified User
We use Ziflow to gather feedback from the necessary stake holders on all visual projects. Prior to Ziflow we really struggled with getting concise feedback in one place to help us meet deadlines. Ziflow has solved this for us.
  • Gather feedback
  • Great UI/UX
  • Simple to use
  • None that I can think of
We use Ziflow to manage event design. Which requires feedback and input from a large group of people who are all reviewing different aspects of the design.
Score 9 out of 10
Vetted Review
Verified User
We create digital media for advertising and use Ziflow to provide proofing and approval functionality to clients. They offer corrections and additions and ultimately approve Media for printing and web.
  • Client engagement
  • Quick proofing ability
  • Faster approval process
  • Can’t replace proofs in a live upload without a new version.
  • Honestly, it really functions as needed. I can’t think of any missing elements
I have not used for video presentation, but it seems like the collaborative effort would require a higher learning curve. But for print or web media, it provides an excellent source for proofing and feedback from clients. Especially since they are not required to create their own account.
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