

Overview
What is Zapier?
The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.
The most efficient and user-friendly automation tool on the market
Best CRM Tool To Keep Track Of Leads
Zapier form a business owners eyes
Zapier: the Swiss Knife every business should have
Great for integrating non-native apps
Great at what it’s meant to do, but don’t ask for too much!
Zapier is a great way to save time and money on little customer service tasks
Perfect Add on to connect other services!
When we take orders, …
The glue between software tools we use
A great way to enter the marketing automation world
Zapier free and saves you time!
Zapier: Automation made simple
Streamline your work with Zapier
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Support for real-time and batch integration (86)9.090%
- Connector modification (85)8.585%
- Pre-built connectors (97)8.282%
- Monitoring console (74)6.868%
Reviewer Pros & Cons
Pricing
Starter
$29.99
Professional
$73.50
Team
$103.50
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $29.99 per month 750 tasks per month
Product Demos
Integrate Calendly with Pipedrive using Zapier
How To Set Up Zapier Webhook URL Using WP User Frontend Pro
Setting Up Zapier With ServiceTitan
Zapier Frontend Demo
How to send custom emails with form submission using zapier with demo
Zapier Tutorial for Beginners (2022) - Set up Zaps and Automate Your Work!
Features
Cloud Data Integration
Cloud data integration software simplifies the task of integrating data from multiple different cloud applications
- 8.2Pre-built connectors(97) Ratings
Pre-built, tested connectors to a wide variety of applications such as ERP, CRM, HCM, Marketing Automation, etc.
- 8.5Connector modification(85) Ratings
Provision for modification of pre-built connectors to suit specific environments
- 9Support for real-time and batch integration(86) Ratings
Software supports both real-time and batch integrations
- 7.1Data quality services(66) Ratings
Software includes capability to perform data profiling, deduplication, cleansing etc.
- 7.3Data security features(65) Ratings
Data security features include rights management, LDAP integration, password encryption, etc.
- 6.8Monitoring console(74) Ratings
Central console for monitoring resource utilization, system health, ability to start and stop processes, etc.
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Zapier?
Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:
- Multi-step Zaps - Zaps that automate several tasks at once.
- Paths - Zaps that perform different actions based on if/then logic.
- Filters - These ensure Zaps run only when certain conditions are met.
- Schedule - Zaps can be set to run whenever it's right for the process.
- Formatter - Used to transform dates, currency, text, and more into any preferred format.
- Webhooks - Can receive data from any service or send requests to URLs—without writing code or running servers.
Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.
Zapier Video
Zapier Integrations
- Microsoft Excel
- Google Sheets
- Salesforce Sales Cloud
- HubSpot Marketing Hub
- Airtable
- Google Drive
- Slack
- Mailchimp
- Trello
- Discord
- Calendly
- Typeform
- ActiveCampaign
- Asana
- Shopify
- Dropbox
- Wix
- Twilio
- QuickBooks Online
- Jira Software
- Xero
- Constant Contact
- Microsoft Teams
- Square POS
- Intercom
- GitHub
- OneDrive
- Microsoft 365
- Smartsheet
- SurveyMonkey
- Basecamp
- Keap
- Leadpages
- Pipefy
- Ecwid by Lightspeed
- Formstack Forms
- Gumroad
- PostgreSQL
- Microsoft SQL Server
- Bitrix24
- FreshBooks
- Redtail CRM
- Insightly
- GoTo Webinar
- Google BigQuery
- 5000+ applications
Zapier Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(675)Attribute Ratings
Reviews
(1-25 of 105)Trash company. Stay away!
- Automation of repetitive tasks
- Lots of app integrations and constant updates
- Ease of use for people with little knowledge
- Limited Editing Capability: Sometimes after creating a Zap and wanting to edit it, it may be necessary to re-create the entire Zap from scratch
- Difficulty when you reach the limit of tasks that you have assigned for your plan. It would be a very good option to be able to reset the monthly usage or something similar.
- If you have a high volume of tasks or zaps, the price may be somewhat high
Best CRM Tool To Keep Track Of Leads
- Updates leads into Google Sheets from the lead sheets aligned with Facebook.
- It helps save lot of time by automating the things without doing manually.
- It works as a personal assistant to remind us about the Zoom calls and meetings.
- Lead form integration.
- Need to increase the tasks especially for starter plan.
- Need to provide free trial of premium features as well.
Zapier form a business owners eyes
- Easily connects thousands of platforms together
- No technical knowledge required
- Easily automates thousands of tasks
- Inexpensive, cost effective
- Cost increases dramatically to add functionality
- Zapier needs to increase the number of tasks per subscription
- A video library to help people on how to use Zapier
Zapier: the Swiss Knife every business should have
- Zapier can integrate perfectly with almost every single app or service out there
- Even if an integration is not developed you can always use the global integrations to connect with webhooks, emails, parsing, and build from zero your own custom integrations (you need more tech knowledge)
- Zapier can run as fast as real-time, and with one of the paid options it gives you more than 75,000 tasks which is really good. They also have the free version which runs I think every 15 minutes and it has 100 tasks which is not bad for testing purposes. Actually, a few companies nowadays offer this kind of free tier.
- The builder nowadays is really easy and friendly to use, they have implemented advanced features as paths and decision points and they continuously improve the platform.
- Sometimes 75,000 tasks are not enough (believe it or not), and after that point, you start to pay per task it would be nice if they would offer more tasks under the same plan price.
- It's supposed to work in collaboration with your team, but I feel there is plenty of opportunities here.
- They have user communities for advanced and new users, but I think it could be done better
Great for integrating non-native apps
- Allows for integration with apps that don’t have a native integration
- Do not have to create complicated API codes
- Provides instructions and examples on how to create work flows
- Some can be lacking in instructional details needed
- Sometimes a zap will yield an error which can be hard to troubleshoot
- Customer support is limited bc zapier cannot access your apps
- Low cost
- Easy configuration
- Tons of native integrations
- User-friendly
- Lack of customization options within integrations
- Limited ability to execute outside of the core functionality
- Inability to run large-volume integrations at a competitive price point
- Workflows
- Automation
- Ease of use
- More apps
- More workflow options
Perfect Add on to connect other services!
When we take orders, we need to print a form out for our production team, make sure it's in the calendar, and send a confirmation to the customer. Zapier makes this easy and is a great tool to supplement Google Forms.
- Connects Google Forms to calendar
- Makes it easy to duplicate Zaps
- Provides customer service when there are issues.
- Could be easier to learn how to make zaps especially with calendars
- Need an easier way to format dates.
The glue between software tools we use
- Massive amount of supported apps
- Reliable at getting data where it needs to be
- Easy for non-developer team mates to setup integrations with on their own
- Pricing is high depending on use case
- Related to the above, if an app does not have the best trigger or action setup, it might take 2-3 zaps to accomplish what should really be a single zap, and this would could be prohibitively expensive, costing even more per month than the software tools themselves you are connecting
If a service already offers a native integration with the other service you need to connect, there is no point in using Zapier, but with tens of thousands of popular software tools out there, it isn't possible for every SaaS to integrate with every other, thus the need for Zapier.
A great way to enter the marketing automation world
- Lead automation
- CRM integration
- API integrations
- More competitive pricing
- No visual display of the zaps
Zapier free and saves you time!
- One post to all social media accounts.
- Free program.
- Lots of community support.
- Lots of community made links.
- It has a learning curve.
- Need to be technically inclined.
- You need to take time to troubleshoot.
Zapier: Automation made simple
- It is very easy to set up. Even for internal applications, you can get it up and running really quickly.
- Automation rules are easy to create and deploy.
- It is very reliable. I have never had it miss a trigger so far. Not a single crash.
- Works with a majority of big apps like Gmail, etc.
- For some applications, you will need an IT or Development team to work with the API. Not exactly plug and play.
- I always found the pricing a little confusing.
Streamline your work with Zapier
- Easy configuration between applications.
- Very intuitive and easy to use platform.
- Extensive integration store.
- They need to have a mobile app to monitor activities or turn automations on and off.
Zapier, the one you can trust for automation
- Unlimited Automation, get creative, go bonkers!
- Zaps reporting/history.
- Apps selections.
- Pricing bracket. 5K zaps and next bracket is 10K zaps. I just need another 1K zaps.
- It takes complicated syncing between platforms and makes it easy
- We have implemented more complex Zaps, which could have been easier.
Save time and money with Zapier
- Zapier layout is super easy to use.
- You do not need to have coding experience.
- Price is a no brainer for the savings in time.
- If there are errors or a zap does not work, it can be difficult to figure out what the problem is.
- I would like more notifications about when zaps run and what they do.
- Complex zaps are not as easy.
One Zap at a Time
- Connects software together.
- Easy implementation.
- Makes finding your software easy, and if it is not there you find that out pretty fast as well.
- Support can be somewhat cumbersome at times to get ahold of.
For example, when running a webinar as a marketing funnel, our funnel software doesn’t integrate directly with our webinar software or our CRM. Luckily Zapie reintegrated with all 3 platforms so it allows us to functionally sign up registrants to our webinars using our designed funnel pages and store their details in our CRM.
We also use Zapier across 20 or more similar scenarios for other marketing funnels where pieces do not connect natively, Eg our WordPress website, WooCommerce purchases, Typeform quizzes, ClickFunnels opt-ins, Asana project tasks, and ActiveCampaign email subscribers. It’s very versatile in how many different services it can connect with that otherwise would not be able to work together easily.
- Connecting software and services that do not connect natively.
- Passing data from one software system to another.
- Using simple logic to trigger automations in specific situations.
- You can only access logic pathways (ie perform different actions based on data received) on higher plans.
- Sometimes when a zap fails it notifies me by email but they get lost in my inbox and I don’t notice.
Zapier makes mundane tasks super simple.
- Triggers alerts for new business inquiries.
- Sends contact data from one system to the next with ease.
- Allows us to track outside lead sources based on number of zaps.
- Certain programs are not syncing properly and after requesting help, need quicker repairs.
Zapier for marketing automation is all you need
- Automatically collect leads from Facebook's API and put it in any CRM of your choosing.
- Automatically send emails based on the CRM status of your lead/client (meaning you can plug in your Mailchimp or whatever you're using and integrate it into your sales pipeline).
- Use webhooks to start automation sequences from your LP lead generation (for example if someone left their details on your LP, send their data to Mailchimp and start an emailing sequence).
- Sometimes specific CRMs aren't configured to the max in Zapier's interface, but their customer support always listens to your problems, opens a ticket and lets you know once your feature is done.
Due to lack of experience with using Zapier in large corporates, I'm not sure if it's well suited for it, but I doubt the right person can't find the right functionality to make it work. It's very easy to use and offers tons of APIs.
Set up automatic flows to gain your time back
- They connect apps to one another.
- The make Facebook lead ads flow right into your tracking sheet.
- They allow the internal part of my business work together.
- They could use a few more app integrations.
Zapier a must have tool !
This made me more autonomus and helped me improve my productivity.
Zapier is quite easy, powerful, and cost-effective automation solution.
Zapier became a must have tool to our everyday work.
- Connecting apps easily
- Automate work
- Good support
- May be more concrete examples of growth productivity
- Some video training by area of expertise (e.g marketing)
You can update your leads in both ways from your automation tool and CRM.
You can connect all your forms to your crm and it is very efficient .
Zapier is a key operational tool
- Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
- Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
- Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
- Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
- Complexity - due to the flexibility it provides, this can introduce some complexity across the different steps being set up operationally.
- Dependence - depending on the use case Zapier becomes a key tool and dependency and thus needs to be monitored, without internal control to fix things. If Zapier goes down (rarely, but can always happen), then this could present a problem.
- Variability in pricing - pricing relies on the numbers actions being triggered and depending on how you've set up the zap, it could increase quickly, and thus needs to be monitored and understood.
- Highlight key activities in business (new sign ups, missing information, cancellations, key successful events of our users).
- Post key events, as above to Slack or Email.
- Efficient updating of parts of our in-house built applications and many more.
- Zapier does a great job connecting multiple platforms to the CRMs that we use such as Keap and ActiveCampaign.
- Zapier is easy to explain and set up for our clients.
- Zapier allows our team to pay more attention to strategy than development.
- I think the pricing structure could be made more clear to users.
- Definitely more access to additional integrations and more options within those integrations would be helpful.